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MBLT15: Shahar Waiser, Gett
The document discusses the evolution of the on-demand service market, focusing on the Moscow taxi industry in 2012 and the challenges faced by Gett. It highlights the company's commitment to improving service efficiency through effective marketing and supply-demand strategies, which could also be applied to various other service sectors. Gett is expanding its offerings with services like food delivery, beauty appointments, and home services to enhance customer experience and reliability.
MBLT15: Shahar Waiser, Gett
- 1. MM YYYY Strictly Confidential Newworld of on-demand services 21.05.2015 Moscow Shahar Waiser, Founder & CEO of Gett
- 2. Moscow taxi marketin 2012 2 Arrival time up to 1 hour Minimal fare ~450 ₽ (mostly only cash payments) In ride experience didn’t make up for disadvantages
- 3. GetTaxi commitment madein mar’12 3 1 hour 450 ₽ 15 min 100 ₽ And we didn’t want to compromise on quality
- 4. It didn’t goexactly how we planned 4 1 hour 450 ₽ 5-7 min 50 ₽ 15 min 100 ₽
- 5. How? We bringefficiency to the market 5 Efficient marketing Efficient supply-demand Scale to improve product Availability Pricing Quality
- 6. On-demand model willrevolutionize other service verticals 6 Food Home Beauty ~1-2 hours delivery time …many more Do you even know where to find a plumber? Would you like to appoint for tomorrow? Current state Future state ?
- 7.
- 8. What happens next? 8 Customers Service provider Predictabledemand STRONG VALUE PROPOSITION Efficiency Security Convenience Reliability Quality On-demand service
- 9.
Editor's Notes
- #2 Hello, my name is… And today I’d like to talk about new world of on-demand services
- #3 But first, let’s take a step back That’s how Moscow taxi market looked like back in 2012 when we launched our GetTaxi app here You had to wait 1 hour, even if you could plan in advance the minimum fare was too high for short rides, most people were forced to street hail those illegal drivers and to hope they would be safe And we promised to change it! (next slide)
- #4 We set some ambitious targets. Actually when we said about 15 minutes arrival time and 100 RUB minimal fare – none believed us. Indeed, we were wrong! (next slide)
- #5 It was impossible to imagine 5min arrival time for taxi in Moscow back then in 2012 Regarding minimum fare – I don’t even have to play with currencies here it’s actually reduced from 15 to 1 USD ! And people now get annoyed when driver asks to rate him! All of this happened just in couple of years. But why it was possible?
- #6 Technology efficiencies – supply optimization Efficiency of scale – ETA and reliability Perpetual ride concept brought the real price down without compromising on driver pay Feedback loop for quality improvement Instant payment methods Loyalty and customer support infra And all of this stays relevant when we think about other verticals. (next slide)
- #7 We are about to disrupt other verticals of essential products and services. By fundamentally improving: availability, pricing, quality So, what ambitious target we should set for ourselves regarding to these verticals? Are we going to surprise ourselves again? And which verticals we would like to start with? (next slide)
- #8 (Not sure we need this, just in case you’d like to go into details)
- #9 Demand is going to shift from other formats to on-demand