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Final presentation
Domino's Pizza outlines a digital media strategy focusing on social media, blogging, search engine optimization, key performance indicators, campaign timeline, and $10.1 million budget. The strategy aims to bring in new customers, secure existing customers, and build customer loyalty through platforms like Twitter, YouTube, and a blog discussing customer feedback and employee stories to grow the Domino's network.
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Final presentation
- 1. Domino’s Pizza:A DigitalMedia Strategy By Julia Raymond
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- 3. Blog Combination ofall social media sites Customer feedback Employee experiences The Pizza Turnaround http://pizzaturnaround.com/
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- 5. The Big Idea Bringin new customers Secure existing customers Build customer loyalty Grow the Domino’s network
- 6. Search Engine Optimization Google AdWords Keywords Pay-Per-Click “Pizza” “Handmade” Targeted Ads “Carryout” “Delivery” “Deal”
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- 8. Campaign Timeline Begin: December 1-21, 2013 Launch: January 1,2014 Follow-Up: March 131, 2014
- 9. Budget Labor Google AdWords Advertising • $1 million •$1 million • $8 million • $100,000 per person • $200,000 pay-per-click • $1.6 million per site
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