The feedback received from audiences on social media sites like Facebook and YouTube, as well as from industry professionals, helped the student improve their trailer. Feedback on Facebook and YouTube noted that the genre and story were now easily recognizable. Industry professionals provided tips to better show the decision to cheat, bullying, and other key elements in the trailer to tell the story more clearly. Applying this feedback led to a much improved final trailer that better appeals to the target audience.

1. Evaluation Question Three:
Audience Feedback
How has the feedback given helped you in producing your final product?

2. Different ways in which we received
audience feedback….
• Before we had even begun making our trailer, one thing we sat down and
thought about was the ways in which we could make our trailer available
to a wider range of people in order to receive some audience feedback, as
we knew like with all products, we needed to make sure our trailer
completely appealed to the needs and demands of our target audience
• To do this we mainly focused on social websites as a way of gaining
audience feedback, due to the fact our target audience ranges from 15-25
year olds, in which social networking websites are popular with that
particular group
• We also used video sharing websites such as YouTube, also popular with
our target audience.
• As well as this, we also really wanted the views of someone who had
actual experience in the film industry, in which Film’s Cool gave us the
perfect opportunity to get some feedback from industry professionals like
Mat Wakeham and Hugh Spurghling.

3. Social Networking Sites: FaceBook
Due to the fact FaceBook would be very popular with
members of our target audience, we saw the
website as a perfect opportunity to get some much
needed feedback for our actual target audience. As
you can see the feedback received was very
positive, with 20 people ‘liking’ our trailer, as well
as various positive comments including one saying
that “I can really recognise the genre as horror”
and another “this is really good, really clever how
you have put this together, good story”. This was
very beneficial as in the feedback we had
previously received, one of the main things pointed
out was that the story of our movie was hard to
figure out from looking at the trailer. So the fact we
have now received feedback from our target
audience, telling us that the genre and story is now
easily recognisable is very relieving and highlights
the importance of using social networking sites, in
this modern era where digital media has grown
massively in importance, in order to further our
product and also to help interact with our target
audience, in order to receive feedback and tips on
how we should make a trailer/ movie that fits in
with their needs.

4. Video Sharing Websites: YouTube
Another website we knew would be popular with
our target audience was ‘YouTube’, and so we
took it upon ourselves to also upload our
trailer to YouTube, in order to see what kind
of response we would see on there. Although
we didn’t promote our trailer on YouTube as
much as we had done on FaceBook, we have
still managed to receive one like and no
dislikes so far, and with our trailer only being
up for less than a week we see this as being
very positive. We also managed to accumulate
150 views in less than 24 hours, and it has
been steadily increasing since highlighting
how well received our trailer has been with
our target audience. Video Sharing websites
like YouTube have proved to be a very
effective way in gaining publicity towards your
product (trailer), with a lot of peoples work
going viral and even going into production just
solely due to the good response it has
received on YouTube, this is why I believe
using YouTube for feedback was a excellent
decision, as it not only allows us to receive
feedback, it also makes our trailer available to
a wider range of people, therefore giving our
movie more publicity.

5. YouTube (Continued)
If you look to the left you can see the viewing stats for our
trailer taken from YouTube, what’s most intriguing
about this is that it shows that people have actually
been searching in ‘A2 media studies: the examined’
on YouTube in order to try and find our trailer, which
shows that not only our people watching it from the
link we have placed on FaceBook, but there is also a
certain few people who have perhaps head good
things about our trailer and so are searching for it on
YouTube, highlighting the positive feedback we seem
to be getting from our audience, who seem to be
mostly very happy with the plot and horror aspect of
our trailer.
Also if you look at the gender and age of our audience,
not only is it popular with our target audience of
males and females aged 15-25. It seems to also be
very popular with older females aged 45-54, as well
as some of a younger age 13-15. We have been told
by those people that this is because they feel our
theme of Success vs. Failure, and the general
concept of ‘how far would go to succeed?’ Is a
universal theme/ concept that all people can identify
and relate with, and so because of that they have
said that even though they think it’s clear that our
movie is not mainly targeted at them, they still feel
that they’re able to really relate to it and so find it
very compelling to watch.
Our trailer even has views from people living in America!

6. Industry Professionals
Being a part of ‘Film’s Cool’ has benefitted us greatly, as
we have been able to receive advice from industry
professionals, the picture on the left shows some of
the advice they gave us after seeing our trailer (this
was before we edited it and posted it on FaceBook
again). They made it very clear that although they
believed we had the recipe for a really good and
effective trailer, which they believed could even be
made into a real trailer due to our story, they still felt
that the story and themes of our movie wasn’t being
made clear in our trailer, which as a result was really
letting down our trailer as we could’ve produced
something much better. They got a piece of paper
(left) and wrote down some tips they had which they
felt would help improve our final product, these tips
included showing; ‘a decision to cheat’, ‘bullying’,
‘girl killing herself’, ‘shot of a clock’, as well as some
other tips. Hearing this advice we decided to film
some more shots with this advice in mind, which I
personally feel, and from looking at the feedback
we’ve received on FaceBook and YouTube, has
helped enhance the quality of our trailers greatly,
and has done now done exactly what they’ve told us
to do, tell the story and themes of our movie well.
For this I am very grateful towards those industry
professionals at Film’s cool who have given us some
superb feedback which has helped us greatly.

7. OVERALL…
Overall, I feel the feedback given to us has helped us greatly in
producing our trailer. With the advice of industry professionals in
mind, we have been able to construct a trailer that really fits in well
with the needs and wants of our target audience due to the fact we
have used conventions of horror movies in our trailer to excellent
use, and also told the story, themes and emotional hook of our
movie well. This was all confirmed in the audience feedback we
were given by our target audience and secondary audience on
YouTube and FaceBook, who confirmed that the story and themes
of our movie came across well, and that from the trailer they would
definitely want to watch our movie, which was very good news for
us to hear, as it confirms that we have managed to produce a
product that fits in well with our target audiences wants and needs.