1. Marketing Lentium Contact Lenses in China 1
Entrepreneurship Global Team Project:
Marketing Lentium Contacts in China
Christian J. Rupe
Ohio Northern University

2. Marketing Lentium Contact Lenses in China 2
About China and Who Our Competition Would Be
China is listed as the largest country in the world based on population alone. Total, there
are 1,355,692,576 people that inhabit that country of China. Of this near half billion sized
population, there are around fifty-six ethnic groups and total seven different languages spoken by
the Chinese population. This is a very diverse people not compared to the “melting pot” of the
United States where there are hundreds of different races and ethnic backgrounds that populate
America. China and the United States have been strong marketing partners since the 1800’s to
present day. If an individual were to check the tags on most of their products, they would notice
that most of them have the label “Made in China” stitched on those tags. China helps
manufacture most of the products that are imported into the United States, including our own
contact lenses. Currently, China manufactures many of the contact lenses we wear today
including Acuvue.
Based on our product Lentium, Acuvue, along with many other contact lens
manufacturers, would be our main competition. Since we already know that Acuvue is a Chinese
made product, we can already assume that our contact lenses would have to be made in China
along with Acuvue and other lenses. This would be great competition for our product because we
would be pushing for Americans to buy our “Made in China” contact lenses just as much as
Acuvue would be pushing for theirs. By the time our product takes off, hopefully, we would
have our rights reserved for other outside contact lens manufacturers to start incorporating our
product in conjunction with their own.

3. Marketing Lentium Contact Lenses in China 3
Who Our Customers Would Be and Chinese Culture
Our target market would be anyone who wears contact lenses or anyone within the world
willing to test out a brand new style of contact. Our target market would not necessarily be
strictly the Chinese people considering that China is trade partners with the United States. Our
product could be exported out of China to the United States to then expand our target market
globally. This is our main goal to have a globally known contact lens that is safe, trusted, and
revolutionary. The market or customers are very similar to that of the United States in terms of
wants and needs. Chinese and Americans generally use the same products, but China releases
their products sooner than what we do in America. Culturally, we have similarities as far as
diversity, but most ethnic groups in China would not have a problem with our product, Lentium,
because it a form of eye wear. Some ethnic groups do have restrictions on technology, but our
product is not one of a technological advancement. It is more so an improvement of the already
popular contact lens that billions of the world’s population uses.
Best Way for Us to Market in China
Our product, Lentium, could be a globally popular product if it were made in China and
exported back to the US or even internationally like other contact lenses. The only change we
would have to make would be the brand name. Lentium is a Latin word that translates to “lens”.
Since it is a language outside of our own, we would either have to have our brand name
copyrighted or we would have to change it based on the Latin people. Hopefully, we would not
have problems in China and around the world with our name being that of Latin origin. The best
way of entry for marketing our product in China, is to simply travel out to China and present that
product at a convention called, The Canton Fair. Here, thousands from around the world come to
present their inventions and prototypes of products that they feel would change the world. If your

4. Marketing Lentium Contact Lenses in China 4
product is good enough, you can then be contacted by many manufacturers willing to make your
product and put it on the market as soon as possible. This is the simplest and most convenient
way to start in China’s competitive market. From there, the product can be exported to other
countries depending on its success in China. Since China’s market is highly familiar to that of
the United States, it would be fairly easy to have success with our product in the United States
depending our high success in China’s market.
Final Recommendations
Our product Lentium, would have great success in China’s market because they are
always looking for the next best thing just as much as the market in America. Because China and
the United States are trade partners we would not have any trouble distributing our product from
China back to America. China has a very diverse culture as well as the United States, so there
would be no issues in terms of presenting our product to a highly diverse number of people.
Billions of people around the world wear some form of eye wear to protect their eyes or to
improve their vision. Our product would just be an advancement on those products already worn
by the public in China. Lentium contact lenses would be a great success not only in China, but
eventually internationally.

5. Marketing Lentium Contact Lenses in China 5
Bibliography
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