The document discusses the purpose of visual texts from both the advertiser's and reader's perspectives, emphasizing the importance of attracting, promoting, and convincing audiences. It highlights the impact of word choice, presentation elements, and images on reader perception and effectiveness. The overall effectiveness of a visual is assessed in terms of its ability to engage and inform the target audience.

1. Visual Texts
Common Questions

2. Purposefrom advertiser’s point of view
1. Attract
2. Promote
3. Convince
4. Persuade
5. Educate

5. Messagefrom reader’s point of view
1.Buy
2.Participate
3.Register
4.Be aware

8. AudienceBe specific with target group

11. Words
Choice of words
and their effect
on readers1

12. Words
Choice of words
and their effect
on readers
Why these
words were
used?
1
2

13. Words
Choice of words
and their effect
on readers
Why these
words were
used?
How effective
are they on
readers?
1
2
3

15. ATHOME,CHILD
ACCIDENTSDON’TJUST
HAPPENTOACHILD.

16. ATHOME,CHILD
ACCIDENTSDON’TJUST
HAPPENTOACHILD.
AMISTAKEMAYLEADTO
IRREVERSIBLEDAMAGE.
SAFETYFIRST.

17. Presentation
Choice of word presentation
Size Font Italics
Capital
Letters
Use of
exclamation
marks (!),
quotation
signs
(‘_____’)

18. Die
SIZE

19. Die
SIZE

20. Die
FONT

21. Die
FONT

22. Die
ITALICS

23. Die
ITALICS

24. Die
CAPITAL LETTERS

25. DIE
CAPITAL LETTERS

26. Die
! & ‘___’

27. Die!
! & ‘___’

28. ‘Die’
! & ‘___’

29. What are their impact and
effectiveness on readers?

30. Image
Why the
image(s) were
used?
How relevant
are the image(s)
to the message?
How effective
are they on
readers?
What and how
does the images
make you feel?

33. Overall
Effectiveness of whole visual
Will the information and/or image
attract readers?
Why?