1. TODAYS
TERRITORIES
- Targeted to a younger audience
- Challenge the way people think about Indian dining
- Visualise the Tiffin Box point of difference
- Compete with Grill’d, Guzman y Gomez and Vapiano
1
PIECES OF INDIA
A modern look into the many
aspects of Indias’ rich culture.
2
RANGE
A whymsical typographic play on
the range available to an individual
and a dining group.
3
AUSTRALIAN INDIAN
An edgy juxtoposition between
modern western and Indian style.
16. A BIT OF EVERYTHING
A whimsical typographic play on
the range available to an individual
and a dining group.
17. PAINTED ADVERTISING IS EVERYWHERE IN INDIA INDIA’s VIBRANT
COLOUR PALETTE
VISUAL STARTING POINT
18. BEHIND THE NAME
India is renowned for its Wallas’.
The Tiffin Walla is a welcomed
sight for any hungry individual,
A Chai Wallas’ equally so when
the craving for a tea sets in.
By definition a Walla is a person
involved with or in charge of a
specified thing.
It has a hindi origin
meaning protector.
27. VISUAL STYLE / NAME
TWO WORLDS COLLIDE
India has a glorious history associated
with henna tattoo art. Australia is
fixated with the tattoo culture.
This is just one of many areas where
our cultures are in-sync.
