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SB11 - DDB West - Lisa Bennett
The document discusses Volkswagen's "The Fun Theory" marketing campaign in Sweden to promote their eco-friendly cars. The campaign aimed to show that eco cars can be fun to drive by creating an interactive installation that encouraged physical activity. It was hugely successful in generating awareness and engagement, increasing traffic to Volkswagen websites by 300%. It also increased Volkswagen's market share in eco cars in Sweden. The fun theory approach proved to be an innovative and sustainable marketing idea that continued to inspire people and benefit the brand over time.
Delegação ABRASCE/GS&BW | RECon 2014
O documento descreve o evento RECon Las Vegas, que é o principal evento de shopping centers do mundo, reunindo mais de 34.000 participantes, incluindo proprietários de shopping centers, administradores, especialistas de marketing, investidores e varejistas. O documento também detalha a delegação ABRASCE/GS&BW, que garante o melhor networking no evento para executivos brasileiros, e inclui visitas técnicas a shopping centers em Chicago e Las Vegas, além de palestras e momentos de networking.
Fotosmabe
Este documento es un álbum de fotografías que contiene imágenes de momentos importantes en la vida de la autora.
PSD Cartaxo reage ao Relatório do Tribunal de Contas
Paulo Caldas apanhado pelo Tribunal de Contas (usa e abusa) nas contas da Câmara Municipal do Cartaxo.
Veja e confirme o que diz o Tribunal de Contas de Portugal aqui --> https://www.tcontas.pt/pt/actos/rel_auditoria/2009/audit-dgtc-rel013-2009-2s.pdf
A reacção do PSD-Cartaxo fica aqui.
É preciso CORAGEM para dizer BASTA!
SB11 - Mountaineer - Ed Viesturs
Ed Viesturs led an expedition to Mount Vinson in Antarctica that aimed to measure the environmental impact of traveling and conducting activities at high altitudes. The expedition team calculated the carbon footprint of the expedition, identified ways to reduce emissions through using renewable energy and lighter-weight gear, and offset 153,773 kg of carbon emissions costing $1,600. The team plans to apply the lessons learned on reducing their footprint to a future expedition of Mount Rainier.
Recommended
SB11 - DDB West - Lisa Bennett
The document discusses Volkswagen's "The Fun Theory" marketing campaign in Sweden to promote their eco-friendly cars. The campaign aimed to show that eco cars can be fun to drive by creating an interactive installation that encouraged physical activity. It was hugely successful in generating awareness and engagement, increasing traffic to Volkswagen websites by 300%. It also increased Volkswagen's market share in eco cars in Sweden. The fun theory approach proved to be an innovative and sustainable marketing idea that continued to inspire people and benefit the brand over time.
Delegação ABRASCE/GS&BW | RECon 2014
O documento descreve o evento RECon Las Vegas, que é o principal evento de shopping centers do mundo, reunindo mais de 34.000 participantes, incluindo proprietários de shopping centers, administradores, especialistas de marketing, investidores e varejistas. O documento também detalha a delegação ABRASCE/GS&BW, que garante o melhor networking no evento para executivos brasileiros, e inclui visitas técnicas a shopping centers em Chicago e Las Vegas, além de palestras e momentos de networking.
Fotosmabe
Este documento es un álbum de fotografías que contiene imágenes de momentos importantes en la vida de la autora.
PSD Cartaxo reage ao Relatório do Tribunal de Contas
Paulo Caldas apanhado pelo Tribunal de Contas (usa e abusa) nas contas da Câmara Municipal do Cartaxo.
Veja e confirme o que diz o Tribunal de Contas de Portugal aqui --> https://www.tcontas.pt/pt/actos/rel_auditoria/2009/audit-dgtc-rel013-2009-2s.pdf
A reacção do PSD-Cartaxo fica aqui.
É preciso CORAGEM para dizer BASTA!
SB11 - Mountaineer - Ed Viesturs
Ed Viesturs led an expedition to Mount Vinson in Antarctica that aimed to measure the environmental impact of traveling and conducting activities at high altitudes. The expedition team calculated the carbon footprint of the expedition, identified ways to reduce emissions through using renewable energy and lighter-weight gear, and offset 153,773 kg of carbon emissions costing $1,600. The team plans to apply the lessons learned on reducing their footprint to a future expedition of Mount Rainier.
Marketing Sustainability to Women
The document discusses strategies for marketing sustainable products to women. It notes that women control the majority of consumer spending and outlines obstacles to green purchasing like cost, quality concerns, confusion, and lack of availability. It then provides solutions for brands, such as making sustainability claims transparent and third-party verified, explaining higher costs and benefits, and funding initiatives for the environment. Overall brands that authentically promote sustainability while addressing women's priorities could find financial success in the growing green market.
08 o enade_e_a_formacao_de_professores
1) O artigo discute o Exame Nacional de Desempenho dos Estudantes (ENADE) e sua relação com a formação de professores em contextos sociais em mudança.
2) O autor argumenta que o ofício do professor está se transformando e requer novas competências como trabalho em equipe, autonomia e prática reflexiva.
3) O objetivo é analisar como o ENADE impacta a formação de professores e identificar ações para melhorar a qualidade da graduação.
Applying BioSphere Design Rules to Business - Gregory Unruh
The traditional value chain was flawed and narrow-scoped to reality. Natural capital wasn't accounted for, externalizations were to be simply legally assessed for liability, and remediation was the old rule. Gregory Unruh, Author of Earth Inc. and Director of Thunderbird School of Global Management, humorously about being a kid writing a letter to the EPA, becoming a remediator for companies wanting to minimize their environmental liability, and how a sustainable business relationship with nature is just barely being explored. The facts are in though. The case has been made. From so much waste in mass product/service lifecycles and value chains, we've enabled mass destruction. The future of business must take care for the biosphere into account by embedding sustainability into the fabric of entrepreneurship, innovation, and management.
SB11 - GreenBlue - Katherine O'dea
Replenish has developed a new design for bottles and containers that is more sustainable. They are focused on creating packaging innovations that are better for the environment. Their goal is to have a positive impact and work towards a more sustainable future through their packaging solutions.
O conteudo é o rei - Le Fil com Blogs_2011
Este documento fornece dicas sobre como se estabelecer em ambientes competitivos de mídia social. Sugere focar em conteúdo original e criativo, aproveitar oportunidades e otimizar o SEO. Também recomenda usar cada plataforma de forma estratégica de acordo com sua audiência, como postar fotos e vídeos exclusivos no Facebook.
SB Member Meeting Notes Dec 2014 - BASF
This document summarizes discussions from a Sustainable Brands meeting. Key points include:
- Workshopped opportunities for brand innovation given shifting consumer demand towards sustainability.
- Discussed potential new collaborative projects around topics like sustainable value vs. price, simplifying sustainability terminology, and improving recycling.
- Proposed future webinars and workshops on design collaboration, sustainability metrics, biomimicry, and collaboration.
- Confirmed the next in-person member meeting will be in March 2015 in Las Vegas.
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Marketing Sustainability to Women
The document discusses strategies for marketing sustainable products to women. It notes that women control the majority of consumer spending and outlines obstacles to green purchasing like cost, quality concerns, confusion, and lack of availability. It then provides solutions for brands, such as making sustainability claims transparent and third-party verified, explaining higher costs and benefits, and funding initiatives for the environment. Overall brands that authentically promote sustainability while addressing women's priorities could find financial success in the growing green market.
08 o enade_e_a_formacao_de_professores
1) O artigo discute o Exame Nacional de Desempenho dos Estudantes (ENADE) e sua relação com a formação de professores em contextos sociais em mudança.
2) O autor argumenta que o ofício do professor está se transformando e requer novas competências como trabalho em equipe, autonomia e prática reflexiva.
3) O objetivo é analisar como o ENADE impacta a formação de professores e identificar ações para melhorar a qualidade da graduação.
Applying BioSphere Design Rules to Business - Gregory Unruh
The traditional value chain was flawed and narrow-scoped to reality. Natural capital wasn't accounted for, externalizations were to be simply legally assessed for liability, and remediation was the old rule. Gregory Unruh, Author of Earth Inc. and Director of Thunderbird School of Global Management, humorously about being a kid writing a letter to the EPA, becoming a remediator for companies wanting to minimize their environmental liability, and how a sustainable business relationship with nature is just barely being explored. The facts are in though. The case has been made. From so much waste in mass product/service lifecycles and value chains, we've enabled mass destruction. The future of business must take care for the biosphere into account by embedding sustainability into the fabric of entrepreneurship, innovation, and management.
SB11 - GreenBlue - Katherine O'dea
Replenish has developed a new design for bottles and containers that is more sustainable. They are focused on creating packaging innovations that are better for the environment. Their goal is to have a positive impact and work towards a more sustainable future through their packaging solutions.
O conteudo é o rei - Le Fil com Blogs_2011
Este documento fornece dicas sobre como se estabelecer em ambientes competitivos de mídia social. Sugere focar em conteúdo original e criativo, aproveitar oportunidades e otimizar o SEO. Também recomenda usar cada plataforma de forma estratégica de acordo com sua audiência, como postar fotos e vídeos exclusivos no Facebook.
SB Member Meeting Notes Dec 2014 - BASF
This document summarizes discussions from a Sustainable Brands meeting. Key points include:
- Workshopped opportunities for brand innovation given shifting consumer demand towards sustainability.
- Discussed potential new collaborative projects around topics like sustainable value vs. price, simplifying sustainability terminology, and improving recycling.
- Proposed future webinars and workshops on design collaboration, sustainability metrics, biomimicry, and collaboration.
- Confirmed the next in-person member meeting will be in March 2015 in Las Vegas.
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Applying BioSphere Design Rules to Business - Gregory Unruh
Applying BioSphere Design Rules to Business - Gregory Unruh
Fil di-ferro
- 1. Fil di ferro ed inventiva L'artista realizza le sue opere quando ha a disposizione del filo di ferro, oggetti casalinghi e molto tempo glc
- 14. E ora non cercare di costruire questi oggetti con le graffette… Rimettiti a lavorare… SUBITO!
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