The document provides information about conventions used in teaser trailers, including: - Teaser trailers are shorter (40 seconds to 1 minute) and outline the film's narrative theme, main characters, sound, titles/credits, and release date. - Camera work includes a range of shots (close-ups, long shots, mediums shots) to showcase the genre within the short time frame. - The purpose is to promote and sell the film to its target audience by showing what the film is about and its release date. - Idents are typically 1-3 seconds and include still images with some movement and non-diegetic sound to represent the studio or film brand.

1. EvaluationTaskOne
By Alex Long

2. teaserTrailerconventions.
A teaser trailer is shorter than a trailer and they can last up to 40 seconds to 1 minute. Within
that time it show the audience the outline of the film. The teaser trailer will include the
narrative theme of the film, the representation of the main characters, both non-diegetic, and
diegetic sound, and titles and credits to give the title of the film, who stars in it, and when the
film is coming out.
Camera work in a teaser trailer is not very technical because of how short it is. But there will be
a range of close ups. long shots, and medium shots throughout the teaser trailer. The mise en scene
of the teaser trailer will all depend on what the genre of the film is for example if it was horror
then the colour palette would be dark colours like red, black, and grey.
The Aims and purpose:
The purpose of the teaser trailer is to tell the audience about the movie and
when it comes out in the near future for them to watch. The main aim of a
teaser trailer is to sell the company's specific film to a particular target
audience that the film is aimed upon.

3. Idents The duration of a ident in a teaser trailer is normally around
1-3 seconds long.Because they are short in teaser
trailers,they are normally animated images. However in some
cases in a teaser trailer the animated picture may have some
movement to it as well.
This image is a still image of our ident that we made using
illustrator to build up the texts and then using final cut pro
to make movement, We decided to make the ball bounce to convey
more skills when we were making the ident.
Normally idents will have some kind of connection with the
film that the company have produced. In our case our ident
does have some connection with our film. The bat and the
colour of our ident is helping market our products because it
is part of our branding identity, as the three colours black,
white and red are conveyed throughout our all three of our
products. Also the cricket bat in the ident is portrayed in
our teaser trailer and the poster for our film.

4. In some most famous film idents like 20th century fox, lionsgate,dreamworks,
and universal etc. they follow the conventions of idents because they have a
still image with some kind of movement and some non-diegetic sound.
In our Ident we have followed the conventions of
ident as we have included sound, and image, and some
kind of movement. The image on the left is the still
image for the a common ident 20th century fox. Even
though our ident is a completely different image
they are still quite similar. They both have a still
image that will move somehow in our case it's the
cricket ball and in their case they screen zooms in.
Also they are similar in the way that they both have
non diegetic music to add more effect and so that
viewers will recognize the ident. The only
difference is that our ident in our teaser trailer
is very short around 3-4 seconds long and theres is
around 24 seconds long but it can be shortened if
the ident is seen in a teaser trailer.

5. titlesandfonts
In films usually what the titles say and their font will depend upon the genre
of the film. For example if the film genre was horror then usually you
wouldn't tend to see fancy bright pink fonts for the films titles. Throughout
my planning and researching progress our group was looking at the two
horror/thriller films ‘You're Next’ and ‘the purge’, and we found that in
their teaser trailer they have both used a simple font with inverted colours
as they had white text on a black background.
Here are some examples of titles in well known horror
films, and as you can see that they have not gone overboard
as they have used simple fonts with a dark background. As
you can see in the first three titles it looks like they
have been quicly scribbled down which is a common theme for
horror films that are about the supernatual

6. These are the titles used for the film ‘You're
Next’ as you can see they have also used simple
text throughout their teaser trailer white text
with a black background. But at the end the title
is bigger and bolder which adds more effect, but
again they have kept the black background with
shards of glass and the use of a little bit of red
in the title which maybe symbolises the genre of
the film.
These are the titles from the film ‘The Purge’
they differ from the titles from ‘Your Next’
however they still have the white simple text,
But the background has more colour like red,
black, green, and blue. You can also see the
American flag in the corner in the left hand side
which reflects that the film is about America.

7. These are some examples of
our titles and fonts from
our teaser trailer
‘Vengeance’. Throughout
research and planning we
decided to go with simple
text with a black text
because of the examples we
had seen from other other
horror films. The colours
of our titles are white
and red. This is because
they reflect the genre of
horror, and also they are
the colors that we chose
for our branding identity
throughout our three
Marketing products.

8. Cameraworkshottypes
Normally the camera work and shot types in a horror film will reflect how the characters are feeling
and how powerless they are. In horror films there can be the use of high angle shots to convey the
victim being looked down upon to convey that they are vulnerable. close ups and extreme close ups are
also commonly used in a horror film to convey the emotion of the character, or to capture detail in a
particular scene. Long shots and extreme long shots can also be used in a horror film to portray the
setting of where the horror is happening. Hand held shot are also used in horror films to make the
film reality for the viewer, and make them feel as though they are there. lastly over the shoulder
shots are used in horror films as it gives the sense that the character is being followed which adds
more suspense and tension for the reader. The pictures above are screenshots from the films ‘You're
Next’ and ‘ The Purge’. Through research and planning I found that they had lots of close ups in both
films to show the emotions of the victim character. Also they both had a establishing shot to show
where the characters are in the film. They also had some wide shots to convey the action which is
taking place, along with mid-shots of the bad characters to show their power and to let the viewer
know what they look like so that they are scared when watching.

9. here is a close up in our film to
convey that the film is a horror
from the fact that there are 18
rated dvds on the table where the
character is, which conveys that
the character is watching them.
Also in this shot you can see
that the characters phone is
ringing which adds more tension
for the viewer as they do not
know who it is.
Here is another shot from our
film. This shot is a two shot,
and the viewer can see that the
victim character is trying to
hide which adds suppence. Also
they viewer is the only person
who can see the other character
behind the wall which makes them
feel worried for the victim
character.
This is a close up shot from our
film. This shot conveys the the
character has been captured as
she is in a pitch black room
with. Also the viewer can also
see the the blood on her face
which adds more tension for them
as they now that she has been
hurt.

10. This is another close up shot
from our teaser trailer . This
shot will reveal to the viewer
that the victim character is
shocked and scared because she
has been found by the other
character, and it will make the
viewer want to keep watching to
find out what has happened to
her.
This is an extreme close up shot
showing what the character is
focused on in the shot. in this
case she was watching a horror
film on the TV. This shot also
allows the viewer into the
characters space and it reveals
their characteristics and
emotions.
Overall i think that throughout
our teaser trailer we have used
a good variety of camera work
and shots as they are all in
focus and they help reveal that
the horror genre of our film.
The types of shots that we used
in the teaser trailer all
reveal that it is a horror film
because their are close ups and
extreme close ups to show
characters emotions, also their
were two shots to add tension
for the reader throughout the
teaser trailer.

11. Representationofcharacters
Characters in horror films are usually
quite stereotypical.
There is almost no horror film that does not include
the female victim. They are always portrayed as weak
and vulnerable and need protection. They are also
usually young, blonde women to help appeal to the male
audience. The character helps build the suspense for
the viewer as their behaviour puts them on edge.
Also in horror films there is always the evil
character. They can be portrayed in many forms
including killer, ghost,monster etc. If they are human
they will usually wear a mask to hide their identity.
The character has the biggest impact on the viewer as
they are make the fear and suspense .

12. At first in our research and planning we wanted our characters to include one
female victim and two evil characters. The synopsis of our film was that they
were all related and the female characters two step brothers wanted revenge
on her. We wanted our female character to have the looks of a disturbed
person, and the two step brothers would be in masks to hide their identity.
However on the day of filming we did not manage to get the masks for the two
step brother character as they did not get delivered in time. So instead on
the day of filming we decided to not show the two step brother faces which
worked well as our teaser trailer was just as scary in our end product.

13. These are images of our female victim character
Lexi. She is the main character on the film and her
personality is represented to be quite dark and she
is conveyed be quite secretive and disturbed
throughout the teaser trailer.As you can see in the
left picture she is wearing all black and looks
quite dull this was done to represent the chracters
dark personailty. the picture in the right is lexi
when she was being tortured by her two step
brothers, as the makeup that was done on the day of
filming represents this and also makes her look
vulnerable and helpless.
This images are of the evil characters
in the teaser trailer Tom and james.
Because we were unable to get the
masks on the day of filming we decided
not to convey their faces the the
viewer which adds more tension as they
have no idea who they are which
conveyed them to be more powerful.

14. institutionalconventions
A teaser trailer for a block buster film
In a teaser trailer that is for a
blockbuster film I would expect to see
some good quality. Because blockbuster
films come from rich successful companies
for example universal or 20th century
fox. As part of the audience I would
expect to see Well known music from well
know artists because they have the money
to use singers songs, also I would expect
to see a good mise en scene for example
good costumes on all characters and a
setting that feels real for the viewer.
Also all camera work and shots should be
in high quality as they will have high
standard cameras. Lastly in the titles
and credits I would expects to see the
names of well known famous actors.
For example ‘Fast And Furious 7’
would be a high end blockbuster
film which will be conveyed
throughout its teaser trailer.

15. A teaser trailer from a British
independent film
On the other hand if i was
watching a British
independent film then i would
be expecting a lot less. As
they would be have a smaller
budget to make their teaser
trailer than a blockbuster
company would. Some
independent films are very
successful but their teaser
trailer won't have such as a
high quality camera work, and
they may not use well known
music instead they may make
their own or use less famous
artists.
An example of a British
Independent film is ‘
Legend’ which was very
successful this year.

16. HorrorGenre
Generally being part of the
audience of horror films I
expect to see certain things
throughout their teaser
trailers.
setting
When watching a horror teaser
trailer I would expect that the
setting would either be at the
victim's house because for
example the murder has come to
kill her as they are usually left
alone. Or if the Horror was more
supernatural than i would expect
to see some sort of dark looking
haunted building.
Characters
In a horror i would
stereotypically assume that there
would be a young dumb blone being
the victim. The the evil
character would be masked trying
to hide their identity.
Narrative
I think when watching a horror
teaser trailer i would expect the
storyline to be either some sort of
serial killer in a mask killing
certain victims. Or on the other
hand going towards the supernatural
side of horror then i would expect
to see a family who are
experiencing supernatural things
going on in their house.
Iconography
I would expect that a horror
teaser trailer will have
some sort of masked figure
in the film as it is
visually effective and it
adds more tension for the
viewer. Also I would expect
iconic sounds throughout the
films for example heavy
breathing, gunshots, or
eerie music to add tension.
Style
I would expect to see close
ups to convey that the
teaser trailer is horror as
they convey character
emotions. Also i expect to
see low key lighting around
the setting as it adds more
tension. Lastly the pace of
the teaser trailer would be
fast pace to add more
tension as well.

17. Posterconventions
Where might you find a
poster?
Posters for blockbuster
films can be found in
cinemas, theaters,
magazines, and billboards.
What is the purpose of a
poster?
The purpose of a film poster
is to Market the film
because if people saw the
poster they would want to
watch the film.
Who is on it?
Usually on the film poster
depending on the film genre the
main characters or character
will be on the poster looking
powerful.
How it will link to genre?
The poster will link to the
genre of the film in many ways.
Firstly the colors on the
poster will help because if you
say dark colours like red, and
black then it would represent
horror. secondly The language
used on the poster will reveal
the genre for example if it
included words like Blood,
murder, or supernatural then
you would think horror.Lastly
the tagline of the film will
tell the genre of the film as
if it said something like “ you
can run but you can't hide” it
would reflect the horror genre.

18. Three main characters in
the film, in this poster
they are portrayed looking
powerful and strong as they
are the main focus of the
poster, and one of them is
holding a large weapon.
They also reveal the fact
that the film is a horror
film because they are
masked hiding their
identity. Also the fact
that they are in Animal
masks could be their unique
selling point as animals
like this are not meant to
be scary.
The dark colours used in
the poster reflect horror
as well. As the dark
background reflects night
time and the red which is
splattered on the title and
tagline of the film conveys
horror as it reflects signs
of murder and blood.
The tagline at the top of
the poster reveals that the
film is a horror film. ‘
They Will Haunt You’ the
fact that they have used
direct address in the word
‘You’ makes the reader of
the poster think that it is
talking about them. Also
‘They’ goes along with the
fact that they are masked
and the word ‘They’ does
not give any information
away for the readr.

19. In our poster we have included everything that is
needed for a successful film poster. The main focus
on our poster is one of the main characters holding
the weapon (cricket bat) which we got the idea from
with the ‘Your next’ poster, also we have kept the
idea of not conveying their identity to the audience
as you do not see their faces throughout the teaser
trailer or the Empire magazine cover which again
links to the ‘Your next’ as they are wearing masks
to hide their identity.
To help our Branding identity we have also used the
colours black, red, and white as they are used
throughout the teaser trailer and our magazine
cover, also the colours that we have used hep
reflect the genre identity of the our film as the
black background gives it a sinister touch.
Also we have included the tagline of our film at the
top of our poster like the ‘You're Next’
poster.‘Never wrong or be wronged’ again for
branding identity purposes and to reveal the genre
of our film.Again like the ‘You're next’ poster we
have also included information about the film
release date and the billing block revealing the
characters. We also included ratings from ‘Sky
Movies’, Empire, and the ‘New York Times’ to help us
draw more customers in. Because our film is a block
buster we would put our posters in cinemas and
magazines etc. so that we can easily reach our
target audience.

20. ConventionsofafilmMagazine
where might you find a film
magazine?
Film magazines can be found in
many shops, but they can also be
brought online which may be easier
for their readers.
What is the purpose of a film
magazine?
The purpose of a magazine cover is
to draw in film lovers to read
about the latest coming films and
expand their knowledge about the
filming industry.
positives for having your film in
it?
If your film was in the magazine
or the front cover then the film
would gain more popularity etc.
what types of films are in film
magazines?
The type of film magazine will
depend on what films are in it.
Usually big blockbuster films with
well known actors will fit into
Empire magazine as that is what
their magazine is about. however on
the other hand other films that are
successful would go into magazines
like Sight and Sound’ as they go
into more detail about the actors
and the production side of media.
how will the company convey the genre of
their film?
because the companies do not own the
magazine they have to leave it down to
them to create the cover, however they
will include details like the main actor
and taglines etc. Also because magazines
have different issue the genre of the film
can be put in the right issue for example
a horror film may be shown in their
halloween addition.

21. Conventions ofEmpiremagazine
Throughout our research and planning we decided to put our
film into the most famous film magazine ‘Empire’ because they
are the most likely to feature our film as they focus on more
big blockbuster films which is what we planned that out film
would be, and also the use of red will help with our branding
identity as well.Also we came up with the conclusion that
Empires target audience would be people over the age of 16
and have a big interest in films and the film industry.
All empire magazines have a tagline
at the top of the front cover which
will relate to the film that is
mentioned on the front cover.Or in
some cases it will just relate to
Empire.
Every single Empire Magazine will have the
The big, bold, red title saying ‘Empire’.
This if for their branding to make their
magazine more recognizable.However in some
cases the colour of the title will change
due to a special edition or theme etc.
Every magazine cover seems to focus on the
main character/characters of the film, they
usually are perceived to be powerful as they
me be holding some sort of weapon or wearing
their film costume etc.
Empire magazine's front cover usually
tend to be packed with information on the
side, this it to give the reader
information about what's inside and
persuade them to buy it.They usually have
actors names in big movies etc.

22. Throughout research and planning, and after looking and
analyzing a range of different empire magazines we started
to create ours. We decided that we would have the character
Lexi on the front with a still shot we had taken on the day
of filming of her in the basement after she had been beaten
up.After building up the Empire title and tagline in
photoshop we moved onto the title of our film. The pictures
above convey where we go our idea of the paintbrush style V.
Our reasoning for picking this was because we thought that
it would be quite unique as through research i have not seen
a Empire magazine like this before. Also again the colour
red helps reflect our branding identity.

23. Finalmagazinecover
This is our final Empire magazine cover. From our first draft
we have made a lot of progress.To make it refelct the EMpire
style we added in all the little details including the
pricing,information around the edges, barcode, and we changed
the tagline.
We layered in information like this to make the magazine
more appealing to the reader as they would want to find
out more about the film etc. Also all of the information
on the side of our magazine cover reflects the
conventions of an Empire magazine cover as you can see
from the previous slide.
The last change that we made from our draft cover
was the tagline at the top. originally we had Our
tag line from our teaser trailer and poster for our
branding identity ‘ Never wrong or be wronged’.
However we decided that we wouldn't have that much
control over the magazine cover Empire would so we
choose something that we thought that empire would
state at the top by looking at a range of their
magazines for example ‘The dark knight returns’
which is on the previous slide on the Empire
magazine.