Michael Devlin has generated over $25 million in e-commerce sales since 2006. He emphasizes the importance of strong relationships and family support for business success. Having a supportive partner who keeps him grounded allows Devlin to focus on his customers and business without getting caught up in ego or excess. Devlin also stresses the importance of self-care, health, and efficiency over long work hours. He argues that working smart, not hard, is key to maximizing output and avoiding burnout.

1. 1Entrepreneur
Magazine
Entrepreneur
Magazine
Michael Devlin
MICHAEL DEVLIN
Having It All –
From an E-Commerce
Millionaire
FUEL FOR TOP
PERFORMERS
JAMES P. FRIEL
3 Hacks to 10x
Your Productivity
and Explode Your
Business
DARREN CASEY
How To Lose Your
Belly & What Gary
Vaynerchuk Told Me
Start up 100 Award Winning Digital Marketer
Brought to you by Coach Darren Casey
Issue 05
May 2016

2. Contents Issue 05
May 2016
03 Welcome
04 Michael Devlin - Turning over $16M in 12 months
the student way
08 Sons & Daughters of Amazon
09 James Friel - 3 Hacks To 10x Your Productivity
& Explode Your Business
11 Darren Casey – How To Lose Your Belly
13 Fuel For Top Performers
14 Darren Casey – Gary Vaynerchuk told me this
15 Ready to amplify your results in business,
body & life?
Entrepreneur
Magazine
02 Entrepreneur
Magazine

3. Welcome
Welcome to the fifth edition of FIT ENTREPRENEUR MAG
In this months issue…
The conversations I had with Gary Vaynerchuk in
London about his personal ‘decision’ to take control
over his wellness.
Productivity ‘hacks’ from the contract C.E.O James
Friel and Michael Devlin, this months cover star…
on how ensuring success and happiness in his
personal family life and relationships massively
helps him to produce the financial success he has in
his businesses.
Something very few of us acknowledge or give
much focus to… I’m sure you may agree.
This month is a real interesting perspective
change… we often talk about the connections
between performance, how you feel, fuel and take
care of …YOU.
Here, we are about to share the value and importance
that your ‘relationships’ ‘love life’ ‘family life’ has not
just on your happiness and all that fun stuff…
but on your PROFITS!
Yes, that’s right. Often, entrepreneurs and business
owners struggle finding that ‘happy place’ between
their time with their loved ones, creating space to
enjoy ‘time out from work mode’ and their time to
produce and get things taken care of in their business.
Soundfamiliar?Divorceratesandunhappymarriages
are far too common in this business space.
Here is a fascinating insight into Michael Devlin’s
world - how he not only generates multiple millions of
poundsanddollarsfromhise-commercebusinesses…
he does so whist having amazing relationships with
his wife, who is his best friend and biggest supporter,
with 2 children he has had from a young age.
Here in this months feature, Michael shares how he
does it and continues to yield huge returns in his
finances as well as his family life. It’s a real refreshing
perspective.
Join my private Facebook group to get
daily content from my good self
03Entrepreneur
Magazine
Click here to join
http://www.facebook.com/groups/TheHighFlyersEmpire
The environment to THRIVE, optimise
your mind and body as a HIGH FLYER
www.coachdarrencasey.com

4. Michael Devlin is a Start up 100 award winning
digital marketer with almost a decade of experience
having built multiple seven figure e-commerce
platforms and generated over $25M in sales for
clients in the UK & US since 2006.
Michael’s recent venture, Profits Engine, launched
2015, enables start up online businesses to identify
best selling physical products on Amazon, using a
proprietary sophisticated algorithm. Once identified
the student can then build his/her fully functional
e-commerce web presence in under 8 minutes with
zero coding or graphic design work required.
Since selling his previous seven figure physical
product Amazon business in May 2015 Profits
Engine has gone on to create 8 six figure start ups and
created multiple seven figure brands with students
collectively breaking through the $16M turnover
bracket inside 12 months.
Darren - Michael, let’s start with relationships and
how important it is to you to have support from
your loved ones and how this impacts you and your
business?
Michael - I’ve been with my wife since I was 17 years
old, I had nothing when I met Claire and she’s been
there and supported me through all of my businesses.
I’ve been self employed since I was 19 with my
first real business that I went into and you need a
good strong woman behind you who will support
you. People underestimate that; when you’re on
this journey so many people get so wrapped up in
themselves and that’s why I wanted to include her in
this article because it’s not about me, it’s a team effort.
The minute you start thinking it’s all about you is the
day you start losing control and that ultimately is a
fact.
Michael Devlin
Turning over $16m in
12 months the student way
Darren Casey
FEATURE
Darren - That’s a great message and I love that you’ve
really championed this strong partner in your life. Explain
how you’ve managed to keep your relationship strong and
not got carried away with being a ‘solo-preneur’ and being
married to your business.
Michael - I think one of the main areas is going out
there and understanding why you’re out there and what
you’re working for and who the results for. The results
in my opinion are always for my family, that’s my ‘why’.
The other reason is my customers and I focus on who I
serve, so I serve my family and serve my customers and
my customers enrich my family. I go out there and stay
focussed and that’s why I don’t get caught up in the party
scene and the ‘glamour’ side of it. I stay very grounded
and very real and it’s another reason why my circle is so
thriving with people who want to work with me as they
see that regardless of what success I keep knocking out the
park.
04 Entrepreneur
Magazine

5. FEATURE
Darren - So you’re actually building trust and your
prospects, clients and business associates feel peace of
mind that you’re a real guy, you’re just like them, you’ve
come from a similar place and you’re not saying “I’m the
guru, look at me, I’m driving round in my Aston” kind of
vibe.
Michael - It took a long time for me even to buy the Aston,
it was Claire that talked me into it as you’ve got to have
your fun time as well. Claire keeps me grounded and I
admire her and how she handles the kids and the family
as I tell you what for all the pluses that I’ve got in business
I couldn’t do it. I lack serious organisation skills, so she
keeps me organised and let’s me just focus on who I am
and what I am.
Darren - It sounds like you’re talking about me here…
Michael - I think that’s one of the reasons why you and
I click as we’ve got a very similar ethos with what we do
and how we value our partners. I think that also translates
into your fitness, because when you value your partner
you don’t just want to look fit for yourself but you want to
look fit for her because you respect what she’s looking at
and I think that’s massive.
Darren - I spend a lot of time with financially successful
people and the big trend that I’ve noticed in the last
5-10 years is that their partner/wife is the one who has
maintained a good level of health and taken care of
themselves, even after children, whereas the guys have
let themselves go. The partner’s have managed to retain a
sense of self worth whereas the guys seems to have a lack
of value with their body. This disconnection where they’re
happy to settle for this standard is not just affecting their
business and how they perform, but it also affects how
others see and perceive them. Like you say it’s a sense of
self worth giving your partner the version of you who they
met right?
Michael - Exactly. If you’re a high performing entrepreneur
they have to listen to your ideas and everything that you
talk about is immersed in the business world. That’s a
mental stamina for them as well because they’ve got to
have an endurance and love for you and what you do to
be able to understand and listen to it all the time. A lot of
people look past that so why wouldn’t you include them
and why wouldn’t you want to perform at your highest
level for them and include them in everything you do. It’s
really important and that’s my ethos on the relationship
side and it’s trickling into my two lovely boys (aged 11
& 18) and the way that they are and the way that people
speak of them is very much the way that myself and Claire
bring them up, it’s great. We’ve got a young family, Claire
and I are 39, we’ve got a really good balance and that’s the
most important thing.
Darren - That’s great that you’ve made those connections
as very few people do. You are the example for your
children, so it’s obviously positively impacting them.
Let’s move onto business. How does the balance in your
personal life and health/fitness positively impact your
business?
Michael - One of the things that I find Darren if my diet
slips, my performance slips on every level, I don’t go to
the gym etc. If I don’t eat right Monday to Friday I’m
not focussed on the challenges at hand in my work. I’m
so programmed and if I’m working out I’m feeling good
and in the office for a certain time and everything is very
disciplined. I feel that if I get run down everything goes
out of the window because efficiency starts with diet (you
are what you eat) and the thought process can be affected.
That’s just the way I’ve been designed and programmed
mentally and I’ve had this mindset since I was 19 or 20.
Darren - In the last issue of Fit Entrepreneur Mag I wrote
about everyone being a Ferrari but a lot of people are
walking around as a 1992 Volvo that doesn’t work very
well. They don’t realise it and they’re trying to beat the
guy on the track who’s taking care of his Ferrari (the high
performers who service their ‘vehicle’ often, giving it
adequate fuel). They’re expecting to compete in the virtual
race track of business and they’ll invest in Marketing,
Masterminds etc but the last thing they invest in is
themselves which means they’re not going to implement
all the good stuff right?
Michael - Absolutely and I think (taking it back to the
Formula 1) mentally it’s all about tactics and the more
leaner, lighter, faster you can move and the more quality
fuel you take in the faster and better you’ll be. It’s all about
outperforming everyone else, being number 1 and getting
“I don’t work hard, I work smart and
I think a lot of your magazine readers
should be in that mindset as well.”
05Entrepreneur
Magazine

6. over the line first. I think if you programme your mind
that way and surround yourself with high performing
individuals you fall into that requirement and that need
to do what they do.
Darren - Moving onto this world of ‘hustle culture’ right
now where guys wear a ‘badge of honour’ working 16
hours a day, 7 days a week and their motto is ‘sleep when
you’re dead’. How do you see that culture changing or do
you see it getting worse?
Michael - I don’t work hard, I work smart and I think a lot
of your magazine readers should be in that mindset as well,
as ultimately if you work smart your time can be managed
very well. You’re 100% right with this ‘hustle culture’ and
it’s only getting worse. There’s a lot of ‘timeline gurus’
as we call them, that come onto Facebook and have a
bit of success from one course and want to go and sell a
course themselves. They don’t teach you particularly that
scene in e-commerce where people are starting Amazon
businesses or going into e-commerce because someones
shown a screenshot of £300k per month. That’s fine but
did anybody ever discuss with them the volatilities of
scale where you can start with $2k, but if they are the best
at Marketing like they proclaim then they’re going to blow
the doors off your sales right away, which means that you
go up to $10k and that $2k means that you need $15k of
stock at any given time to survive over the next 2 months.
So a $2k investment becomes $15k so you’re not going to
see profit in that first year, that’s hustle, that’s what the
real hustle is telling people how it is on a metric level on
how your investment stacks up and what you really need
to survive and make a physical product a success and not
just be around for a couple of weeks and kill yourself or
kill the business basically in terms of investment.
Darren - I had a call with a client recently and he said
it’s very lazy of him or business owners to hustle and
work 12-16 hours per day because that is then trying to
compensate for their lack of structure, and performance in
their day, which was a great message.
Michael - Also the other thing it all boils down to output.
It’s about understanding your strengths, outsourcing
your weaknesses, getting yourself surrounded with high
performing individuals and entrepreneurs and basically
working smart. This whole you ‘have to be on the chair’
to be successful (I’ve done my time on the chair) and it’s
nonsense. Equally so this whole lifestyle where if you
have an internet business you can go and work from a
beach, it’s absolutely true, but at the same time you better
make sure you got an internet connection because you
are wired in 24/7. You’re monitoring stock, monitoring
manufacturers, monitoring quality control etc, that all
adds stress into your life and yes you can lie on a beach.
What online business does is it gives you freedom to do
what you want in different locations and the flexibility but
you still have to treat it with the respect it deserves or it
will just rip you apart, simple. I’ve been in e-commerce
since 2006 and I’ve been watching the whole e-commerce
and funnel type structure since 2001. The art of accurate
thinking goes back to the mail drop sequence, the invisible
funnel as far back as 1996, so do they really understand the
physiological game of e-commerce, retention, scale. These
are the things you really need to absorb your time in, not
sharing pictures of standing in front of the Lamborghini
FEATURE
Michael and his wife Claire at their home in Scotland
06 Entrepreneur
Magazine

7. FEATURE
because Facebook’s all about projecting the best you that
you can be. It all boils down to like I said at the beginning
‘how much output are you getting for your time’ and if it
doesn’t stack up then it’s only you that can change that by
looking inwards.
Darren - That’s right and top performers look at how they
can be more efficient, not how they can do more, it’s about
getting the same results but more efficiently.
Michael - 100% and it’s one of the reasons why we
developed Profit’s Engine as a virtual platform. It enables
you to identify your product that’s going to go to market
and identify and build your e-commerce store without
having any html coding or the requirements of a developer
or graphic designer. It’s putting systems in place to
automate the necessary so you can get to market as fast
and efficiently as possible. Since October we now have
$80 million in terms of registered e-commerce businesses
inside Profit’s Engine so it’s been pretty rapid in terms of
its registration.
Darren - I’ll give you a quick testimonial there, my
girlfriend and I had somebody taking care of our Amazon
business and let’s just say that it didn’t work out and
we’ve had more success in the last 4 weeks with your
Profit’s Engine platform than we had in 6 months working
with coaches who are not up to date with how things are
done right now.
Michael - I think you’ve got to be eating, sleeping and
breathing it. I think what each Coach is trying to do is
execute a ‘one size fits all’ strategy and this doesn’t work
in Amazon. You have to have independent uniquely
structured plans and strategies for driving traffic for every
single niche that you have whether it be on Amazon or
off and that’s just the way e-commerce is. Amazon is a
buzz but it’s the bad coaches who will ultimately build the
businesses of the good coaches time and time again.
Darren - Where do you see yourself in the next couple of
years in terms of your business and lifestyle?
Michael - We want to have one of the largest e-commerce
teaching platforms in the world, that’s our goal and we’re
rocketing towards that very very fast working with some of
the best marketing wizards on all platforms. Collaboration
is so important to me working with experts in the field like
yourself Darren in fitness, Lori Taylor in terms of Facebook,
Kevin Featherstone alongside Kevin Harrington (one of
the ex ‘Shark Tank’ Sharks). The Profits Engine platform is
uniquely positioned to be exclusive partners with them as
a physical product movement. So where we see ourselves
is being that primary go to platform. I think as this whole
Amazon bubble moves on, I think there’s going to be a
massive market for ‘done with you’ service on partnering
with the best in the Amazon business world. That’s the
ones that are tried and tested and proven so I think there’s
a lot of partnerships to be had coming out of this and also a
lot of portfolios to be made on buying products with ideas
that have been great but not had the right funding. I think
it’s such an exciting time for e-commerce and that’s where
my passion lies and where it’s going to take us in the next
2 years is super exciting if the last 5 months is anything
to go by. Plus, we will be launching ‘Sons & Daughters of
Amazon’ in May (more on that at the end of the interview).
Darren - It’s great to be around guys like yourself who are
breaking records and getting things done in a way which
isn’t going to sabotage other areas of their life. Going
back to your two sons, let’s say your 18 year old is about
to start his journey in business. What are the values that
you’re going to help him with over the next year or two
that our readers can maybe pass onto their kids?
Michael - It’s having an understanding that what you’re
doing starts with your passion, you have to be passionately
connectedtowhatitisyouwanttodo.There’ssomanykids
coming out of school getting pushed into college courses
and they really don’t have a clue what to do with their life.
Let’s rewind back to when we were all 18, did anybody
really care what they wanted to do when we they were
18? I don’t really
push my kids into
anything at all.
Rhys is playing
semi-professional
Rugby right now,
he’s got loads of
part time jobs,
he’s still trying to
find himself, so
the advise I give
is to follow his
heart with what
he wants to do and
we’ll support him
as much as we can.
Darren - That’s a great takeaway. Where can people learn
more about you and Profit’s Engine?
Michael - They can connect with me on LinkedIn, Twitter
or Facebook (below). I love to connect with everybody
who is involved in business and just share the journey
with them. If you want to check out Profits Engine it’s via
invite only so you will be getting an interview before you
get on there, it’s not like other platforms. You can request
an invite via profitsengine.com and register your details
and we will contact you.
Darren - Thanks for all your passion that you’ve shared
today, it’s been great to get your unique insights and I’m
looking forward to seeing where you take Profits Engine.
linkedin.com/Michaeldevlindigitalmarketer
www.facebook.com/michael.devlin.33
profitsengine.com
Michael with his two sons Rhys & Ben
07Entrepreneur
Magazine

8. The sons and daughters of Amazon
concept was born from the feedback I
received from my students with them
requesting for me to become more
involved daily in their businesses. It’s
easy for a coach to preach from a seven
figure position, but what worked
six months ago in e-commerce isn’t
working now, and if I am honest this
worried me. Even my own software
teams are struggling to keep up with
the changes and this is why I feel
having a pro-e-commerce marketer
who is physically walking the talk is
absolutely essential in today’s virtual
arena.
I also started to identify that students
were seeking more education than
using tools which resulted in me
having a complete re-think on
where I want to be long term. For
me, focussing on who I serve is
steadfast to my mindset and my
students success is everything to me.
I want each and everyone of them to
know that everything I do has their
success in mind, ultimately, it’s about
long term success. With so many
changes happening in the world of
e-commerce rapidly everyday I felt
the safest way I could help them grow
as marketers was to get back on the
saddle which is why as of May 2016 I
will be launching five NEW physical
products on Amazon, and sharing
all of the results with my students
over the next 12 months complete
with weekly coaching calls and daily
closed group interaction.
Critics might say - Someone with so
much experience in e-commerce is
likely going to succeed, but to answer
those critics, I won’t just be walking
my walk from a start-up position.
I will also be doing a very similar
process with ZoiQ, a new online
movement founded by Shark Tanks
Kevin Harrington and Forbes Top 20
Social media expert Lori Taylor who
is also an eight figure brand marketer.
As one of Kevin and Loris team
coaches myself and my team partner
Kevin Featherstone (Paid Search
Strategist for Google.com) will
attempt to scale an e-commerce
business from $3.5M annual turnover
to $10M.
Sure, I could’ve earned a very health
living selling courses and coaching
around previous success, but where’s
the fun in that? and besides I like
to challenge myself and take risks.
Calculated risk taking is what I do, it’s
who I am, and I’m not likely to change
anytime soon regardless of success.
Sons & Daughters of Amazon
FEATURE
08 Entrepreneur
Magazine

9. HEALTH
There are A LOT of big ideas out there.
And, that’s a good thing.
But, the problem is that there’s A LOT
LESS execution. AND, it’s not because
people don’t have the right intentions
– they usually do, but intentions alone
will not produce anything unless there
is ACTION.
It can’t just be any action – it must be
clear, deliberate and organized action.
Basically, on one side of things, you have
people who take chaotic action without
having clear goals, a plan or a way of
measuring progress – these people
waste enormous amounts of time and
money. On the other side, there are
others who are stuck and remain in
a constant state of idea generation,
paralysis or overwhelm – these people
waste an incredible amount of time and
money too.
In the end, either of these extremes will
get you to the same destination; stress,
frustration and lack of cash.
Somewhere in the middle of these
extremes are a small group of people
walking on a very fine line of planning,
calculating, executing and measuring.
These are the people that make nearly
ALL of the money.
I remember reading ‘Art of the Deal’
years ago. In there, one of the things
that Trump said that really stuck with
me was that he goes to work and sees
the Janitor who cleans his office – he
works around the same amount of
hours and expends similar amounts of
energy. Trump makes in one hour what
this guy makes in one year.
Say what you want about his politics,
but Trump is more productive. He turns
his time into more money.
I’ve been obsessed with this topic for a
LONG time.
I’d like to share with you three of the
hacks that have massively helped me
turn my time into more money. I hope
they’re useful for you too.
1. Setup The Conditions For Success
With A Consistent, But FLEXIBLE
Morning Routine
Each day is a new opportunity, and
most people don’t take the time each
morning to realize that. It might seem
odd to say that having a morning
routine is a productivity hack, but bear
with me. It is.
If you’ve ever watched a NBA basketball
player shoot a free throw, then you
know they have a specific approach that
they take to get them ready to make the
shot. The same is true for professional
golfers. They have a pre shot routine.
This gets them into their peak mental
state and allows them to set the tone for
what happens next.
While you may not be a professional
athlete, you can get yourself ready for
your day by practicing your “pre-game”
routine.
Ideally, this routine should allow you
to focus not just on work related things,
but focus on you as a whole person. We
“Those who succeed are
those who implement in a
calculated, organized and
consistent manner.”
James P. Friel
3 Hacks to
10XYour
Productivity
and Explode
Your Business
09Entrepreneur
Magazine

10. are, after all, human beings not human
doings.
A good routine should cover the key
areas of your life - Mental, Emotional,
Spiritual and Physical.
You can have an ideal routine, but
don’t let idealism get in the way of
consistency. For example, in my ideal
routine, I spend 20 minutes meditating.
That said, as hard as I try, sometimes life
gets in the way. Maybe I’m traveling or
maybe something urgent happens early
in the day. In these cases, when I have
less time, I will still meditate, but maybe
for just 2 minutes. The goal is to keep
the consistency of the habit even if it
needs to flex to accommodate changing
circumstances.
All of the elements of my routine
are flexible enough to accommodate
change so that I can do it consistently.
<== READ THIS AGAIN. It’s REALLY
Important.
I can do my entire morning routine
whether I have 3 hours or 10 minutes.
I can go and lift weights at the gym for
an hour or, if I’m short on time, I can do
50 burpees (gotta love those burpees!)…
you get the idea.
I shoot for the most ideal version as often
as I can, but allow myself to still get
the consistency of doing my morning
routine no matter what.
Perfection is the enemy of done.
2. Just Get Started
Each of us have things we procrastinate
on, and in many cases, these are our
most critical tasks. We want it to be
perfect and exactly how we see it in
our minds. It’s great that we have an
awesome vision, but if that gets in the
way of us starting or executing, then
our big vision is actually holding us
back.
If you have anything on your to-do list
that is a big hairy monster, and has just
been sitting there, then you can try this
hack to see if it helps.
Pick one of the things you’ve been
procrastinating on and set a timer for 10
minutes. You can work on ANYTHING
for 10 minutes. And, if you can’t stomach
working on it for 10 minutes, set the
timer to 5. Shut off all email, silence
your phone and turn off any type of
notification - remember, it’s only for 10
minutes!! You’ll be ok!
Work on whatever you need to do for
those 10 minutes with 100% focus. At
the end of the 10 minutes, write down
all of the other sub tasks that will need
to be done to complete this bigger task.
From there, you can decide if you want
to keep working on it, or if not, make
an appointment with yourself for when
you are actually going to work on it
again.
Using this hack allows you to do a few
things:
• Get moving, which is huge.
• Create a list of all the smaller things
that may need to be done to support
completing this project. In many
cases, we don’t do things because
they’re not broken down into small
enough pieces. Also, what you wrote
during your 10 minutes can be the
beginning of a more well thought
through plan.
• Use deliberate and complete focus
to make progress. This is one of my
favourite hacks. Any time I feel stuck,
I use this.
3. Create A Get Shit Done System
Weallhavealotofincominginformation
and things that we would like to get
done. It’s really important that we
have a way of processing the incoming
information so that we make deliberate
decisions about what to do with it.
I used to be one of those people who
had hundreds (if not thousands) of
unread emails in my inbox, to-do lists
in notebooks, notes on my whiteboard
and then of course all the exciting ideas
still floating around in my head.
When we operate like this, we waste
time and let things fall through the
cracks because we don’t know where
something is supposed to go. The
difference between being organized
and disorganized is sometimes just
having a place to put something.
Think of the utensil drawer in your
kitchen...if you have a divider that
separates your spoons, forks and
knives, it’s way more organized than if
everything is just dumped in there.
The key here is setting up the dividers
that work for the information coming at
you. I really only have a few high level
“dividers”, and they are - “personal”,
“business”(yes,thisincludeseverything
for my company including our clients),
“things I want to read or watch in the
future” and “shiny pennies” (this is my
term for ideas I have that I think are cool
but aren’t related to any key projects I’m
currently working on).
I use Trello as the base of my system for
capturing these things. You can create
automation to make this really slick, but
at a high level, these basic dividers are
what you need to setup.
EVERYTHING that needs to be acted on
now, or in the future, goes into one of
these dividers.
Just like putting the forks away from the
dishwasher – these things always go in
the same place even if you’re not going
to use it again for a while. After things
are in these lists, I create a consistent
time each day (or week) to “process”
these lists and turn them into actions
with due dates.
As an aside, if you want to see how
I’ve set this up to be automated and
put “Getting Shit Done” on autopilot,
just email or message me – I’m beyond
excited with how effective it is. In fact,
when I showed this to Russell Brunson
and some other high performing
entrepreneurs, they’ve all told me that
they’ve never seen anything like it.
When these 3 hacks have been applied in
my business and in client’s businesses,
the results have been PROFOUND
because we’re able to implement
consistently in an organized way.
I hope you’ve gotten a nugget or two
out of this that will help you! If you
have any questions or want some help
applying these ideas in your business,
just let me know!
HEALTH
www.JamesPFriel.com
James before & after working with Darren Casey
10 Entrepreneur
Magazine

11. Here’s What’s Very Likely Giving You That Belly Fat.
1. You do not eat enough protein and fats, when you need to.
2. You do not drink enough water, so you feel hungry and eat
stuff that’s convenient to fix the sensation of hunger, when
you’re thirsty.
3.YourhormonesareoutofWHACK!Thatbellyfatandmoobs
are present due to elevated female hormone, oestrogen. Yes
you’re becoming a woman. Kinda. This hormone also wrecks
havoc with your MALE hormone TESTOSTERONE. That’s
what builds muscle and keeps our fat melting hormones and
capacity in check, as well as a bunch of other health benefits.
That’s why you don’t feel like sex in the evenings… you’re
not in the mood, testosterone is low. Simple.
4. You’re stressed - stress releases the BELLY FAT hormone
cortisol. That (in English) makes you store more fat in the
middle of your body. Reduce stress, have frequent rest,
remove stress and then exercises releases the hormone to
combat stress. Those endorphins and dopamine
(other hormones) are released and you feel great. You will
also sleep better and testosterone starts to come back and
reduce the oestrogen, that female hormone, feminising you.
5. All that Sugar you’re consuming, often hidden in many
foods and of course, drinks are screwing up your insulin
sensitivity (ability to sense sugar consumption in simple).
Check on the packet for ‘carbs of which sugar’ and ensure its
less than 5g/100g.
6. You do not have a plan. You try to ‘wing it’ hence why
you STILL have that belly. Investing in a ‘plan’ is what you
need to understand how to manage these hormones, fit in
effective, quick exercise and balance blood sugar levels. Don’t
be cheap. Unless your happy to keep that belly.
7. Carbs, you eat them at the wrong times. You eat them too
much and don’t earn them by working out.
Interesting stuff right? Want to know WHAT to do to
shrink that belly?
Step 1 - PREP - You are going to schedule in your diary right
now (or add to your phone calendar)
Sunday 7pm - food prep Wednesday 7pm - food prep
BAM! This is your golden time that no-one is going to take.
No matter what.
Now you’re going to chop up your veggies, greens, throw in
the oven, your meat / chicken / fish. Done.
Now you have food ready for the next few days, made up,
for dinners and snacks. Get cooking to Michael Jackson, or
whatever. Make it fun and do it.
Step 2 - Water intake. YOU’RE GOING TO START WITH 8
GLASSES per day.
Track this, in a note pad, tick off each glass as you go over
your day. SUPER SIMPLE.
This is the BIG THING no-one does. Hydrate, and kill hunger
pangs.
How
To Lose
Your Belly
HEALTH
Belly fat. Yes you don’t know how the hell it got like that! You cover it up and want it gone.
Ok here’s a super simple explanation as to WHY you got that thing hanging over your jeans (and
yes your wife doesn’t like it either, gulp!)
So if you have belly fat, stored around the middle of your body, love handles and likely also, in the
upper chest (moobs) you’re much more likely to have a heart attack, stroke and more importantly,
much less sex with that belly.
11Entrepreneur
Magazine

12. HEALTH
Step 3 - Take Time For YOU. Schedule in just 20 minutes per
day to decompress.
Get outside in nature, clear your mind and de-stress.
Changing your environment creates space to decompress
that means allowing your brain activity to wind down so
you’re not in a constant state of overload.
Being in work mode 24/7 raises the stress hormone cortisol
due to constant pressure and noise, our body perceives as
a threat. Creating space to relax reduces the stress hormone
cortisol; a contributor of belly fat.
Schedulingthattimeoutintoyourweekwillmakeeverything
else you do, way more effective.
Step 4 - Movement. Plan this in, just like your coaching call
or meeting with a client.
This will make the REST of your day super productive. So
much so that missing this 12 mins workout, will likely add 2
hours onto your busy 10 hour day. How do I know that? It’s
proven that exercise improves cognitive function (how well
your brain is working) by a minimum of 20%. So if you have
a 1 hr day, the same amount of work will get done in 8. So
don’t tell me ‘I don’t have time to workout’ do the workout
now, for 12 mins, reap back 2 hours in productivity and you
will be happy you did.
I will give you the exact ’12 Minute Belly Fat Busting
Routine’ in next month’s issue.
Ok do the above, for the next 7 days… you will RAMP
UP YOUR METABOLISM and set things up to get FAST
momentum.
Step 1
PREP
Step 2
WATER
INTAKE
Step 3
TAKE TIME
FOR YOU
Step 4
MOVEMENT
12 Entrepreneur
Magazine

13. Pre-heat oven gas mark 200 degrees F.
Prepare a baking tray by covering with
greaseproof paper, then place your spelt flour
base on the tray.
Spread the blended tomatoes evenly over
the base followed by spinach, onions, chilli,
mushroom & pepper.
Cook in oven for 13 – 15 minutes.
Distribute the pesto, few pinches of parmesan
and a pinch of sea salt & ground pepper
to serve.
Ingredients (all organic)
Spelt flour base
1 x portobello mushroom (chopped)
1 x tbsp pesto
1 x red or yellow pepper (chopped)
1 x small red onion (sliced)
1/2 x red chilli
2 x tomatoes (blended)
or 1/4 tin tomatoes
Handful spinach
Parmesan cheese
Pinch of sea salt
& ground pepper
HEALTH
1
4
3
2
5
Carbs
36g
Fat
11g Energy
302kcal
Per serving
FUEL FOR TOP PERFORMERS
The ‘Get Lean’ Pizza
Protein
14.4g
13Entrepreneur
Magazine

14. ADVERTISERS
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One of the MANY lessons I learned from
Gary Vaynerchuk at an event in London
last month was his attention to be so
focused and present with who he was
engaging with - like REALLY engaged.
We spoke about what made him finally
decide at age 38, to realise he needed to
take care of himself, shred the excess
weight and access his even higher
performance.
He said to me, “I told myself I wanted to
feel fit and full of energy at 40. The next
day I told myself why not do it this week
when i’m 38, so I did, I just decided. I
wanted to feel those benefits from age 30-
38 but I was just not ready to admit that I
didn’t really want it then... I thought I
did… then something in me switched.”
Now at 40 he not only looks great, but you
can see how he DELIVERS so much value
by constantly delivering, every day, not
just today, then take a few days off to
rest…
every day... delivering...to the highest
levels.
Like I always say ‘success leaves clues’.
ThosewhoarePERFORMINGconsistently
at the top of their game made the valuable
connections between how they FEEL thus,
how they PERFORM in body, business...
life.
Quite possibly THE BEST speaker I’ve
seen in terms of delivering value you can
APPLY to your life right away.
GARY VAYNERCHUK TOLD ME THIS…
Look at this picture... a conversation... that was only a few minutes...
with full 100% intent and present.
14 Entrepreneur
Magazine

15. SUCCESS LEAVES CLUES…
What’s it worth to you to ‘clone’ yourself 5 X over
in your business?
To give yourself ACCESS to more ENERGY,
FOCUS, CLARITY, CONFIDENCE AND
POWER?
Optimising YOU could very well yield the same
level of returns that today’s modern high
performer is experiencing.
Busy business owners, entrepreneurs and
executives are using the RAPID SIDE EFFECT
METHOD to amplify results in their body,
business and life, with an optimised approach to
unleashing the optimum you.
Compress time and speak with Darren himself
by going over to
With 16 Years success coaching busy business
owners, the RAPID SIDE EFFECT METHOD
simply encompasses the very latest scientific
body and wellness optimisation, including
visualisation, outcome oriented workouts,
sustainablenutrition,stress&sleepmanagement,
behaviour change methods and the support to
ensure all these areas complement each other
smoothly. With of course, the environment for
successwiththesupport,direction,accountability
and focus that comes with having a Coach
helping you to master this area of your life.
HEALTH
READY TO AMPLIFY
YOUR RESULTS
IN BUSINESS,
BODY & LIFE?
Get The FREE
15Entrepreneur
Magazine
CLICK HERE
Join my private High Flyers Empire
Facebook group, the environment to
THRIVE, optimise your mind and body
as a HIGH FLYER
CLICK HERE
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www.coachdarrencasey.com
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