The document discusses the effect of commodification on fandom in the Barclays Premier League. It explores how commercial revenues from apparel sales, naming rights, and additional sources have impacted fans. New stadiums have provided additional revenue but also created disconnect by increasing ticket prices. While fans impact the bottom line through broadcasting and commercial revenues, commodification risks further distancing the fan experience from the on-field product in English football.

1. 1
The Effect of
Commodification on
Fandom in the Barclays
Premier League
Matthew Robinet

2. RESEARCH QUESTIONS AND TOPIC
I chose this topic because…
-I love British Football
-Interest in economics
I wanted to find out…
-The effect of commodification on fans
-The economics of the Barclays Premier League

3. Findings

4. FINDINGS
Commercial Revenues
-Apparel Sales
-Naming Rights
-Additional Revenue
New Stadiums
-Source of disconnect
-Increased ticket prices

5. CONCLUSIONS
• Fans truly do have an effect on the bottom line
• Broadcasting and Commercial Revenues
• Further examination…
• Player transfers, salaries, and ownership rights
• Betting culture in England
• Social Media
5