Rome the Snow is a 5-stop ski tour event to promote Rome's ski gear and increase its social media presence. The tour will make stops at top ski resorts between November and February, using athletes, contests, and social media to engage fans and sell Rome products. Rome aims to track success through metrics like followers, likes, views and sales before and after the tour.

1. Rome the Snow
A pursuit of more followers on the slopes and the web
alike.
Matthew Henning
A39110897

2. The Mission
- Expose the uninformed of Rome’s slope presence
- Create hype for a multi-stop tour using Social Media
- Separate Rome with creative contests during the tour
- Construct relationships with ski resorts to sell Rome
products and host events

3. Achieving the Mission
Project “Rome the Snow” is a five-stop tour event to publicize Rome
as well as increase its social media presence.
In order for this to be successful, Rome will have:
 Facebook page, Twitter hashtag, and YouTube to promote
the tour
 Sponsored athletes in person for fans to meet and board with
 Tent for testing out new gear; special offers
 Social Media contests to win Rome gear

4. Facebook
 Page for the tour “Rome the Snow”
 Like and respond to relevant posts about the tour
 Link videos and photos of the tour as it progresses
 Promote event through Facebook ads
 Encourage people to share the event with friends

5. Twitter
#RometheSnow Increasing Traffic
 Specific hashtag for the  Rome will be:
event for people to win  Following ski resorts,
contests and follow the sponsored athletes, new
event status fans and competition
 Tag people and athletes at  Re-tweeting content related
the event to the tour
 Using the hashtag
#RometheSnow after posts

6. YouTube
 Highlighting the locations of the ski resorts the tour will stop
at
 Sponsored athletes posting video blog updates as the tour
progresses
 Footage of previous stops on the tour
 Testimonials
 Contest winners
 Top shredding of each location
 Tour updates

7. Tracking Success
 Before and after statistics of:
 Klout score
 Ticket sales from same day of previous year
 Number of twitter followers and Facebook likes
 Hashtag usage
 YouTube views
 Media coverage
 Rome sales

8. Budget
Expenditure Cost
Film Crew $15,000
Transportation/Lodging $25,000
Contest Prizes $10,000
Models/ Salesman $20,000

9. Timeline
 Start promoting using Social Media late October
 First tour stop in late November
 Killington, VT
 Second tour stop in mid December
 Telluride, CO
 Third tour stop in early January
 Park City, UT
 Fourth tour stop in late January
 Squaw Valley, CA
 Final tour stop in mid February
 Jackson Hole, WY
 Review tour success end of February
 Follow-up with thank you notes to all that were involved

10. Projected Outcome
 Increases in:
 Twitter followers
 Facebook friends and likes
 Athlete publicity
 Ski resort ticket sales
 Rome product sales
 Rome will become available in more ski shops nationwide
and the ability to connect through more people online will
increase its overall awareness