The document proposes a conference concept aimed at empowering young women ages 13-18. It would be structured like a magazine, using categories to present content through video, user-generated content, and live talks. The one-day event would have two tracks - one for the target audience and one for mothers in an adjacent facility. The schedule lays out sessions covering topics like self-esteem, sexuality, and connecting with role models. Several high-profile speakers are proposed, including athletes, entrepreneurs, and celebrities. The goals are to elevate self-concept, foster connections, and provide practical advice and inspiration.

1. FIERCETYRABANKSCONFERENCEPROPOSAL

2. TABLEOFCONTENTS
03
05
08
17
15
CONFERENCECONCEPT
OVERVIEW
SCHEDULE
CAPABILITIES
CONTENT
Speakers&InteractiveLounges

3. CONCEPT

4. FIERCE
Aconferenceaimedatyoungwomen(13-18yearsold)usedasanopportunitytohelpyoungwomenexploreandshapetheir
ownself-concepts.Thiseventwouldbestructuredlikeapopupmagazine-usingthetraditionalcategoriesfoundinmagazinesto
presentcontentincludingvideo,user-generatedandlivetalksasawaytoengagetheattendees.
ThiseventwouldbuildonMs.Banks’workwiththeTZONEinNYC-thiswouldbeaneventaimedatbuildinggirls’self-esteem.
RecognizingTyra’spopularityamongthedemographic,itisinkeepingwithherbrandandoverallappealto‘chimein’onthe
developmentofyoungwomen.
Whilethetargetaudienceisyoungwomen,wewouldalsoproposeaddinganindependentbutintertwinedeventinanadjacent
facility.Thiswouldbeatrackformothers.Theroleofthemotherisacriticalcomponentinshapingtheself-conceptofyoung
girlsandwomen.Besidesitwillbedifficultforyounggirlstotravelsafelywithouttheirparentsanditenablesustodoublethe
numberofattendeesattheevent.Thesamesexparenthasthesinglemostsignificantinfluenceonthedevelopmentofan
individual.Thiswouldbeopentothosewitharegisteredyoungwoman;couldbeaunties,oldercousins,etc.
THEEVENTTAKEAWAY’SWOULDINCLUDE:
•Elevatedsenseofselfandpurpose
•DeeperconnectiontoTyraasarole-model
•Anetworkoflike-mindedage-appropriatefemales
•Valuable,practicaladviceonsuchtopicsassexuality,boundaries,bodyimage,self-esteem
•Fosterstrongerconnectionsbetweenmothers-daughters
•OverallstrongerconnectiontoTyra’sbrandasalifeguideandsourceofinspiration
Concept:SomethingFierce

5. SCHEDULE

6. FIERCE
•TheSomethingFierceeventwouldbeaone-dayeventwith2tracks.
•Thefirstandmaintrackwillbecuratedforthetargetaudience.
•Thesecondtrackinthesamespacebutdifferenttheaterwouldbedesignedforthemothersthatareattending.
•Thesetrackswillbelinkedbyframingquestionsandcouldalsohaveaninteractivemulti-mediacomponentinwhichsessions
overlapand‘talkback’toeachother.
•Wewouldproposethecontentofbothsessionfocusonthedevelopmentandsupportofyoungwomen.
•Thiswouldbeacrossdevelopmentaldomainsandthiswouldinvolvesomeoverlappingcontentandsomeindependent.
SESSIONWOULDBELAIDOUTLIKEAMAGAZINETABLEOFCONTENTS-SOEACHWOULDHAVEAPARTICULARSTANCEANDVOICE
ANDDEPENDINGONWHETHERITWASAFEATUREORACOLUMNWOULDVARYINLENGTH/TONEANDCONTENT
Preliminary:Schedule

7. FIERCE
9am10am11am12pm1pm2pm3pm4pm5pm6pm7pm
9am
WELCOME
1pm
LUNCH
4pm
CLOSING
9:25am
FEATURE
1:05Pm
COMEDY/SATIRE
4:30Pm
INTERACTIVE
LOUNGES
9:55am
FASHION
1:25Pm
ESSAY(YOUTH)
10:10am
ADVICE
7pm
CLOSING
PARTY
1:45Pm
MUSIC
10:45am
BREAK
2:05Pm
FROMME
TOYOU
10:45am
INSPIRATION
2:30Pm
BREAK
11:05am
PERSONAL
EXPERIENCE
3:00Pm
TRENDS
11:30am
OPINION
3:25Pm
CELEBRITY
PROFILE
Preliminary:Schedule

8. SPEAKERS

9. FIERCE
LaurenElizabethScruggs(bornJuly18,1987)isanAmericanfashionjournalistandblogger.ScruggsbecameknownnationallywhenonDecember3,2011shewalkedintoan
airplane’sspinningpropeller,losingherlefteyeandseveringherlefthandafterexitingtheplaneinthedark,followingaflighttoviewChristmaslightsintheDallasarea.Scruggs
isalsotheeditor-in-chiefofLOLOMagazine,anonlinelifestyleexperiencepublicationthatintegratesfood,fashion,beauty,healthandtravel.SherecentlyjoinedE!Newsasa
FashionWeekcorrespondent.
LINKS:
LOLOMagazine-http://lolomag.com/
HuffingtonPostarticles-http://www.huffingtonpost.com/news/lauren-scruggs
DailyMailarticleonE!Newsjob-http://www.dailymail.co.uk/femail/article-2275778/Lauren-Scruggs-lands-new-role-E-News-correspondent-reporting-New-York-Fashion-Week.
html?ITO=1490&ns_mchannel=rss&ns_campaign=1490
Cassandraisthe14-year-oldfounderofRhodeIsland-basedProjectTGIF(TurnGreaseIntoFuel).
CassandrawasinspiredtoactaftershediscoveredthatpeopleinherowntowninRhodeIslandcouldnotaffordtoheattheirhomes.NewEnglandwintersareextremelyharsh,
andshecouldn’tevenimagineallofthefamilieswhowerestrugglingtoheattheirhomes.LivinginasmalltowninRhodeIslandwhereeveryoneknowseachother,shewantedto
doeverythingshecouldtohelphercommunity.
LINKS:
TGIFarticle-http://www.businessinnovationfactory.com/iss/innovators/cassandra-lin
TEDxEasttalk-http://www.youtube.com/watch?v=Q05Ie4b89Yw
HuffingtonPostarticles-http://www.huffingtonpost.com/cassandra-lin
Asayoungmodelandactressworkingthroughcollege,Daniellequicklydiscoveredthatshecouldnolongersweepallofhercrashdietingandbodyimageissuesundertherug,so
shedecidedtofaceallofthemhead-on.Throughtheprocessofeatingbalanced,organicmealsDaniellefoundawaytonurtureandfacilitatetheselfloveneededtostopstressing
abouteverycalorie,everymeal,everydiet,everypairofskinnyjeans,everyangleofthecamera(thelistgoesisonandon).It’sajourney,she’sonitandshewantstoshareit,
whichiswhatbroughthertoco-createSakaraLife–acompanythatbringshealthyfoodrighttoyourdoorstep.
LINKS:
SakaraLifehomepage:http://www.sakaralife.com
LAURENSCRUGGS
CASSANDRALIN
DANIELLEDUBOISE
Preliminary:Schedule

10. FIERCE
AlexavonTobelistheFounderandCEOofLearnVest.AlexareceivedanA.B.inPsychologyHonorswithacitationinRomanceLanguagesandLiteratureatHarvardCollege.She
wasawardedMagnaCumLaudePlusforHarvard’sfirsteverseniorthesisonBhutan.Upongraduation,sheworkedasatraderatMorganStanleyinNewYorkintheirGlobal
ProprietaryCreditGroup.AlexawentontobecometheHeadofBusinessDevelopmentatDrop.io,atechnologyfocused-startup,backedbyRREventuresandDFJGotham
Ventures.Inthefallof2008,AlexaenrolledinHarvardBusinessSchool.WhenLearnVestreceivednationalrecognitionandwasselectedasanAstia2008-2009company,shetook
aleaveofabsencefromHarvardBusinessSchoolinordertolaunchLearnVest.
LINKS:
LearnVestOfficialWebsite:http://www.learnvest.com/
Forbes“30under30:Finance”list:http://www.forbes.com/pictures/mdg45gdhk/alexa-von-tobe-founder-and-ceo-learnvest-com-28/
BusinessInsiderarticle:http://www.businessinsider.com/wall-street-should-fear-28-year-old-alexa-von-tobel-2012-9
BloombergBusinessWeekarticle:http://www.businessweek.com/articles/2013-02-14/in-financial-advice-alexa-von-tobel-may-be-the-next-suze-orman
HuffingtonPostarticles:http://www.huffingtonpost.com/alexa-von-tobel
Yaelisfounder,president,andCFF(ChiefCancerF*cker)ofFCancer,anon-profitorganizationthatencouragesandempowersGenerationYtalktotheirparentsaboutearly
detection.Itgivesthemaclearcalltoactiontoinvolve,engage,andeducatetheirparents.Astoundedtolearnthatover90%ofcancersarecurableinstageone,themovement
aimstocreateagenerationthatputsanENDtolatestagecancerdiagnosis.
NamedoneofFastCompany’s“100MostCreativePeopleinBusiness,”in2012,CohenhasgrownFCancerintoaninspirationalandinfluentialplayerinthecharityspaceand
hasrecruitedahostofA-listcelebritiestousetheirinfluencetogarnerpublicsupport.Yaelhasquicklybecomeaninfluentialmemberofthenot-for-profitworldaswell.Shewas
invitedtobepartoftheSummitSeriesandhasparticipatedintheNextGenerationLeadershipdiscussionsattheWhiteHouse,theClintonGlobalInitiative,TEDWomen,TEDMED,
andtheUNNexusconference.
LINKS:
FastCompany’s100MostCreativePeople:http://www.fastcompany.com/most-creative-people/2012/yael-cohen
HuffingtonPostarticles:http://www.huffingtonpost.com/yael-cohen/
EntrepreneurandstyleguruAmyLevinistheFounderandCreativeDirectorofCollegeFashionista,afashionblogsiteshowcasingthelatestincollegefashionstylesandtrendson
campusesaroundtheworld.Writtenbycollegestudents,forcollegestudents,theblogallowsstudentsandotheryoungadultstoviewphotographsofwhattheirmostfashionable
peersarewearingaroundcampus.
AmystudiedmerchandisingandbusinessmarketingattheUniversityofIndianaandfirstbecameawareofthegrowingimportanceofstreetstyleduringasemesterabroadin
London.ToAmy,CollegeFashionistais“theplacewherepeoplecanseerealfashionandtheycanimitateandmakeitworkfortheirbodyandtheirpersonalbudget.”Sinceits
launchin2009,thesitehasgrowntocover300campusesandhasdevelopedanetworkofover600“StyleGurus.”
LINKS:
CollegeFashionistawebsite:http://www.collegefashionista.com/about/
ALEXAVONTOBEL
YAELCOHEN
AMYLEVIN
Preliminary:Schedule

11. FIERCE
McKaylaisamemberofthe“FabFive,”theUSwomen’sgymnasticsteamof2012LondonOlympics.Sheisconsideredoneofthebestfemalevaulter’sintheworld,evenafter
setbacksincludingabrokennoseandfracturedtoe.AnunexpectedsliponherlastvaultresultedinherOlympicsilverintheindividualcompetition.Shehasbecomeaninternet
sensationafterinspiringtheblogwebsite“McKaylaMaroneyisNOTimpressed.”
CAREERHIGHLIGHTS:
2012OlympicSilverMedalistinVault
2012OlympicGoldMedalistmemberofUSWomen’sGymnasticsTeam
2011WorldChampionships–TeamGoldMedal,GoldMedalinVault
2011VisaChampionships–GoldMedalinVault
2010PanAmericanChampionships–TeamGoldMedal,GoldMedalinVaultandFloor
LINKS:
McKaylaMaroneyOfficialWebsite:http://www.mckaylamaroney.com/
McKinnondebutedasafeaturedplayeronSaturdayNightLiveonApril7,2012.SheisSNL’sfirstopenlylesbiancastmemberandthethirdgaycastmemberintheshow’shistory.
McKinnonisknownforherstrongcharacterworkandcelebrityimpressions.Since2008,shehasperformedlivesketchcomedyregularlyattheUprightCitizensBrigadeTheatrein
NewYorkCity.Shehasalsoworkedasavoiceoveractress,andhasvoicedcharactersforseriessuchasTheVentureBrothers,Robotomy,andUglyAmericans.In2009McKinnon
wonaLogoNewNowNextAwardforBestRisingComic.ShewasnominatedforanECNYEmergingComicAwardin2010.
LINKS:
Wikipediaarticle:http://en.wikipedia.org/wiki/Kate_McKinnon
Comedyclips:http://www.tv.com/news/snl-meet-the-new-girl-kate-mckinnon-28237/
CarlyRaeJepsenisaCanadianrecordingartistandsinger-songwriter.In2007,sheplacedthirdinCanadianIdolseasonfive’scompetition,andwasapartoftheCanadianIdolTop
3concerttour.Threeyearslater,shereleasedanewsingle,titled“CallMeMaybe.”InFebruary2012,popsingerJustinBieberreferredhertohismanager,ScooterBraun,who
subsequentlysignedJepsentohisSchoolboyRecordslabelwhileobtaininganAmericandealwithglobaldistributiononaffiliateInterscopeRecords,after“CallMeMaybe”gained
popularityonYouTubebyreaching300millionviews.ThesinglereachedthenumberonespotonboththeUSBillboardandCanadianHot100,whilealsotoppingthechartsin19
othercountries.
LINKS:
CarlyRaeOfficialWebsite:http://www.carlyraemusic.com/
“CallMeMaybe”:http://www.youtube.com/watch?v=fWNaR-rxAic
MCKAYLAMARONEY
KATEMCKINNON
CARLYRAEJEPSON
Preliminary:Schedule

12. FIERCE
OliviaCulpoisanAmericanbeautypageanttitleholderwhowontheMissUSA2012andMissUniverse2012pageant,representingherhomestateofRhodeIsland.Shepreviously
wonthe2012MissRhodeIslandUSAcompetition,whichwasthefirstpageantsheentered.SheattendedBostonUniversityupuntilshewonMissUniverse2012andiscurrently
notenrolledinschool.ShewascrownedMissUniverse2012inLasVegas;sheisthefirstwinnerfromtheUSAtoobtainthecrownsinceBrookLeein1997.
LINKS:
HuffingtonPostarticle:http://www.huffingtonpost.com/2012/12/19/olivia-culpo-miss-universe-2012_n_2334671.html
JenniferLawrenceisanAmericanactress.Atage20,shewasthesecond-youngestactressevertobenominatedfortheAcademyAwardforBestActress.In2013,atage22,she
wontheAcademyAwardforBestActress,theGoldenGlobeAwardforBestActressandtheScreenActorsGuildAwardforBestActress,amongstseveralotheraccolades,forher
performanceasarecoveringsexaddictintheromanticcomedySilverLiningsPlaybook(2012),makingherthesecondyoungestwinneroftheOscarforBestActressandyoungest
personevertobenominatedfortwoBestActressOscars.LawrenceisalsoknownforplayingRavenDarkhölme/Mystiqueinthe2011filmX-Men:FirstClass.In2012,she
achievedinternationalrecognitionstarringastheheroineKatnissEverdeeninTheHungerGames.Herperformanceinthefilmgarneredhernotablecriticalpraiseandmarkedher
asthehighest-grossingactionheroineofalltime.Lawrence’sperformancesthusfarhavepromptedRollingStonetocallher“themosttalentedyoungactressinAmerica”.
LINKS:
Wikipediaarticle:http://en.wikipedia.org/wiki/Jennifer_Lawrence
DakotaFanningisanAmericanactresswhorosetoprominenceafterherbreakthroughperformanceatageseveninthe2001filmIAmSam.Herperformanceearnedhera
nominationforaScreenActorsGuildAwardatageeightin2002,makinghertheyoungestnomineeinhistory.Asachildactress,shewentontoappearinhigh-profilefilmssuchas
ManonFire(2004),WaroftheWorlds(2005)andCharlotte’sWeb(2006).
FanningthenbeganthetransitiontomoreadultroleswithHoundog(2007)andTheSecretLifeofBees(2008).Herrecentfilmroleshaveincludedthetitularcharacterinthe
fantasy/horroranimatedchildren’smovieCoraline(2009),CherieCurrieinthedramaTheRunaways(2010)andJaneVolturiinTheTwilightSaga(2009–12).
LINKS:
Wikipediaarticle:http://en.wikipedia.org/wiki/Dakota_Fanning
MISSUNIVERSEOLIVIACULPO
JENNIFERLAWRENCE
DAKOTAFANNING
Preliminary:Schedule

13. FIERCE
RenownedphotographerandtelevisionpersonalityAmandadeCadenetishostofthetelevisionseriesTheConversation,airingonLifetime.
Co-producedbydeCadenetandDemiMoore,TheConversationfeaturesinterviewswithinternationallyfamouswomen,aswellaslesser-knownfigures,andincludestopics
universaltowomen.Theshowcoversawidevarietyoftopicsincluding:sexuality;bodyimage;careerandfinances;politics;relationshipsandhumanrights.
LINKS:
TheConversationhomepage:http://www.theconversation.tv/about/
Theco-anchorofE!NewsalongsideRyanSeacrestandtheco-starofE!’shugelypopularFashionPoliceteamalongsideJoanRivers,GiulianaRancichasbeenontheredcarpetfor
everymega-eventintheentertainmentindustryinterviewingthestarsonallthingspopculture.RanciciswatchedbymillionseachweekonbothE!andtheStyleNetworkwhere
sheistheistheexecutiveproducerofherhitrealityshow,Giuliana&Bill.
In2011,GiulianaRancicrevealedthatshewasbattlingbreastcancer,andbravelysharedthestoryofherstruggle—includingherdoublemastectomy—withtheworld.Sherecently
createdFab-U-Wish,aprogramtograntfashion,beauty,andcelebrity-themedwishestowomenbattlingthedisease.GiulianaalsorecentlylaunchedFabFitFun,adailynewsletter
focusedonbeauty,healthandwellnessthatreachestensofthousandsofreaders.Theauthoroftwobooks,ThinkLikeAGuy:HowtoGetaGuyByThinkingLikeOnewas
publishedn2006andin2010Giulanaco-authoredIDo,NowWhat?withherhusband,Bill.
LINKS:
Giuliana’sHomepage:http://www.giulianarancic.com/welcome.php
MindyKalingisanAmericanactress,comedian,writer,andproducerwhoplayedKellyKapoorontheNBCsitcomTheOfficeandcurrentlystarsinTheMindyProject,ashowwhich
shedeveloped.Kalingisalsoaco-executiveproducer,directorandwriterofseveraloftheshow’sepisodes;shealsowrote,executiveproducedanddirectedvariousepisodesof
TheOffice.Sheisalsotheauthorofthebook“IsEveryoneHangingOutWithoutMe?”andtheblog“TheConcernsofMindyKaling.”
LINKS:
TheConcernsofMindyKalingblog:http://theconcernsofmindykaling.com/prelude
AMANDADECADENET
GIULIANARANCIC
MINDYKALING
Preliminary:Schedule

14. FIERCE
ZooeyDeschanelisanactress,musician,andsinger-songwriter.In1999,DeschanelmadeherfilmdebutinMumford,followedbyherbreakoutroleasyoungprotagonistWilliam
Miller’srebelliousoldersisterAnitainCameronCrowe’s2000semi-autobiographicalfilmAlmostFamous.Deschanelsoonbecameknownforherdeadpanand“ManicPixieDream
Girl”supportingrolesinfilmssuchasElf(2003),TheHitchhiker’sGuidetotheGalaxy(2005),FailuretoLaunch(2006),BridgetoTerabithia(2007)TheHappening(2008),YesMan
(2008),and(500)DaysofSummer(2009).ShecurrentlystarsintheFoxseriesNewGirl.In2011,shelaunchedHelloGiggles,anentertainmentwebsitegearedtowardswomen.
LINKS:
HelloGiggleshomepage:http://hellogiggles.com/
Wikipediaarticle:http://en.wikipedia.org/wiki/Zooey_Deschanel
JillMartinisasportscasterandtelevisionpersonality.SheisareporterfortheNewYorkKnickscontributingtothepregame,halftimeandpostgameshows.Martinisalsoa
contributoronNBC’s“TodayShow”,reportingonthelatestfashiontrendsandentertainmentstories.TheLongIslandnativecanalsobeseenfrequentlyonAccessHollywood.
LINKS:
EllenTVwebsite:http://www.ellentv.com/
EllenDeGeneresisanAmericanstand-upcomedian,televisionhostandactress.ShehoststhesyndicatedtalkshowTheEllenDeGeneresShow.
ShehaswonthirteenEmmysandnumerousotherawardsforherworkandcharitableefforts.
LINKS:
EllenTVwebsite:http://www.ellentv.com/
ZOOEYDESCHANEL
JILLMARTIN
ELLENDEGENERES
Preliminary:Schedule

15. INTERACTIVE
LOUNGES

16. FIERCE
Thesewillbedeterminedbysponsorshipandcuration.Butwillbetiedtothemagazineconcept.Thismeanstheywillbe
flushedoutincollaborationwithTyra’steamandthesponsors.
BUTIDEASINCLUDE:
•Quizzes
•Bodytests(healthoriented)
•Postureclinics
•Makeupdemos(Tyramentionedonewithagospelchoir)
•Meetandgreets(authorsandspeakers)
Interactivelounges

17. WME
CAPABILITIES

18. FIERCE
LOGISTICS
EstablishOverallProductionTeamandVendor
Requirements
VenueandSiteManagement
EventandAVProduction
StageDesignandSeatingLayouts
DesignandDecor
FoodandBeverageprograms
CoordinationwithChicagoConventionand
Visitor’sBureau
SpeakerCurationandCoaching
TravelManagement
On-sitetalentmanagement
ConferenceWebsitewithSocialNetworking
Components
LegalandInsurance
Designandexecutionofcreativeelements
AllProduction,RegistrationandOn-SiteStaffing
Schedules
Budgetandaccounting
WMECapabilities

19. FIERCE
MARKETING/PUBLICRELATIONS/SOCIALMEDIA
Developandmanageallcampaigns
BrandingandContent
Advertising
Website
SocialMedia
Promotions
PublicRelations
VideoandPrintContent
REVENUE
Identifyanddeveloprevenuestreams
SponsorshipSales
Ticketsales
MembershipFee
Merchandise
Contractavaluationagencytoresearchand
establishtheappropriateticketpackagesand
pricinglevelstomaximizeticketsalesandrelated
revenue.
Trackandmanagethemembershipsalesand
reporting.
Evaluateandestablishelementsforlicensingof
merchandise
WMECapabilities

20. FIERCETYRABANKSCONFERENCEPROPOSAL