Enzo Ferrari and Luigi Chinetti founded Ferrari in the 1940s. They focused on racing and the US market as the world recovered from WWII. The first Ferrari road car was the 1947 125S with a 1.5L V12 engine. In the 1960s, the Ferrari 250 GT established Ferrari's reputation as a maker of grand touring cars suitable for both road and track. Today, Ferrari produces around 4,700 cars per year mostly in-house at its factory in Maranello, Italy with over 3,000 employees.

2. Enzo Ferrari & Luigi Chinetti
First Car 166M Barchetta
 Enzo Ferrari and Luigi Chinetti was the
founder’s
 He was a race car driver in Alpha Romeo in
1930’s.
 Enzo was the soul and Luigi was the brain
behind the business
 World was recovering from WW2 so they
focused on the united states
 The first Ferrari road car was the 1947
125S, powered by a 1.5 L V12 Engine

3. “The horse was painted on the fuselage of the fighter plane of Fransesco
Baracca— a heroic airman of the first world war. In ’23, I met count Enrico
Baracca, the hero’s father, and then his mother, countess Paulina, who said to
me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring
you good luck’. The horse was, and still is, black, and I added the canary
yellow background which is the colour of Modena.”
— ENZO FERRARI

4.  Introduced in 1964
 First road car to be suitable for racing
 Birth of GT (Grand Tourismo Class)
 The Car which built Ferrari’s reputatuion
 Pininfarnia designed the body

5. LIMITED PRODUCTION
• Several Kinds Of Testing
• If the cost is distributed
it will be high for each
process
HIGHER COST OF
MATERIALS
• Carbon fiber roofs
and hoods
• Exotic leather
• Z-rated Super Low
Profiled Tires
• Forged Rims
• Titanium Suspension
Marketing /Branding
Cost
• Charges a lot for the
brand value
• Marketing Charges is
very high

6.  Marceno,Italy
 4,700 cars built year
 Large proportion built in house
 3000 workers / 1 person per engine
 Linking creativity to equality
 Visionary planning
 Big Workforce, comprising men and women

7. Exotic Italian
Factory
Trees and Exotic
Scenary
Models
Everywhere
Building For Every
Department
Environment
Strict Working
Hours
Keeps Owners
Involved
Racing Events
Reasonable Salary
Package
Organization

8. Precision
Quality
Racing Heritage
Exclusivity
Giving Back

9. “There are many elements that go to make up Ferrari’s
DNA. The secret is in its people – because behind our
exceptional cars there are equally exceptional men and
women – and in the knowledge that goes into combining
all factors”

10. WORLD OF FERRARI
“Where Passion and Soul Comes to Life”
Located In Abu Dhabi, UAE Formula Rossa
Largest Indoor Structure Realistic Ferrari Experience
Latest Theme Park Technology Opened in 2010

11. Current Ferrari’s
599 612
California 458 Italia

12. La Ferrari aka The Beast • Sports Car
• 2-Door
• 6.3litre V12
Engine
• 7-speed dual
clutch
transmission
• 0-100mph 4.7
Sec
• Top Speed
Exceeding
350kmph
• 7crore INR

13. Strategic Partners
 ALDER PLASTIC
 BOSH
 BREMBO
 BRIDGESTONE
 FONTANA GROUP
 GETRAG
 HARMAN
 MAGNETI MARELLI
 MICHELIN
 OMR
 PIRELLI
 SHELL
 WEBASTO

14. Reference
 The Ultimate History of Ferrari-2002-Brian Laban
 https://en.wikipedia.org/wiki/Ferrari
 http://auto.ferrari.com/en_EN/ongoing-heritage/