Explore Chopard's iconic legacy as a legendary watchmaker. Discover interesting details like its founding in 1860, the Scheufele family's ownership since 1963, and their renowned association with the Mille Miglia car rally. Visit L.U.Ceum, Chopard's captivating museum, and learn about their commitment to sustainability with 80% recycled steel in their watches by 2023. Experience the exceptional craftsmanship of Chopard, and get your watches repaired or serviced by the best in the business! https://mywatchmerchant.com/blog/chopard-creation-collection-and-care-tips/ #luxurywatch #chopardwatches #iconiclegacy #millemiglia #luceum #sustainability #craftsmanship #watchrepairs #mywatchmerchant #mwmcare #mumbai