The document outlines the agenda and discussions from an executive summit focusing on the Internet of Things (IoT) and big data, emphasizing the exponential growth of data and its implications for various industries. It covers key topics such as the significance of data-driven decision-making, the economics of IoT, privacy and security concerns, and the need for interoperability among connected devices. The summit also explores the potential of smart cities and highlights innovative applications across different sectors including public transit, manufacturing, and healthcare.

1. Executive Summit for ISV
&&Application Builders
Eugenia Forcat
Partner Business Evangelist DX
@eugeniaforcat

2. 13:00 Arrival and Registration
13:15 Welcome and Introduction
13:30 Understanding the Internet of Things – an Industry perspective
14:15 “Data of Things”: issues, challenges and opportunities
15:00 Break
15:30 Early adopters: deriving value from IoT
16: 15 The Internet of Your Things
17: 00 CityNext
17:30 Closing remarks and Q&A

6. “”
The way that machines
communicate with each
other in order to improve
automation and efficiency
in daily tasks
Source: Gartner

7. Carnegie-Mellon
University

9. 13:00 Arrival and Registration
13:15 Welcome and Introduction
13:30 Understanding the Internet of Things – an Industry perspective
14:15 “Data of Things”: issues, challenges and opportunities
15:00 Break
15:30 Early adopters: deriving value from IoT
16: 15 The Internet of Your Things
17: 00 CityNext
17:30 Closing remarks and Q&A

10. 13:00 Arrival and Registration
13:15 Welcome and Introduction
13:30 Understanding the Internet of Things – an Industry perspective
14:15 “Data of Things”: issues, challenges and opportunities
15:00 Break
15:30 Early adopters: deriving value from IoT
16: 15 The Internet of Your Things
17: 00 CityNext
17:30 Closing remarks and Q&A

11. Warwick Business School
Markos Zachariadis, B.Sc. Hons (Econ), M.Sc., Ph.D. (LSE)
Assistant Professor in Management & Information Systems

12. Warwick Business School
“Data, data everywhere”
1 Exabyte (EB) = 1,000,000,000 Gigabytes (GB)

13. Warwick Business School
The age of “Big Data”
0
250
500
750
1000
Dec 04 Apr 07 Jan 09 Jul 09 Feb 10 Jan 11 Sep 11 Oct 12
Facebookusersin
millions
One billion users!!!
140.4 billion friend connections.
219 billion photos shared (265 billion photos including
all uploaded photos).
1.18 trillion "likes".
17 billion location check-ins.
62.6 million songs played 22 billion times (since
September 2011)

14. Warwick Business School
More numbers…
 Walmart handles 1M transactions per hour
 Google processes 24PB of data per day
 AT&T transfers 30PB of data per day
 90 trillion emails are sent per year
 World of Warcraft uses 1.3PB of storage
 Overall corporate data have increased by
94% and data in average organization by 50%
in the last 2-3 years
Source: Forrester

15. Warwick Business School
The three V’s of Big Data
 Volume – the amount of data has grown
exponentially , from GB’s to EB’s
 Velocity – how fast the data is created and
needs to be managed
 Variety – ability to capture and make sense of
different kinds of data – including, structured,
semi-structured and unstructured

16. Warwick Business School
How is Big Data different?
 Big data is “datasets whose size is beyond the
ability of typical database software tools to
capture, store, manage, and analyse“.
 Big data technologies describe a new generation
of technologies and architectures, designed to
economically extract value from very large
volumes of a wide variety of data, by enabling
high velocity capture, discovery, and/or analysis.
 Also new job description: “data scientist”

17. Warwick Business School
Data as an asset
 A report by the WEF declared data a new
class of economic asset, like currency or
gold (2012)
 Brynjolfsson, Hitt, and Kim (2011) found
that firms that adopted “Data-driven
decision making” (DDD) were 5-6% more
productive than others.
 DDD potentially outperforms other
investments in technology, HR,
operations, etc.

18. Warwick Business School
What is Internet of Things (IoT)?
 Various definitions…
- “Idea of interconnected
everyday smart objects”
- “Internet expands into
the physical world”
- “Vast ecosystem of billions of physical objects
connected to the internet… that generate a
continuous stream of data”

19. Warwick Business School

20. Warwick Business School
Some basic properties for smart objects
Identity
Communicate
Senses
Control
A “Thing”:
physical and
virtual attributes

21. Warwick Business School
Nest Labs
Co-founded by former
Apple engineers in
2010
Acquired by Google
in 2014 for $3.2
Billion
Price tag to prove
the potential of
internet connected
smart objects!
Selling a “Thing”
for $249 is good
business… when
you sell 100,000 a
month!

22. Warwick Business School
- Turns itself down when
you’re away.
- Programs itself so you don’t
have to.
- Helps you save energy.
- Control it from anywhere.
“Once inside the home, Nest starts its
real work: gathering data”
…motion detectors; sensors
for temperature, humidity, and
light; and algorithms that
learn…

23. Warwick Business School
“Data is just the start"
 Austin Energy, a municipal utility, is
paying Nest to remotely turn down
people’s air conditioners in order to
conserve power on hot summer
days!
 Rush Hour Rewards Programme –
get paid $85 and help utilities avoid
outages (and huge costs)…

24. Warwick Business School
The Economics of IoT and Big Data
 Traditionally companies compete by adding new
features to products… (e.g. there are several
advanced thermostats) but…
 When objects get wired-up into networks new
business models arise…
- Network Effects into play
- New Platforms emerge
- Pace of innovation: open
products allow 3rd parties
to add value!

25. Warwick Business School
Issues around Big Data…
 Where to store and process all these?
 Big Data technologies have come a long way – Hadoop
ecosystem (File system and computational engines: HDFS,
MapReduce; and high-level interfaces: Pig, Hive, etc.) but file
transfer and storage can still be slow and costly…
 Cloud computing vs. “Fog” computing
- Processing some data at the edge close to where it was
generated – loosing on integration and anticipated
intelligence: how to know “what we don’t know”.

26. Warwick Business School
IoT Ecosystem
A variety of smart objects, applications, network
operators, platforms and service providers
producing, recording, communicating and
processing sensor data!
…interconnectedness, complexity, adaptation,
coevolution… “each member ultimately shares the
fate of the network as a whole”
The need for open standards that will allow for
interoperability
Users will want to use many of them and or switch
between solutions… and carry their data with them!

27. Warwick Business School

28. Warwick Business School
Privacy of Big Data and IoT
 Who owns the data?
 The wrist-band I’m wearing or the chair I’m
sitting in, where does the data come from? Me
or the object?
 How do companies use these?
Transparency?

29. Warwick Business School
Privacy… we know they know

30. Warwick Business School
Privacy… we don’t know they know

31. Warwick Business School
Privacy… “collective blindness”
Our data will be accessible to
almost everyone and we’ll be
OK (as if there were no issue)!

32. Warwick Business School
Security implications…
 IoT devices can be
Data-stealing spies…
 “Breaking the Nest”?
 A compromised Nest
can:
- tell when you’re or
on holidays
- many of your habits…
- gate to any other
connected devices…

33. Warwick Business School
Security implications…
 Nest is a good scenario!
 A lot of people are not aware of the risks (PC
and mobile devices were pretty much
contained)
 Should be the responsibility of companies to
educate the public for imminent threats.
 www.shodan.io
IoT search engine that looks for “things” instead
of Web pages…

34. Warwick Business School
Shodan search results…
Searched under
“live cam” and found:
http://91.138.188.102:8080/

35. Warwick Business School
Live camera totally unprotected!
Apparel Store
in Athens, Greece
Camera overlooking
at the cashier…

36. Warwick Business School
“Big Things”… big expectations!
 IoT a lot closer to reality than utopia but further steps need to be
taken to realize full potential
 IoT not just a tool: New business models (platforms and
networks) and big data applications to create new economies.
 Need to tackle issues with standards, privacy, security, etc. early
on.

37. Warwick Business School
Markos Zachariadis, B.Sc. Hons (Econ), M.Sc., Ph.D. (LSE)
Assistant Professor in Management & Information Systems

38. 13:00 Arrival and Registration
13:15 Welcome and Introduction
13:30 Understanding the Internet of Things – an Industry perspective
14:15 “Data of Things”: issues, challenges and opportunities
15:00 Break
15:30 Early adopters: deriving value from IoT
16: 15 The Internet of Your Things
17: 00 CityNext
17:30 Closing remarks and Q&A

39. 13:00 Arrival and Registration
13:15 Welcome and Introduction
13:30 Understanding the Internet of Things – an Industry perspective
14:15 “Data of Things”: issues, challenges and opportunities
15:00 Break
15:30 Early adopters: deriving value from IoT
16: 15 The Internet of Your Things
17: 00 CityNext
17:30 Closing remarks and Q&A

41. Challenges facing
today’s cities
Urbanization
Aging infrastructure
Budget reduction
Greater citizen
expectations

42. Improve efficiency in cities
Collect and secure large amounts of data from your
assets in the cloud for analysis
Monitor and track the health of your city assets to
reduce costs
Connect disparate municipal assets to improve city
functions and processes
Things
Heterogeneous client agents Azure Event Hubs Azure Intelligent Systems Service

43. Create operational intelligence to improve
performance and decision-making
Apply historical data to new problems to
successfully predict future behavior and trends
Analyze data from multiple sources in near real
time to modernize and scale
Enable innovation in cities
Things
Azure Notification Hubs Azure Stream Analytics Azure Machine Learning

44. Leverage advanced analytics to scale and to create
new opportunities and better serve your citizens.
Create insights for the right people in your city to
access and act on
Convert the raw data from your “things” into
actionable insights and results
Things
Transform your city
HDInsight Azure Machine Learning Studio Power BI for Office 365

45. Azure IoT services for cities
PUBLIC TRANSIT MONITORING SUBWAY MANAGEMENT
Enable innovation by reducing unscheduled downtime, improving
equipment lifetime and decreasing fleet management costs by performing
predictive maintenance.
Improve efficiency by connecting and monitoring public transit vehicles
so their condition and performance can be tracked over time, through a
single dashboard.
Drive city transformation by increasing scale, economics, resiliency and reliability of public
transit systems, thus being able to serve more people in more areas.
NOW ARRIVING

46. Transport for London

47. Manufacturing

48. Improve efficiency in manufacturing
Collect and secure large amounts of data from your
assets in the cloud for analysis
Monitor and track the health of your assets to
reduce costs
Connect disparate line-of-business assets to
automate and improve business processes
Things
Heterogeneous client agents Azure Event Hubs Azure Intelligent Systems Service

49. Create operational intelligence to improve
performance and decision-making
Apply historical data to new problems to
successfully predict future behavior and trends
Analyze data from multiple sources in near real
time to drive revenue
Enable innovation in manufacturing
Things
Azure Notification Hubs Azure Stream Analytics Azure Machine Learning

50. Leverage advanced analytics to create new business
models and revenue streams
Create insights for the right people in your
company to access and act on
Convert the raw data from your “things” into
actionable insights and business results
Things
Transform your manufacturing business
HDInsight Azure Machine Learning Studio Power BI for Office 365

51. Azure IoT services – Manufacturing
MANUFACTURING PLANT GLOBAL FACILITY INSIGHT CUSTOMER SITE
Drive business transformation
by offering managed services on
products you produce and sell
and generating new revenue.
Improve efficiency by
remotely monitoring asset
health and utilization
across the globe in real
time.
Enable innovation by
leveraging product
performance and
customer usage data to
inform R&D efforts.

53. Health

54. Improve efficiency in health
Collect and secure large amounts of data from your
assets in the cloud for analysis
Monitor and track the health of your assets to
reduce costs
Connect disparate medical assets to automate and
improve business and patient care processes
Things
Heterogeneous client agents Azure Event Hubs Azure Intelligent Systems Service

55. Create operational intelligence to improve
performance and decision-making
Apply historical data to new problems to
successfully predict future behavior and trends
Analyze data from multiple sources in near real
time to drive revenue
Enable innovation in health
Things
Azure Notification Hubs Azure Stream Analytics Azure Machine Learning

56. Leverage advanced analytics to create new patient
care models and revenue streams
Create insights for the right people in your health
organization to access and act on
Convert the raw data from your “things” into
actionable insights and business results
Things
Transform your health organization
HDInsight Azure Machine Learning Studio Power BI for Office 365

57. Azure IoT services – Health
HOSPITAL ROOM MEDICAL RESEARCH PATIENT HOME
35
Enable innovation by conducting
data science driven clinical studies
and providing tailored care through
patient data analytics.
Improve efficiency and provide better patient
care by accessing secure patient data remotely,
seeing vitals in real time and ordering
prescription changes to minimize errors.
Drive business
transformation by treating
patients in their home through
secure remote care solutions.

58. * Based on input from Gartner

60. data culture
for everyone

61. 13:00 Arrival and Registration
13:15 Welcome and Introduction
13:30 Understanding the Internet of Things – an Industry perspective
14:15 “Data of Things”: issues, challenges and opportunities
15:00 Break
15:30 Early adopters: deriving value from IoT
16: 15 The Internet of Your Things
17: 00 CityNext
17:30 Closing remarks and Q&A

62. Creating the
Internet of
Your Things
Jan Tielens
Technical Evangelist
@jantielens

63. internet of things
devices,
providing input
and/or output
connecting the
devices, providing
cloud services

64. devices

65. Mobile
Standard
Micro
Small
Class of Devices Platforms for IoT Devices
Windows Embedded Industry
Windows Embedded Handheld
Windows Embedded Industry
Windows Embedded Compact
.NET Micro Framework
Windows across IoT Devices

66. -
-
-
67

68. Devices Cloud Services

69. Gateway Cloud Services
Device
Device
Device
Device
Device

70. Gateway
Stream
ProcessingDevice
Device
Storage
Analysis &
Predicting
Interacting

71. 




72. 

73

73. 







74

74. 




75

75. Hundreds of thousands of machines…
Hundreds of metrics and signals per machine…
Which signals correlate with the real cause of a problem?
How can we extract effective repair actions?

76. solve hard problems
value from Big Data
business analytics

77. 

78

78. 




79

79. 80

81. Thanks!

82. 13:00 Arrival and Registration
13:15 Welcome and Introduction
13:30 Understanding the Internet of Things – an Industry perspective
14:15 “Data of Things”: issues, challenges and opportunities
15:00 Break
15:30 Early adopters: deriving value from IoT
16: 15 The Internet of Your Things
17: 00 CityNext
17:30 Closing remarks and Q&A

83. Become a
partner of the
CityNext
Evolution
Maïté Spaey

84. Smart
City

85. Microsoft CityNext Vision
Microsoft CityNext is Microsoft response to the SmartCities Market Demand.
CityNext = SmartCities Solutions from Microsoft Partners
SmartCities is a Market trendy topic. It’s here to stay for the next 5+ years
"We are starting the transition from Open Gov to Smart Gov - Andrea di Maio (Gartner)“
When assessing our Key Customers SmartCity Maturity status, we conclude
that most are in a very early stage and need Strategic Consultancy.
European Cities are leading this WW trend, with Barcelona, Stockholm,
Helsinki as lighthouses.
Our cities are facing 21st Century problems and challenges,
Responding with 20th Century tools
Evaluating with 19th Century bureaucratic ideas.
Managed by 18th Century Institutions

86. The Data Evolution
$0
$5
$10
$15
$20
$25
$30
$35($B)
Big Data Market: 27% CAGR – $32.4B through 20172 (IDC)
Sources:
1: Gartner pressroom Dec. 2013 Gartner Predicts Business Intelligence and Analytics Will Remain Top Focus for CIOs Through 2017
2: IDC Big Data Predictions 2014, Dec, 2013
Services
Software
Infrastructure
2012 2013 2014 2015 2016 2017 CAGR
3.1 3.7 4.6 5.7 7.1 8.8 23.2%
2.5 3.1 3.7 4.5 5.5 6.7 21.3%
4.1 5.9 7.8 10.2 13.1 16.9 32.6%
Worldwide Big Data Technology and Services Revenue by Segment, 2011–2017 ($B)

87. CityNext: SmartCity Solutions from MS Partners
Tax & Revenue nn
Social Analytics nn
Contact Centers & Apps nn
Document & Records Mgt nn
Citizen Service: Portals, Event
Mgt nnn
City Dashboard nn
Grants Management nn
City Financial Managementnn
Smart Smart Grids (Electricity
Generation,& Dist.) nn
Water & Waste Water
Mgt. nnn
Energy Management &
Analytics nn
Carbon Management nnn
Traffic Management nn
Asset & Fleet Mgt nn
Toll & Fare Mgt nn
Parking Management nn
Advanced Transportation
Solutions nnn
Airports, Railways & Ports nnn
Email and Communication
Services (O365 for Edu)
1:1 Computing Programs n
Education Analytics nn
Learning Management Systems
nn
Institutional Effectiveness for
Higher Education nnn
Mobile Tourism Apps nnnn
Library Management
Systems nn
Tourism Portals nn
Destination Management
Systems nnn
Neighborhood Management
nnn
Surveillance Systems nnnn
Emergency Management
nnnn
Intelligence and Analysis nnn
Court & Judicial Management
nnn
Population Health Mgt nn
Home & Remote Care nnn
Social Benefits &
Administration nnn
Personal Health & Wellness
nn
Pandemic Management nn
Primary Care nnn
Smart Buildings nn
Street Lighting nn
Building Automation
Systems nn
Waste Management nn
Parcel, Zoning and
Land Use nnn
Devices & Services Platform
Identity, Security & Device Management
Communication & Collaboration
Data Center & LOB Platform
CRM & ERP
Big Data & Analytics
Phones, Tablets, PCs, Embedded Devices
City
Function
Product Key
nSQL nDynamics nAzure nDevices
Government
Admin.
Public Safety &
Justice
Health &
Social Services
Education
Energy &
Water
Buildings,
Infrastructure,
Planning
Tourism,
Recreation,
Culture
Transportation
City
Function City Customer Solution Needs City
Function
City Customer Solution Needs

88. The Trust of the European Union
30% of Horizon2020 will be
invested in Smart Cities
 €71 billion x 0,3 = €21,3 billion
Belgium
0,6% EUR Structural Funds
 €127 Million

89. Microsoft CityNext
Partner Program

90. Microsoft CityNext Partner Benefits
Microsoft Partner Network Benefits
Thought
Leadership
• Council Memberships
• Education programs
• National Plan for Cities
• Partner Executive Board
Marketing
• Local campaigns
• Local City-specific events
• Case studies & evidence
• Customer facing web site
• Partner Showcase
• Featured partner
• Blog authorship
• Analyst & Press relations
Solutions
• Demos
• Accelerators
• Technical Reference Model
Overview
• Development Programs
Sales
• Access to1,900 Microsoft
sellers worldwide
• Co-selling tools
• ISO Assessment tool
• Investment for Proofs of
Concept
• Partner Exchange
community
Microsoft
CityNext is
Partner-Led
Microsoft
CityNext is
the top WW
Public Sector
priority
Framework
for driving
the
conversation
with City
Officials and
IT Decision
Makers
Microsoft
Platform

91. Smart City Expo Barcelona

92. 93
• ISO provides a fact-based way for governments
to show their citizens progress on indicators such
as Fiscal Responsibility
• The ISO Diagnosis Tool signals Red, Yellow, or
Green on 39 indicators in 4 categories. For
example, for Fiscal Responsibility:
– Red: “The government does not have a fiscally
responsible administration”
– Yellow: “The local government has a general
revenue system but tax collection and other aspects
are not current”
– Green: “The local government can finance its own
activities through efficient tax collection and a
general revenue system”
ISO-18091 – a check-up system for local government
3.8. Promotion of decent housing
3.7. Promotion of quality basic education
3.6. Promotion of public health
3.5. Responsible for the at-risk and vulnerable population
3.4. Promotion of gender equality
3.3. Social policies to include the needs of the
indigenous
3.2. Promotion of sports, recreation and social
development
3.1. Provision of public services
3.9. Promotion of civic education and a social responsible culture
3.10. Promotion of cultural and historic heritage preservation
3.11. Responsible for combating poverty4.8. Promotion of environment education
4.7. Care and responsible of soil
4.6. Care and responsible of water
4.5. Effective land management system
4.4. Care and responsible of natural resources
4.3. Care of the surrounding images
4.2. Clean and responsible of waste
4.1. Air quality care
1.4. Community engagement in public policies and programs
1.5. Fiscal responsibility
1.6. Promotion of civil protection and emergency Service
1.7. Systematic use of information and communication technologies
1.8. Implemented and updated legal framework
1.9. Rule of law prevails in local government territory
1.10. Transparency and information access, integrity and
social responsibility
1.11. Sound financial management
1.3. Civil servant competence and continuity
1.2. Associated, solidary and linked
1.1. Responsible government, planned and organized
1.12. Safety and security conscious
Sustainable
Environmental Development4
Sustainable Economic
Development 2
Inclusive
Social Development 3
Institutional Development
for Good Government1
2.1. Promotion of innovative economic alternatives
2.2. Promotion of decent work opportunity
2.3. Responsible for food security
2.4. Promotion of local job training
2.5. Promotion of tourism
2.6. Sustainable mobility, routes and interconnections
2.7. Promotion of primary economic development
2.8. Promotion of industry, trade and service
development
Example:
1.5 Fiscal Responsibility
ISO-18091

93. Microsoft CityNext Partner Requirements
One MPN
Silver or Gold
Competency
within the first
year
1 Reference
Case today
+
1 Reference
case within
the next year
Pinpoint
Profile
Profiles of
Your
Solutions
Utilize
the current
Microsoft
Platform
Solutions
align to
Microsoft
CityNext
scenarios
Become a
Microsoft
CityNext Partner
Request
enrollment by
contacting
CNXTPTNR@
microsoft.com
&
maspaey@
microsoft.com

94. Let’s Talk
http://www.
microsoft
.com
citynext
0486312641
maspaey
@microsoft
.com

95. 13:00 Arrival and Registration
13:15 Welcome and Introduction
13:30 Understanding the Internet of Things – an Industry perspective
14:15 “Data of Things”: issues, challenges and opportunities
15:00 Break
15:30 Early adopters: deriving value from IoT
16: 15 The Internet of Your Things
17: 00 CityNext
17:30 Closing remarks and Q&A