ENTREPRENEURSHIP
DEVELOPMENT
Aparna Jaiswal
Assistant Professor
Department of Extension Education
College of Agriculture, Ganj-Basoda
JNKVV(Jabalpur)
The Evolution of Entrepreneurship
The term Entrepreneurship comes from the French
word ‘entreprendre’ which means “to undertake.”
Richard Cantillon was the first economist to
acknowledge the entrepreneur as a key economic factor
in his posthumous in 1755.(Cantillon,1959)
Who is an Entrepreneur???
Entrepreneur is an innovative person who
maximizes his profits by following new strategies or
venturing into new products or services.
An entrepreneur is defined as “person in effective
control of commercial undertaking; one who
undertakes a business or an enterprise”.
Entrepreneurship: A Mindset
Entrepreneurship is more than mere
creation of business:
• Seeking opportunities
• Taking risks beyond security
• Having the tenacity to push an idea into
reality
ENTREPRENEURIAL
CHARACTERISTICS
1. Risk taking 19. Reliability
2. Innovativeness 20. Self-confidence
3. Achievement motivation 21. Honesty
4. Internal locus of Control 23. Being active and energetic
5. Systematic Planner 24. Being profit-minded
6. Dynamism & Leadership 25. The Ability of Learning from mistakes
7. Optimism 26. Desire for Power
8. Ambition 27. Good personality
9. Versatility 28. Self-centeredness
10. Creativity 29. Courage
11. The ability of Manipulation 30. Imagination
12. The Ability to Communicate with people 31. Understanding
13. Initiative 33. Tolerance against uncertainity
14. Flexibility 34.. Networking
15. Intelligence 35. Satisfaction
16. Focusing on Clear Objectives 36. Information seeking
17. Being competitive 37. Being promising
18. Sensitivity to critical situations 38. Adventourous
Various Phases of EDP
Suppor
t
Sustain
ing
Stimul
ating
Entrepreneurship
Development
MOTIVATION AND
ENTREPRENEURSHIP
DEVELOPMENT
The word motivation is derived from the root
‘motive’ which means the latent power in a
person which impels him to do a work.
Physiological Needs
Safety Needs
Social Needs
Esteem Needs
Self
Actualization
Needs
Moslow’s Hierarchy of Needs
A View of Hawthorne Industry
FOUR PARTS OF HAWTHORNE
EXPERIMENTS
 Part I-Illumination Experiments (1924-27)
 Part II-Relay Assembly Test Room Study(1927-
1929)
 Part III-Mass Interviewing Programme(1928-
1930)
 Part IV-Bank Wiring Observation Room
Experiment(1932)
AGRIPRENEURSHIP
According to Bahal (2008) agripreneurship is
defined as generally sustainable, community
oriented ,directly marketed agriculture. Simply
stated, agripreneurship means entreprenureship
in the field of agriculture.
NEED FOR AGRIPRENEURSHIP DEVELOPMENT
 Increasing demand for quality food and organic
both in India as well as abroad.
 Meeting the food security demand of
malnourished section of population.
 Supportive policies of government, NGOs and
financial agencies.
 Willingness of the private sector to enter into
agribusiness at all the levels of operation.
 Changing consumer demand.
 Adequate scope for exporting agricultural
commodities in the era of globalization.
SOME FACTS ABOUT INDIAN
AGRICULTURE INDUSTRY
 India with arable land of 184 million hectares.
 India produces 90 million tonnes of milk.(highest
in the world)
 India produces 150 million tonnes of fruits and
vegetables.(second largest)
 India has 485 million livestock population.
(largest)
 India produces 6.3 million tonnes of fish(3rd
largest)
 India has 489 million poultry and produces
45,200 million eggs.
ENTREPRENEURIAL ACTIVITIES
Production
 1. Vegetable growing 8. Seed
Production
 2. Fruit growing 9. Fishery
 3. Nursery raising 10. Dairy Farming
 4. Bee-keeping 11. Mushroom
 production
 5. Calf rearing 12. Rabbit rearing
 6. Poultry farming 13. Piggery
 7. Cut flower production 14. Goat and sheep
PROCESSING
• Flour mills
• Baking products
• Paper mills
• Card board making
• Preservation & processing of fruit
&Vegetable
• Preparation of milk products
• Seed oil extraction
• Sugar cane products making
• Dal processing units
• Grinding and packing
• Rope making
AGRITOURISM AS AN
ENTRPRENEURIAL VENTURE
An Agri-Tourism is farm based business that
is open to the public. These specialized Agri-
tourism destinations generally offer things to
see, things to do, to produce , to buy and are
open to the public.
AGRI-TOURISM AND TRADITIONAL TOURISM
• Pollution and noise free sites
• Low cost of food, accommodation, recreation and travel
• Satisfy the curiosity of urban peoples about sources of
food, plants, animals, and industrial agro-raw materials
• Information about the farming, rural handicrafts,
languages, culture, tradition, dresses and lifestyle
• Family environment
• Not only see and watch agriculture farms but also they
can participate
• Create awareness about rural life
• Opportunity for education through experience of farming
SERVICES AND PRODUCTS
 Agri –accomodation
 Agri food services
 Primary agri tourism
 Direct sales
 Agri sport
 Agritainment
REFERENCES
 Cantillon ,Richard(1755).Essai sur la Du Commerce en Genral.London:
Gyles
 Chole,R.R,Kapse and Deshmukh,P.R(2012).Entrepreneurship Development
and Communication Skills,scientific publisher New Delhi
 Bahal,Ram 2008.Agripreneurship Development in India, In Dynamics of
Entrepreneurship development in Agriculture.Basics to advances. Ganga
Kaveri Publishing House.Varanasi
If you don’t build your
dream, someone else
will hire you to help
them build theirs.
—
Dhirubhai Ambani

Entrepreneurship development(Introduction and Scope)

  • 1.
    ENTREPRENEURSHIP DEVELOPMENT Aparna Jaiswal Assistant Professor Departmentof Extension Education College of Agriculture, Ganj-Basoda JNKVV(Jabalpur)
  • 2.
    The Evolution ofEntrepreneurship The term Entrepreneurship comes from the French word ‘entreprendre’ which means “to undertake.” Richard Cantillon was the first economist to acknowledge the entrepreneur as a key economic factor in his posthumous in 1755.(Cantillon,1959)
  • 3.
    Who is anEntrepreneur???
  • 4.
    Entrepreneur is aninnovative person who maximizes his profits by following new strategies or venturing into new products or services. An entrepreneur is defined as “person in effective control of commercial undertaking; one who undertakes a business or an enterprise”.
  • 5.
    Entrepreneurship: A Mindset Entrepreneurshipis more than mere creation of business: • Seeking opportunities • Taking risks beyond security • Having the tenacity to push an idea into reality
  • 6.
    ENTREPRENEURIAL CHARACTERISTICS 1. Risk taking19. Reliability 2. Innovativeness 20. Self-confidence 3. Achievement motivation 21. Honesty 4. Internal locus of Control 23. Being active and energetic 5. Systematic Planner 24. Being profit-minded 6. Dynamism & Leadership 25. The Ability of Learning from mistakes 7. Optimism 26. Desire for Power 8. Ambition 27. Good personality 9. Versatility 28. Self-centeredness 10. Creativity 29. Courage 11. The ability of Manipulation 30. Imagination 12. The Ability to Communicate with people 31. Understanding 13. Initiative 33. Tolerance against uncertainity 14. Flexibility 34.. Networking 15. Intelligence 35. Satisfaction 16. Focusing on Clear Objectives 36. Information seeking 17. Being competitive 37. Being promising 18. Sensitivity to critical situations 38. Adventourous
  • 7.
    Various Phases ofEDP Suppor t Sustain ing Stimul ating Entrepreneurship Development
  • 8.
    MOTIVATION AND ENTREPRENEURSHIP DEVELOPMENT The wordmotivation is derived from the root ‘motive’ which means the latent power in a person which impels him to do a work.
  • 9.
    Physiological Needs Safety Needs SocialNeeds Esteem Needs Self Actualization Needs Moslow’s Hierarchy of Needs
  • 10.
    A View ofHawthorne Industry
  • 11.
    FOUR PARTS OFHAWTHORNE EXPERIMENTS  Part I-Illumination Experiments (1924-27)  Part II-Relay Assembly Test Room Study(1927- 1929)  Part III-Mass Interviewing Programme(1928- 1930)  Part IV-Bank Wiring Observation Room Experiment(1932)
  • 12.
    AGRIPRENEURSHIP According to Bahal(2008) agripreneurship is defined as generally sustainable, community oriented ,directly marketed agriculture. Simply stated, agripreneurship means entreprenureship in the field of agriculture.
  • 13.
    NEED FOR AGRIPRENEURSHIPDEVELOPMENT  Increasing demand for quality food and organic both in India as well as abroad.  Meeting the food security demand of malnourished section of population.  Supportive policies of government, NGOs and financial agencies.  Willingness of the private sector to enter into agribusiness at all the levels of operation.  Changing consumer demand.  Adequate scope for exporting agricultural commodities in the era of globalization.
  • 14.
    SOME FACTS ABOUTINDIAN AGRICULTURE INDUSTRY  India with arable land of 184 million hectares.  India produces 90 million tonnes of milk.(highest in the world)  India produces 150 million tonnes of fruits and vegetables.(second largest)  India has 485 million livestock population. (largest)  India produces 6.3 million tonnes of fish(3rd largest)  India has 489 million poultry and produces 45,200 million eggs.
  • 15.
    ENTREPRENEURIAL ACTIVITIES Production  1.Vegetable growing 8. Seed Production  2. Fruit growing 9. Fishery  3. Nursery raising 10. Dairy Farming  4. Bee-keeping 11. Mushroom  production  5. Calf rearing 12. Rabbit rearing  6. Poultry farming 13. Piggery  7. Cut flower production 14. Goat and sheep
  • 16.
    PROCESSING • Flour mills •Baking products • Paper mills • Card board making • Preservation & processing of fruit &Vegetable • Preparation of milk products
  • 17.
    • Seed oilextraction • Sugar cane products making • Dal processing units • Grinding and packing • Rope making
  • 18.
    AGRITOURISM AS AN ENTRPRENEURIALVENTURE An Agri-Tourism is farm based business that is open to the public. These specialized Agri- tourism destinations generally offer things to see, things to do, to produce , to buy and are open to the public.
  • 19.
    AGRI-TOURISM AND TRADITIONALTOURISM • Pollution and noise free sites • Low cost of food, accommodation, recreation and travel • Satisfy the curiosity of urban peoples about sources of food, plants, animals, and industrial agro-raw materials • Information about the farming, rural handicrafts, languages, culture, tradition, dresses and lifestyle • Family environment • Not only see and watch agriculture farms but also they can participate • Create awareness about rural life • Opportunity for education through experience of farming
  • 20.
    SERVICES AND PRODUCTS Agri –accomodation  Agri food services  Primary agri tourism  Direct sales  Agri sport  Agritainment
  • 24.
    REFERENCES  Cantillon ,Richard(1755).Essaisur la Du Commerce en Genral.London: Gyles  Chole,R.R,Kapse and Deshmukh,P.R(2012).Entrepreneurship Development and Communication Skills,scientific publisher New Delhi  Bahal,Ram 2008.Agripreneurship Development in India, In Dynamics of Entrepreneurship development in Agriculture.Basics to advances. Ganga Kaveri Publishing House.Varanasi
  • 25.
    If you don’tbuild your dream, someone else will hire you to help them build theirs. — Dhirubhai Ambani