The document appears to be a collection of design projects for Myer department stores, including magazine advertisements, posters, catalogues, and other visual merchandising materials. It includes projects for summer launches, winter launches, children's clothing, homewares, beauty, lingerie, and Christmas campaigns. The client for all projects is listed as Myer.

1. Rachelle Kelly
Art Direction

2. “this dress screams
Australian summer”
WAYNE COOPER
flounce dress $149
Tropical Jungle Scuba Dress $149
lazer cut trim dress $169FRONT COVER one-shoulder high-low dress $169.95
Parrot Print Oversized Top $109 petal detail side short $89.95
“this dress screams
Australian summer”
WAYNE COOPER
flounce dress $149
Tropical Jungle Scuba Dress $149
lazer cut trim dress $169FRONT COVER one-shoulder high-low dress $169.95
Parrot Print Oversized Top $109 petal detail side short $89.95
project Wayne Cooper DM
client Myer
WAYN
Disclaimer...
Disclaimer...
“Get some soft
coloured heels to
wear with all the
great summer
dress colours.”
WAYNE COOPER
halter back beaded top $89.95
petal detail side short $89.95
Batwing rouched mini
dress $XX?
high-low maxi $189
WAYNE by WAYNE COOPER
ouched mini
dress $XX?

3. On sale from Monday xx March until Sunday xx March 2013, unless sold out.
Offers only available in store. Cannot be used with other offers.
INTIMATELY
YOU
all products on these pages are available online, terms and conditions apply, see myer.com.au
E. C6 cases for iPad mini $69.95ea
for iPhone 5 $34.95ea
KENZO cases for iPhone
exclusive to Myer $29.95ea
PANTONE cases for iPhone $34.95ea
F. ‘Essential’ jacket $169 ‘Essential’ pant
$89.95 halter neck pleat jersey top $59.95
G. ‘Notch’ neck jacket $169.95 belted wide
leg pant $89.95 halter neck pleat jersey
top $59.95
H. halter neck tops $59.95ea
A. ‘Citrus’ Memory dress $169
B. Ruched sleeve jacket $169 Black skinny pant $89.95
‘Organza’ sheer stripe shirt $79.95
25%
off
full priced women’s
suiting separates
by BASQUE and
BASQUE WOMANA.
B.
C. ‘Ruffle’ front soft blouse $89.95 ‘Peplum’ waist belted skirt $89.95
D. FRENDS Oil Slick Layla on-ear headphones $179
SAMSUNG GALAXY Tab 3 10” $419
BOSE QC20i in-ear noise cancelling headphones $399
PARROT Zik wireless noise cancelling headphones exclusive to Myer $499
SAMSUNG GALAXY S4 zoom android camera $699
E.
F.
D.
C.
G.
H.
COVER BASQUE ‘Garden Floral’ shift dress $149
WORKSTYLE AT
LOVE
SUMMER
On sale from Wednesday 30 October to Sunday 17 November 2013, unless sold out or otherwise stated.
Catalogue offers cannot be used with other offers. Not all brands, products and styles available all stores.
See myer.com.au/storeavailability or call Customer Service on 1800 811 611 for details.
25%
off
women's full priced swimwear
Excludes Seafolly.
25%
off
when you spend $1000 or more
on outdoor or indoor furniture
by VUE, IMG, MORAN or
AUSTRALIAN HOUSE
& GARDEN
Purchased in one transaction
BASQUE WOMAN dress $xxx BASQUE WOMAN jacket $xxx pant $xxx shirt $xxx
WORKBACK TO
On sale from Wednesday 8 January until Sunday 19 January 2014, unless sold out or otherwise stated.
25% off
full priced women’s
suiting separates
by BASQUE and
BASQUE WOMAN
BY BASQUE
WORK
& MORE
projects Lingerie DM, Summer Sale Catalogue, ‘Back to work’ press
client Myer

4. project: In-store visual merchandise signs 06’
client: Myer
project In-store VM posters
client Myer

5. project: Winter launch magazine ads 06’
client: Myer
projects Winter Launch & magazine ads
client Myer

6. project Winter Catalogue Launch
client Myer

7. projects Summer Launch & magazine ads
client Myer

8. project: Winter fashion catalogue launch
client: Myer
flowers dress $659
Available Melbourne City, Sydney City, Brisbane City,
Perth City, Adelaide City, Pacific Fair, Chadstone and Bondi.
Nicola Finetti Front Cover: lace dress $949
Available Melbourne City, Sydney City,
Brisbane City and Perth City.
ring $929
Available Melbourne City and Sydney City.
bow details
the detailed heel the suit
shine
patentultra brights
the shoe boot
the tight
statements for winter
dress $355
Available Melbourne City, Sydney City,
Brisbane City, Adelaide City, Perth City,
Bondi, Pacific Fair and Chadstone.
‘Wow’
pointed satin pump $295
Available Melbourne City, Sydney City,
Brisbane City and Chadstone.
clutch $29.95
Available Melbourne City, Sydney City,
Brisbane City, Adelaide City, Perth City,
Chadstone and other selected stores.
totally opaque tight
in techno pink $17.95
Available Melbourne City, Sydney City,
Perth City, Adelaide City, Brisbane City,
Chadstone, Pacific Fair, Bondi and other
selected stores.
dress $1560
Available Melbourne City, Sydney City,
Brisbane City, Adelaide City, Perth City,
Bondi, Pacific Fair and Chadstone.
Zayt
Make a
colourful
statement
with this season’s
must-have,
bold
tight.
Camilla & Marc
Ultra brights
speak volumes.
Use striking, bold
colours to create
a powerful
winter look.
project Winter Launch catalogue
client Myer

9. ABLE TO SUCCEED.
www.ablethorpe.com
Melbourne | Sydney | Brisbane
Stuart Ablethorpe LLB BCom
Director Legal Recruitment
454 Collins St
Melbourne Vic 3000
p 03 8319 4020
m 0403 791 000
stuart@ablethorpe.com
www.ablethorpe.com
project Logo, Branding, Web development & design
client Ablethorpe Recruitment

10. project: Launch of ‘the Basement’ - Myer department stores.
Posters, magazinea and flyers and logo design.
AN AUTHENTIC EDGE BASED ON THE EXPERIENCE
OF A PREVIOUSLY UNDISCOVERED URBAN
STREETSCAPE THAT NEVER SLEEPS.
youth precinct
A constantly
changing,
moveable market
featuring evovling
installations by
orginal artists
within several
stable zones,
each dedicated
to different
fashion ideas.
project ‘Basement’ Launch posters and collateral
client Myer

11. project: Lookbook and magazine campaign 2010
client: Stitches
LOOKING
FORWARD TO
A FRESH
START
!"#"$%&!
SPRING SUMMER 2010
Left
De Kooning
SA2301V03
SA2302Q03
Right
De Kooning
SA2329W03
SA2330Q03
Left
Kline
SA2411D03
Right
Kline
SA2418D03
Left
Kline
SA2423J03
SA2424D03
Right
Kline
SA2433D03
Left
Still
SA2627J03
SA2628D03
Right
Kline
SA2616J03
SA2633B03
SA2619P03
project Lookbook and magazine ad
client Stitches

12. project: Winter launch beauty & lingerie campaign
client: Myer
Pleasure State
‘Captivate’ corset 52-1083 $349.95
skirted thong 39-1083 $99.95
Pleasure State
‘Elixir’ contour bra
22-2037 $69.95
brief 31-2037 $39.95
28 29
this seasons latest BEAUTY trends
and the hottest LINGERIE
On sale from Wednesday 07 March to
Sunday 25 March 2007, unless sold out.
SEE
YOURSELF
DIFFERENTLY
Bendon
‘Liason’ contour bra 72-726 $59.95
boyleg 13-726 $24.95
Introducing the Boudoir Collection
by Elle Macpherson Intimates
Elle Macpherson Intimates
Boudoir ‘Scarlet’ soft cup E71-687B $110
bikini with suspender E15-687B $60
garter E85-687B $40
(not photographed)
30
project Winter Launch beauty and lingerie
client Myer

13. project: Magazine ads, childrens clothing & homewares
client: Myer
SOM0000.7236/MYER2655
project Magazine Ads, childrens clothing & homewares
client Myer

14. project: Christmas launch catalogue and branding images 07’
client: Myer
On sale from Saturday 10 November until
Saturday 25 November 2007, unless sold out.
Not available at Forest Hill, Werribee, Elizabeth and Colonades.
Pens not available at Bondi, Forest Hill, Werribee, Elizabeth and Colonades.
Albums not available at Forest Hill and Bondi.
The full range of the ‘Noel’ theme
is available in all Myer stores.
Vue red stripe platter $29.95
Vue red stem red wine glass $7.95
store availables
*Review gift set not available at Colonnades, Werribee, Forest Hill, Wagga, Orange, Freemantle, Dubbo, Blacktown, Bendigo, Ballarat, Albury, Launceston,
Elizabeth, Tuggeranong, Loganholme, Wollongong, Carousel, Canberra City, Marion, Hornsby, Hobart City, Geelong, Erina, Charlestown and Maroochydore.
Dior fragrances available all stores.
Dior skincare and makeup are not available at Albury, Bendigo, Loganholme,
Ballarat, Belconnen, Wagga, Brookside, Tuggernong, Orange and Dubbo
2 44
Vue ‘Savouy’ flute $8.95
Tablekraft Amalfi 58 piece cutlery set $249
Vue Copenhagen
dinnerplate $9.95
Vue embroidered
border placemat $8.95
5 6
Vue centre panel placemat in chocolate $7.95
The ‘Nouveau’ theme is available in selected Myer stores.
Vue gold bead dinner plate $9.95
Maxwell & Williams Mondo 58 piece cutlery set $279.95
Vue gold dip wine flute $8.957 8
Blaq shirt $79.95
cotton pant $89.95
cotton jacket $199 not shown
Basque jacquard
embellished dress $149
F2 suit $599
Industrie shirt $69.95
Cooper St dress $139
Xxxx xxxxxxx $XXX.XX
xxxxxxx $XX.XX
xxxxxxx $XX.XX
9 10
Miss Shop sun dress $79.95
Kenji Urban shirt $49.95
jean $79.95
Miss Shop sun dress $89.95
Mossimo shirt $79.95
jean $99.95
Tokito maxi dress $149
Not to be used in conjunction with any other offer.11 12
Vue black opaque white wine glass $8.95 mystical runner $29.95
S & P platinum or gold crown tea cup, saucer and side plate $19.95
platinum dinner plate $12.95 platinum or gold star platter with spreader $14.95
platinum 30cm platter with star bowl $29.95
13 14
Thomas Spencer
stripe shirt $69.95
flat front pant $89.95
Saxony
shirt $69.95
pant $89.95
Van Heusen jade shirt $49.95
Jeff Banks tie $59.95
Brooksfield blue stripe shirt $65
Blaq silk slim tie $49.95
Brooksfield mint stripe shirt $65
Blaq silk tie $49.95
Jeff Banks green stripe shirt $75
Van Heusen tie $59.9515 16
Thomas Track Rider with
bonus was $595 now $495
Honey Poney was $189 now $159
Baxter the Myer
Christmas Bear
small $11.95
large $19.95
giant $59.95
Tricylcle Evolution
was $189
now $159
43 4
project Christmas Launch catalogue & branding images
client Myer

15. rachellekelly3@gmail.com / ph: 0412 607578
rachellekelly3@gmail.com / 0412 607 578