- The document analyzes the impact of celebrity hosts and guests on TV ratings in India using data from Broadcast Audience Research Council (BARC) India. - It finds that ratings for Times Now news channel dropped over 60% when anchor Arnab Goswami was absent, but other English news channels saw increased viewership. Ratings returned to normal when he returned. - Ratings for Colors comedy show Comedy Nights With Kapil dropped 35-38% on weeks when Kapil Sharma did not host, but other Hindi channels did not gain those viewers. Ratings bounced back when Kapil returned. - Having different celebrity guests each week on dance show Jhalak Dikhhla Jaa on