CraigRispinCSP
“Craig we’ve seen more
change in the last 3 years
than in the last 30.”
Technology Changes
Exponentially
People Think Linearly
We Live in Times of
Accelerating Change
Every Industry in
Every Country has
Seen Massive Change
Many of Us Still Operate
a Business Model
Invented in the 1600s
People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Age Gap
Education
Re-Engineering
Global
Mobility
Free
Agency
End of
Retirement
Emerging Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Speed & Size
Cloud
Computing
Security
Scare
Coworking &
Collaboration
Massively
Mobile
Internet of
Things
Big Data
What was Sci-Fi Just
a Few Years Ago...
Is Sci-Reality Today...
Has Another Sci-Fi Film
Inspired the Next
Inventors?
Did You Know?
Discuss with a Partner:
What Did You Find Most
Surprising in the Video?
How Much Change Have
You Seen In Your Industry
In The Last Few Years?
“If change is
happening on
the outside
faster than on
the inside -
the end is in
sight.”
-Jack Welch
As Some Opportunities Sunset...
U.S. Consumer Media
Consumption Share
Other Opportunities Emerge...
Individuals Can Now Do...
What Companies Used to Do
Companies Can Now Do...
What Countries Used to Do
Massively Mobile
"Today I run my
business from my
phone, I could
never have
imagined that a
few years ago."
~ Marc Benioff - CEO of Salesforce.com
How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers
1.5B 3G/LTE Subscribers
1.8 Billion Mobiles
Sold in 2013
97%Phones per 100 Citizens
Malaysia is extremely mobile friendly, with mobile penetration rates higher
than its famous neighbour, Indonesia, and the US.
Beating Indonesia & USA
How Many Mobile
Internet Devices
in Your House?
Smart TVs
Wearables
The Future of Mobile
is Massive!
This is Leading Many
Organisations to Have a
‘Mobile First Policy’...
The Internet of Things:
50 Billion Devices
by 2020?
MWC IoT: 50 Billion Is Only the Beginning!
What Year Does the
Number of Devices on
the Internet Exceed
Number of People?
2006
Confidential and Proprietary space150 ©2013
iBeacon was created to enable your
phone to do things when you’re
close to a specific location
like alert you when you’re in front of this Apple Store
image source: Apple
Retail foot traffic is
down
Foot traffic is down 50% in three
years from 2010 to 2013.
!
Online commerce is having a large and
permanent impact on the traditional
retail environment.
!
!
!
!
!
!
source: Wall Street Journal
E-commerce continues
to grow
Digital sales are growing at the
expense of offline sales.
!
“growth is coming from existing
online shoppers who are spending
more time and money - and in a
wider variety of categories - online”
!
!
!
!
!
source: Mashabl
V2V (M2M):
Connected Cars
V2V: Will Be Mandated
in All New Vehicles by
2017
Reaching Global Executives:
12Megatrends in B2B Marketing
sked to rate the value of various marketing
activities on a five-point scale, meetings/
conferences and research/surveys top the list.
Today B2B providers view a broad array of
sponsored programmes, such as conferences and
white papers, as a valuable means of capturing
attention and persuading decision makers.
This is not to say that traditional advertising
has lost its appeal. Instead, the conclusion is that
organisations seeking to promote their businesses
are increasingly relying on a range of channels,
including print.
user communities) and passive (print) promotional
channels.
The way forward is clearly a heavier reliance on
creating a programme of thought leadership that
takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories
of marketing activity to your organisation?
(Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles
3.76
3.85
3.61
1M E G A T R E N D O N E
A
Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-
chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are
recognised by peers, customers and industry experts as
someone who deeply understand the business they are in, the
needs of their customers, and the broader marketplace in which
they operate.”
“Thought leaders have a distinctively original idea,
a unique point of view or an insight.”
9'of'the'top'11'effective'ways'of'getting'a'
of'involve'Thought'
Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention?
Mean Rating (N~344)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
2.0
2.2
2.3
2.3
2.3
2.3
2.5
2.8
2.9
3.1
3.2
3.3
3.4
3.4
3.7
3.7
Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the
2010 program, join the
Ernst & Young Entrepreneur Of
The Year community of interest.
Monthly newsletters
Read previous issues of our
monthly Entrepreneur Of The Year
Connections newsletter.
Select a Newsletter
Exceptional – the 2011
Ernst & Young Entrepreneur Of
The Year magazine
This year’s magazine is filled with
thought provoking and inspirational
stories, including profiles of our
2010 Entrepreneur Of The Year
national winners.
Read the Exceptional magazine e-
About Entrepreneur Of The Year
Ernst & Young Entrepreneur Of The Year is the
first and only truly global award of its kind,
Entrepreneur Of The Year celebrates those who
are building and leading successful, growing
and dynamic businesses, recognising them
through regional, national and global awards
programs in more than 140 cities in 50
countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurial
spirit is alive in the corporate world. What can
your organisation do to cultivate this spirit of
innovation and retain “intrapreneurial” thinkers?
Find out more.
Do you know an outstanding
entrepreneur?
Nominate them now for the 2011 Ernst &
Young Entrepreneur Of The Year awards. Read
our nomination guide and complete our
registration of interest form, or contact your
regional Entrepreneur Of The Year program
manager.
75%
Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”
Researched Longevity Conferences, Dates,
Organiser Details, # of Delegates Using Elance
Determined There Were 50 Conferences per Year,
with an Average of 350 Delegates - 17,500 Leads
Used Fiverr to Create PowerPoint Template and
Presentation Flyer Layout
Hired On-Demand VA Service to Market and Answer
Requests to Speak
Emerging
Business Models
Warby Parker
Naturebox.com
Uber.com
You’re holding a handbook for visionaries, game changers,
and challengers striving to defy outmoded business models
and design tomorrow’s enterprises. It’s a book for the…
written by
Alexander Osterwalder & Yves Pigneur
co-created by
An amazing crowd of 470 practitioners from 45 countries
designed by
Alan Smith, The Movement
Collaboration
& Coworking
“Collaborate or perish!”
Deloitte was asked by Google Australia to
quantify the value of greater workplace
collaboration, and the number is big:
$46 billion per year – the value of faster-
growing, profitable businesses with
collaboration at their core
$9.3 billion per year – additional value if
companies make the most of opportunities
to collaborate more.
Companies that prioritise collaboration:
5X more likely to experience a
considerable increase in employment
2X as likely to be profitable
2X as likely to outgrow competitors
1/2 of Australian businesses have no
collaboration strategy
Successful Collaboration
Ultimately Can Change The Core
Strategy And Social Purpose Of
The Business Enterprise
Michael Porter, et al
But...
Transformational Collaboration
Requires A Commitment To
Build And Sustain Relationships
Over The Longer Term
Executives Must Possess
A System-level Understanding Of
Societal And Environmental
Changes That Are Transforming
The Global Economy
The Origin of the
Mastermind Group
The Peer Discussion
Group Becomes a
Marketing Group
Let Me Ask You This Q:
Who’s the Top X in the
Your Area?
What About a
Buying Group?
Coworking
Outrageous
Outsourcing
fiverr.com
EO Singapore Craig Rispin Keynote January 26, 2015
EO Singapore Craig Rispin Keynote January 26, 2015
EO Singapore Craig Rispin Keynote January 26, 2015

EO Singapore Craig Rispin Keynote January 26, 2015

  • 1.
  • 3.
    “Craig we’ve seenmore change in the last 3 years than in the last 30.”
  • 4.
  • 5.
    We Live inTimes of Accelerating Change
  • 7.
    Every Industry in EveryCountry has Seen Massive Change
  • 9.
    Many of UsStill Operate a Business Model Invented in the 1600s
  • 11.
    People Business Technology Life Sciences W ork/LifeShift Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency End of Retirement Emerging Models Outrageous Outsourcing Marketing Megatrend Innovation Imperative Speed & Size Cloud Computing Security Scare Coworking & Collaboration Massively Mobile Internet of Things Big Data
  • 12.
    What was Sci-FiJust a Few Years Ago...
  • 15.
  • 18.
    Has Another Sci-FiFilm Inspired the Next Inventors?
  • 22.
  • 24.
    Discuss with aPartner: What Did You Find Most Surprising in the Video?
  • 25.
    How Much ChangeHave You Seen In Your Industry In The Last Few Years?
  • 26.
    “If change is happeningon the outside faster than on the inside - the end is in sight.” -Jack Welch
  • 27.
  • 28.
  • 29.
  • 31.
    Individuals Can NowDo... What Companies Used to Do
  • 32.
    Companies Can NowDo... What Countries Used to Do
  • 33.
  • 38.
    "Today I runmy business from my phone, I could never have imagined that a few years ago." ~ Marc Benioff - CEO of Salesforce.com
  • 43.
    How Big isMobile Today? 7B People in the World 6.8B Mobile Subscribers 1.5B 3G/LTE Subscribers
  • 44.
  • 45.
  • 47.
    Malaysia is extremelymobile friendly, with mobile penetration rates higher than its famous neighbour, Indonesia, and the US. Beating Indonesia & USA
  • 49.
    How Many Mobile InternetDevices in Your House?
  • 50.
  • 53.
    The Future ofMobile is Massive!
  • 57.
    This is LeadingMany Organisations to Have a ‘Mobile First Policy’...
  • 60.
    The Internet ofThings: 50 Billion Devices by 2020?
  • 61.
    MWC IoT: 50Billion Is Only the Beginning!
  • 65.
    What Year Doesthe Number of Devices on the Internet Exceed Number of People?
  • 67.
  • 68.
    Confidential and Proprietaryspace150 ©2013 iBeacon was created to enable your phone to do things when you’re close to a specific location like alert you when you’re in front of this Apple Store image source: Apple
  • 69.
    Retail foot trafficis down Foot traffic is down 50% in three years from 2010 to 2013. ! Online commerce is having a large and permanent impact on the traditional retail environment. ! ! ! ! ! ! source: Wall Street Journal
  • 70.
    E-commerce continues to grow Digitalsales are growing at the expense of offline sales. ! “growth is coming from existing online shoppers who are spending more time and money - and in a wider variety of categories - online” ! ! ! ! ! source: Mashabl
  • 73.
  • 74.
    V2V: Will BeMandated in All New Vehicles by 2017
  • 77.
  • 78.
    sked to ratethe value of various marketing activities on a five-point scale, meetings/ conferences and research/surveys top the list. Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers. This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print. user communities) and passive (print) promotional channels. The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging. The shift to 360º thought leadership 1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5) Meetings/conferences Research/surveys White papers, executive summaries, articles 3.76 3.85 3.61 1M E G A T R E N D O N E A
  • 79.
    Thought Leadership Defined Theterm was first coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine, Strategy+Business “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.” “Thought leaders have a distinctively original idea, a unique point of view or an insight.”
  • 81.
    9'of'the'top'11'effective'ways'of'getting'a' of'involve'Thought' Leadership'Marketing How would yourate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) 2.0 2.2 2.3 2.3 2.3 2.3 2.5 2.8 2.9 3.1 3.2 3.3 3.4 3.4 3.7 3.7
  • 82.
    Home 2011 program2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter. Select a Newsletter Exceptional – the 2011 Ernst & Young Entrepreneur Of The Year magazine This year’s magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- About Entrepreneur Of The Year Ernst & Young Entrepreneur Of The Year is the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognising them through regional, national and global awards programs in more than 140 cities in 50 countries. Find out more at ey.com/au/eoy Igniting innovation Today, more than ever, the entrepreneurial spirit is alive in the corporate world. What can your organisation do to cultivate this spirit of innovation and retain “intrapreneurial” thinkers? Find out more. Do you know an outstanding entrepreneur? Nominate them now for the 2011 Ernst & Young Entrepreneur Of The Year awards. Read our nomination guide and complete our registration of interest form, or contact your regional Entrepreneur Of The Year program manager. 75%
  • 84.
    Case Study ofCFP Created His Thought Leader Master Message: “Will Your Money Last as Long as You Will?” Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using Elance Determined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 Leads Used Fiverr to Create PowerPoint Template and Presentation Flyer Layout Hired On-Demand VA Service to Market and Answer Requests to Speak
  • 86.
  • 87.
  • 88.
  • 90.
  • 91.
    You’re holding ahandbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the… written by Alexander Osterwalder & Yves Pigneur co-created by An amazing crowd of 470 practitioners from 45 countries designed by Alan Smith, The Movement
  • 96.
  • 98.
  • 100.
    Deloitte was askedby Google Australia to quantify the value of greater workplace collaboration, and the number is big: $46 billion per year – the value of faster- growing, profitable businesses with collaboration at their core $9.3 billion per year – additional value if companies make the most of opportunities to collaborate more.
  • 101.
    Companies that prioritisecollaboration: 5X more likely to experience a considerable increase in employment 2X as likely to be profitable 2X as likely to outgrow competitors 1/2 of Australian businesses have no collaboration strategy
  • 102.
    Successful Collaboration Ultimately CanChange The Core Strategy And Social Purpose Of The Business Enterprise Michael Porter, et al
  • 103.
  • 104.
    Transformational Collaboration Requires ACommitment To Build And Sustain Relationships Over The Longer Term
  • 105.
    Executives Must Possess ASystem-level Understanding Of Societal And Environmental Changes That Are Transforming The Global Economy
  • 106.
    The Origin ofthe Mastermind Group
  • 107.
    The Peer Discussion GroupBecomes a Marketing Group
  • 108.
    Let Me AskYou This Q: Who’s the Top X in the Your Area?
  • 109.
  • 112.
  • 122.
  • 123.