Oresunddirekt is a cross-border information service for citizens and businesses in the Oresund region of Denmark and Sweden. It provides translated and personalized public service information through its website. It aims to make cross-border information easy to access and promote mobility across the border. Some challenges include keeping large amounts of content updated, gaining ownership from collaborators, and keeping costs low. Oresunddirekt addresses these by collaborating with civil servants to validate content, showing results and savings, and innovating with new services like income tax return videos. It also ensures information remains relevant to users by personalizing content and monitoring changing needs.