This document provides guidance on using Twitter effectively for business purposes. It recommends becoming a subject matter expert, knowing your audience, searching hashtags and alerts, writing engaging tweets, elevating other users, developing good taste, being a helpful resource, providing positive news, tweeting at optimal times, curating useful lists, avoiding negative or controversial topics, and directing sensitive inquiries to the proper teams. The document also includes contact information for an expert on digital marketing, customer experience, and analytics.

1. 1
It’s a 140 character world
Explain Twitter to your employees

2. 2

3. 3
Family Conversation Starter
This is a
hashtag

4. 4
Listen

5. 5
Participate

6. 6
Captivate

7. 7
Help

8. 8
Be Funky

9. 9
Content from Audience

10. 10
Join #tweetchats

11. 11
Think 120 characters
What is this jargon?
RT? MT ? @Name?

12. 12
Keep Your audience in Mind

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1. First, realize that you ARE a subject matter expert.
2. Know your market.
3. Search via hashtags and alerts.
4. Know that how you write your tweets is just as important as
what you are tweeting
5. Elevate your peers.
6. Develop good taste!
7. Become a valued resource to your community
8. Be the good news channel
9. Know "when" to tweet.
10.Curate Twitter lists that others will want to follow.

14. 14
Twitter Don’ts
• Don’t comment on company policy send the message to social
media team
• Don’t respond to reporters and send message to Dir. PR
• Move all conversations about complaints to email or phone
after replying on Twitter
• No negative tweets ever from official IDs (not even about the
weather alerts excepted)
• Politics, Religion, controversies to be avoided
• All employee rules and guidelines are applicable
• No pictures of employees and alcohol
• Ask permission before you take pictures/videos

15. 15
Questions
Digital Marketing, Customer Experience and
Analytics Leader, Small Business Speaker and
Columnist
Adjunct Professor – Georgetown University
Featured :
Washington Business Journal | Washingtonian
Magazine Tech Titan 2009 & 2011 | Small Business
Influencer 2011 & 2012 Champion | Winner of the 2012
Minority Business Leader Awards| AmEx Open
Forum | Featured in 16 Books
Shashi Bellamkonda
shashib@gmail.com
Follow On Twitter: @shashib