Driving actions across online, in-store, and mobile experiences requires understanding customer behavior and optimizing each touchpoint. Segmenting customers based on behaviors and preferences allows personalizing messaging to encourage specific actions. Testing different creative content, channels, and timing helps determine the most effective ways to engage customers and influence their decisions and purchases.

1. How to Drive Actions Online, in Stores, and in Mobile Apps
October 24, 2017
Prasad Shevate