Big Data for Marketing: When is Big Data the right choice?Swyx
Chief Marketing Officers (CMOs) without plans for Big Data may be putting themselves and
their companies at a competitive disadvantage. Big Data is already being widely deployed to enhance marketing responsibilities, although the small number of widely-touted success stories might be masking a significant number of failed implementations. When correctly planned and implemented, however, Big Data can create significant value for CMOs and their organisations. In this paper, we focus on describing specific examples of how Big Data can support CMO responsibilities and developing frameworks for identifying Big Data opportunities.
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology
Big Data for Marketing: When is Big Data the right choice?Swyx
Chief Marketing Officers (CMOs) without plans for Big Data may be putting themselves and
their companies at a competitive disadvantage. Big Data is already being widely deployed to enhance marketing responsibilities, although the small number of widely-touted success stories might be masking a significant number of failed implementations. When correctly planned and implemented, however, Big Data can create significant value for CMOs and their organisations. In this paper, we focus on describing specific examples of how Big Data can support CMO responsibilities and developing frameworks for identifying Big Data opportunities.
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology