Global headquarters in Bedford, MA USARegional headquarters in Europe (UK) and Asia (Japan)Industry pioneer, originally as Hammer Technologies, founded 1992Strong balance sheet; no debtCompany OverviewEmpirix leads the market in service quality assurance solutions for new IP communications
Discover and remedy customer and agent impacting issues before deploymentSave Costs: less expensive and easier to address problems prior to go-liveMitigate the risk of network failureReduce time to deploymentProactively identify customer and agent impacting events in productionBe confident about quality of experienceAvoid outagesMinimize the impact of outages and slowdownsGain measurable returnsImproved customer and agent satisfaction Reduce customer churnShorten time to profitable business operationsReduced toll charges and infrastructure costsIncreased service level complianceCustomer Value Proposition
Addressing Contact Center GoalsCost reduction
Customer quality experienceCRMCTICTIIVRIVRIVRPBXPBXPBXPBXCarrierCarrierCarrierCarrierCarrierCustomer ExperiencePre-routing
Fast busy
Ring NA
Dropped calls
Excessive silence
Wrong/slow response
Host query
Config issues
Routing
No data
Wrong data
Slow data
Slow screen pop
Agent desktop performanceEnsuring the End-to-End Customer ExperienceIVR PerformanceCTI/Routing PerformanceEnd to End Performance and Voice Quality
Getting it Right the First TimeBest PracticeTest MethodologyFocus on true customer and agent experience performance testing
Test end-to-end: carrier, PBX, IVR, CTI, CRM, Call Manager, and agent endpoints
Test through the layers: a phased approachPhase 1 – Test the infrastructure2 – Test voice self-service3 – Test CTI routing4 – Validate desktop screen-popBest Practice for Testing Contact Center Deployments Validate the Contact Center deployment from the customer perspective through the layers of infrastructure and application
Isolate performance issues at the tested layer and avoid the “needle in a haystack” approach to troubleshooting problems
Ensure that the invested technology delivers the expected customer experience to their customersPhase 1Testing the InfrastructureBenefitsConfidence in foundational elements working properly
Happy customers
Their calls get through with high voice qualityInfrastructureTesting ScenariosCarrier/switch capacity
Load balancing
Voice quality (VQ)
Data impact on VQTesting MeasurementsCalls per minute
Calls connected, busy, ring and no answer
Two-way audio
PESQ VQ scoring
Jitter, dropped/duplicate packets, etc.VulnerabilityOver load
Security and attacksCarrier Capacity, Infrastructure Capacity, QoS, Data Security Voice GatewayVoice SwitchHammer TechnologyVoice QualityVQ AgentDataIP PhonesIP NetworkCarrierAttacksDataEdge TechnologyAttacks
InfrastructureVoice Self-ServiceTesting ScenariosIVR busy hour/cay
Speech recognition accuracy
IVR failover

Empirix scrolling presentation for neccf event 052110

  • 1.
    Global headquarters inBedford, MA USARegional headquarters in Europe (UK) and Asia (Japan)Industry pioneer, originally as Hammer Technologies, founded 1992Strong balance sheet; no debtCompany OverviewEmpirix leads the market in service quality assurance solutions for new IP communications
  • 2.
    Discover and remedycustomer and agent impacting issues before deploymentSave Costs: less expensive and easier to address problems prior to go-liveMitigate the risk of network failureReduce time to deploymentProactively identify customer and agent impacting events in productionBe confident about quality of experienceAvoid outagesMinimize the impact of outages and slowdownsGain measurable returnsImproved customer and agent satisfaction Reduce customer churnShorten time to profitable business operationsReduced toll charges and infrastructure costsIncreased service level complianceCustomer Value Proposition
  • 3.
    Addressing Contact CenterGoalsCost reduction
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  • 5.
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  • 7.
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    Agent desktop performanceEnsuringthe End-to-End Customer ExperienceIVR PerformanceCTI/Routing PerformanceEnd to End Performance and Voice Quality
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    Getting it Rightthe First TimeBest PracticeTest MethodologyFocus on true customer and agent experience performance testing
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    Test end-to-end: carrier,PBX, IVR, CTI, CRM, Call Manager, and agent endpoints
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    Test through thelayers: a phased approachPhase 1 – Test the infrastructure2 – Test voice self-service3 – Test CTI routing4 – Validate desktop screen-popBest Practice for Testing Contact Center Deployments Validate the Contact Center deployment from the customer perspective through the layers of infrastructure and application
  • 21.
    Isolate performance issuesat the tested layer and avoid the “needle in a haystack” approach to troubleshooting problems
  • 22.
    Ensure that theinvested technology delivers the expected customer experience to their customersPhase 1Testing the InfrastructureBenefitsConfidence in foundational elements working properly
  • 23.
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    Their calls getthrough with high voice qualityInfrastructureTesting ScenariosCarrier/switch capacity
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    Data impact onVQTesting MeasurementsCalls per minute
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    Calls connected, busy,ring and no answer
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    Jitter, dropped/duplicate packets,etc.VulnerabilityOver load
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    Security and attacksCarrierCapacity, Infrastructure Capacity, QoS, Data Security Voice GatewayVoice SwitchHammer TechnologyVoice QualityVQ AgentDataIP PhonesIP NetworkCarrierAttacksDataEdge TechnologyAttacks
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    Hosted IVR platformTestingMeasurementsPrompt recognition
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    Prompt/database response timeCarrierCapacity, Infrastructure Capacity, QoS, Data Security Licensing, App Server Load, Backend Host AvailabilityVoice GatewayVoice SwitchVoice PortalHammer TechnologyVoice QualityVQ AgentDataVXML IVR ApplicationsSpeech RecognitionBackend HostText-to-SpeechIP PhonesIP NetworkCarrierBenefitsConfidence in not having to involve an agent
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    Happy customers –satisfaction without having to speak with an agent
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    Happy management –no agent involvement; reduce costsIVR Application TestingAttacksDataEdge TechnologyAttacksPhase 2Testing Voice Self-Service
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    Phase 3Testing CTIRoutingTesting ScenariosIVR-to-CTI integration
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    Hosted CTI platformTestingMeasurementsCalls answered by virtual agents
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    CTI key/value comparisonto CEDVoice Self-ServiceCTI RoutingInfrastructureCall Transfer, CTI Attached Data Proper RoutingCarrier Capacity, Infrastructure Capacity, QoS, Data Security Licensing, App Server Load, Backend Host AvailabilityVoice PortalVoice GatewayVoice SwitchRouting InfrastructureHammer TechnologyVoice QualityVQ AgentDataVXML IVR ApplicationsSpeech RecognitionBackend HostText-to-SpeechIP PhonesIP NetworkCarrierCTI AdapterIVR Application TestingAttacksBenefitsConfidence in routing infrastructure
  • 48.
    Positive customer experiencewith reduced costsDataCTI TestingCTI VASEdge TechnologyAttacks
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    Phase 4Desktop Screen-popValidationCRM DesktopVoice Self-ServiceCTI RoutingInfrastructureTesting ScenariosCRM-to-CTI integration
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    CTI call controlTestingMeasurementsTime to screen pop
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    Comparison to CEDCallTransfer, CTI Attached Data Proper RoutingScreen Pop Performance, CTI Adapter Capacity, CRM Call ControlCarrier Capacity, Infrastructure Capacity, QoS, Data Security Licensing, App Server Load, Backend Host AvailabilityVoice PortalVoice GatewayVoice SwitchRouting InfrastructureHammer TechnologyVoice QualityVQ AgentDataVXML IVR ApplicationsSpeech RecognitionBackend HostText-to-SpeechIP PhonesIP NetworkCarrierCRM Application ServerCTI AdapterBack Office HostIVR Application TestingAttacksBenefitsConfidence in completesystem working properly
  • 54.
    Positive customer experiencewith reduced costsDataCTI TestingCTI VASCRM Virtual AgentEdge TechnologyAttacksCTI Testing
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    Call Answer andResponse TechnologyCRM DesktopVoice Self-ServiceCTI RoutingInfrastructureCall Transfer, CTI Attached Data Proper RoutingScreen Pop Performance, CTI Adapter Capacity, CRM Call ControlCarrier Capacity, Infrastructure Capacity, QoS, Data Security Licensing, App Server Load, Backend Host AvailabilityCall Generation TechnologyVoice PortalVoice GatewayVoice SwitchRouting InfrastructureHammer TechnologyVoice QualityVQ AgentDataVXML IVR ApplicationsSpeech RecognitionBackend HostText-to-SpeechIP PhonesIP NetworkCarrierCRM Application ServerCTI AdapterBack Office HostIVR Application TestingAttacksDataCTI TestingCTI VASCRM Virtual AgentMulti-Modal and Vulnerability TechnologyEdge TechnologyAttacksCTI TestingGetting it Right the First TimeTest Through the Layers
  • 56.
    Overall BenefitsImprove containmentand triage of issuesPrevention of customer experience failuresAutomate repeatable and objectiveValidates IVR performance, speech recognition, routing strategies, CTI dataRemoves human perception and delay in recognitionHolistic visibilityTrack application performance in real-timeVisual correlation of key events/metricsCapacity planningCustomizable alerts, reports, and viewsEnable organization of information by any attribute preferred: Application, Line of Business, Geography, Technology, etc.Restrict data access (views) as necessary on a per user/group basisEvent-based alerting, action plans and escalationConfidence that the network works as it should
  • 57.
    We Deliver ConfidenceEarlyvalidation and ongoing assurance up through ‘Day 2’Maximize communication technology investment get it right the first timeMaximize business value confidence that “it works”Great customer and agent experienceretain and grow revenueEffective communications operations quality from end to endQuality is a positive customer experience, end to end.Is End-to-End Quality Assurance important to you?
  • 58.
    As Contact CentersEvolve to Multi-modal CapabilityEvolve to IP network infrastructureAdd multiple channelsUnify all communicationsEvolution of your contact center should only improve your customers and agents’ experienceAre you evolving your communication network to a converged IP/UC infrastructure?It’s all about your customer’s communications experience
  • 59.
    Virtual AgentCRMWeb ServerEndto End Testing/MonitoringCRMApp ServerDatabaseCTIDriverVirtual Agent PoolVirtual AgentRoutingDatabaseCTIAutomated AgentIIVRPSTNGatewayACD/PBXAttached Data and MeasurementsSync Server
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    Managed Services DeliveryMethod to Meet Customer Requirements PSTN/IPService Delivery MethodologyContact CenterFullyHostedOn Premise DeliverySecurity policies
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    Unavailable test dataContactCenterContact CenterPSTN/IPMixedUnlimitedcapacity
  • 62.
    Brazilian service providerfined $750K in Jan 2009 for failing to comply with Government standards for contact center customer service Severe problems following a website and call center upgrade cost clothing retailer JCrew $3M in addition to lost sales and dissatisfied customers- Sept 2008US Telco delays rollout of new CC technology due to application and system errors. Lost ~ $800Kin troubleshooting and opportunity cost- May 2008 Contact Center Issues Directly Impact Bottom LineIn a production environment when self-service isn’t working properly... the cost jumps from $0.50 to $7.00 per transaction**Yankee Group
  • 63.
    Why Voice Qualityis ImportantVoice quality is vital because it is what we expectOne of the most important criteria for VoIP systems is that the voice quality be at least as good as that provided by the traditional switched telephone network. Phones are the lifeblood of organizations so they cannot afford to deploy or maintain systems with: Garbled or underwater soundsDropped callsOne way audioLong connect timesWhen customers call, voice quality can improve or ruin the relationshipPoor voice quality should never become an issue in CSAT scores or AHTs
  • 64.
    Customers are encounteringproblems and poor performanceHanging upFrustration with menus and systemLots of tools targeted at individual systems and applicationsYou can’t get a good indication of user experience from all the toolsSystem failures are detected after customer complaintsConference calls are needed among system experts to diagnose and repair problemsPerformance history is lostDo Your Customers Have These Problems?
  • 65.
    Contact Center ProductsOverviewHammer Test SystemAutomated Contact Center Application TestingThe unsurpassed industry standard solution for testing contact center applications. This system verifies operational performance under real-world call traffic conditions prior to the deployment of any new or upgraded application. Proactive Monitoring of Contact Center ApplicationsThese on-going contact center monitoring solutions emulate the experiences of customers and agents to help ensure the consistency and performance of voice applications and systems.Now with the Voice Quality Assurance SolutionOneSight for Contact Centers™Custom End-to-End Testing SolutionDesigned for any size contact center environment, this solution delivers unlimited TDM and IP call capacity, uniquely measuring the quality of experience between customers and agents - resulting in the highest quality testing of the entire infrastructure. Empirix Testing as a Service™Leverage our ExpertiseDelivered by Empirix experts using our hosted Hammer equipment, our managed services offerings cover the entire deployment lifecycle from benchmarking and base lining, through pre-deployment testing, to on-going post deployment monitoring. Managed Services
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    Automated solution fortesting contact center applications Thorough approach to acceptance, regression and load testing The Hammer Test System is a total hardware and software solution consisting of:Hammer CallMaster for test development, debug, scheduling and reportingHammer G5 or FX for call generation to test VoIP and TDM systemsGraphical tool for scripting and scheduling; rich set of reportsDynamic prompt and speech recognition testing for testing vendor independent speech applicationsTesting for measuring and characterizing voice quality over VoIP devices and networks Hammer Test System
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    Reduction of projectcycle times per application deploymentTest automation is faster than manual testingIncreased efficiency of full time employees per testing cycleTest automation can do the work of many manual testersManual testers therefore focus only on failed automation tests (<10%), not all tests (100%)Increased test coverageAutomation increases the breadth and depth of testing, because of its efficiencyAutomation is the only way to effectively conduct scalability testingHigher quality applications deployed to production environmentFewer production outagesDecreased cost of support Business Benefits of Hammer Test System
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    Assure the qualityof the customer transaction: identify when problems occur before the customer and agent complainDetect problems early: determine where the problems are in the contact center and what you can do to fix themIdentify trends: performance management reports provide a view into what is impacting the performance of your contact centerWhat OneSight Does For You?
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    Tailored to YOURBusinessReal Time Views of Your Contact Center
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    OneSight Voice QualityAssurance (VQA) SolutionVQA Solution ComponentsThe OneSight Voice Quality probe is a software solution based on Empirix Hammer G5™ technology. When installed on a server or workstation, the voice quality probe registers as a phone extension within your IP-PBX and places monitoring calls to other voice quality Probes or the OneSight Voice Engine. (VQ) Probe Default VQ Dashboards and Reports Pre-built default dashboards and reports that focus on voice quality, including Successful/Failed VQ calls, Lowest MOS score; VQ Metric Trends.VQ Prompts are recorded using built-in audio diagnostics. A recording of the VQ Prompt clip for the latest monitored call is attached to each VQ transaction monitored. “Originate” and “Answer” VQ monitoring clips are separately recorded.VQ Recording SIP, Cisco SCCP, Avaya H323, Nortel UNISTim and narrow band Codecs(G711, G723, G729)Protocol SupportThe VQ Probe has a separate installer from OneSight. The VQ Probes can be installed anywhere inside the customer’s voice network.Separate Installer
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    How Does theOneSight VQA Solution Work?VQ calls are placed between VQ Probes or an OSVE to a VQ Probe
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    VQ Probes areplaced at user/agent locations; i.e. “where the phones are”
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    Actual calls areplaced in order to completely replicate the customer or employee experience
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    “Pre-canned” scripts (waitfor/ place a call) are available in VQ Probe
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    More sophisticated callrouting scripts such as IVR navigation requires an OSVE
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    OneSight schedules theVQ monitoring calls
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    VQ Probes canbe configured to originate, answer or both for VQ calls
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    All VQ Promptclips are recorded using built-in audio diagnostics
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    Listen to theactual call for further investigation on VQ issuesVQA and Network Metric LinkageCorrelate VQA reference-based VQ scores to other activity on the NetworkNetwork Metrics linked with VQ (PESQ/MOS-LQ) Scores:Jitter
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    Dropped, lost andduplicated packets
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    Recorded audio clipEasilypinpoint where the VQ problem is located
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    Nothing is moreeffective at identifying whether voice quality is acceptable than listening to the monitoring call Audio DiagnosticsVQ prompts may be recorded using built-in audio diagnostics
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    Recorded VQ promptclip of the latest monitored call is attached to each VQ transaction
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    Originate and answerVQ prompts are separately recorded
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    Easy one clickaccess to recorded VQ Prompt
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    Reference audio clipis provided to for comparisonsBy recording the VQ prompt, administrators can easily listen and verify voice quality issues of the actual placed call by clicking on an icon on the OneSight monitor status display
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    OneSight VQA BenefitsWhichmeans the customer can …OneSight® Voice Quality AssuranceProactively determine when they have a voice quality issue and diagnose the problem before users complainPlaces active monitoring calls to measure voice qualityAccurately compare a received voice clip with a known reference, a method much more accurate than measuring IP packet impairmentsProbes reports the PESQ method of determining voice qualityLook at lost packets, packet jitter, and packet delay, to identify what is causing poor voice quality and narrow the list of possible sourcesReports packet information as well as MOS scoresQuickly see the voice quality across the enterprise and customize reports to meet their unique requirementsVoice quality dashboards and reportsIdentify infrastructure components that have an impact on voice quality and identify which ones are not performing correctlyIntellisearch
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    Empirix Testing asa Service™ - ETaaSEmpirix Testing as a Service™ - ETaaSa quality assurance solution for business-critical contact centers that have recently installed new platforms or are upgrading to new technologyThis flexible and customizable offering enables contact centers to:Accelerate deployment time of their contact center investment
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    Assure an outstandingquality experience for their callers
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    Prove that theirinfrastructure will perform under load from end-to-endETaaSworks within OPEX budgets to combine the power of Empirix testing products with the expertise of our consultative services to ensure the ROI of a Contact Center investment
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    Benefits to OurCustomersWhich means the customer can …Empirix Testing as a Service™Measures quality of experience between customers and agents…be assured that the results of testing are describing how their contact center infrastructure is working from the customer and agent point of view quantitatively…be assured that their contact center will function properly at full call capacity because the entire infrastructure will be exercisedProvides unlimited TDMand IP call capacityProvides customized testing solutions for any size contact center environment…be assured that their unique business needs aremet, and that they can realize the full ROI from their infrastructure…be assured that the test solution, the plan, the execution of the test and the preparation of the results are being completed by a company with experience testing contact centers for many industriesLeverages nearly a decade of contact center testing experience Provides a cost model focused on OPEX versus CAPEX…be assured that the testing will fit into their operational budget as capital expenses are being slashed
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    Business DifferentiatorsHow IsThis Solution Different from Other Vendor and Empirix Solutions?Flexible deployment modelTechnology DifferentiatorsOn premise and/or remote call generation to completely saturate a contact center infrastructure
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    Two-way voice qualityto focus on the call between the agent and the customer
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    Interoperability of newIP technologies and VoIP protocols
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    Additional media types(video, IP fax, etc)Hosted application testing for IP and TDM environmentsHammer On-Call helps ensure that voice applications and infrastructure will scale to meet performance goals and customer experience Focuses on testing the self-service technologies of a contact center: Service providers network, telephony systems, through backend systems down to the agent desktopProvides precise performance measurements including:Variation in IVR/database response timesVariation in calls time-to-connectPrompt errors or poor prompt qualitySpeech recognition errors and response timesBusy signals or dropped callsHammer On-Call™ Hosted Testing Solutions
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    Proactive hosted customerexperience management solutionMonitors the end-to-end performance of your voice applications and infrastructure from the caller’s perspective – from the PSTN, through the IVR, and out to an agentMeasures carrier performance, host and database response times, prompt correctness, dynamic data accuracy, call quality, call routing, queue times, screen pop accuracy and timelinessRegular periodic callsAlerts when threshold is metPerformance metrics from each monitoring call posted to web siteIncluding audio recordings of failures Quickly diagnose and fix urgent problemsAutomatically generate summary management reports and detailed technical reports Compare performance benchmarks and issues Help identify opportunities to continuously improve performanceVoice Watch® Monitoring Service
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    Reports Turn DataInto Information
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    Hammer Fleet OverviewNextGeneration Testing at the EdgeA sophisticated and advanced next generation multiservice test system that emulates realistic behavior of users, devices in secure and unsecure network topologies, and predicts user experience within these realistic scenariosHammer Edge™The industry’s First SIP Trunking Service Turn-up Test ToolEasy-to-use, portable test tool that cost effectively verifies media quality, provisioned capacity and Quality-of-Service (QoS) metrics for establishing Service Level Agreement (SLA) with enterprise customersAutomated Functional and Performance Testing for IPand TDM Communications ProductsFlexible, scalable, and comprehensive solution to verify core IP and TDM network devices, applications and servicesHammerG5™ and FX-TDMHammerSIP TT™Flexible IP Network Device Emulation Advanced VoIP and IMS device emulation delivers significant test cost savings and scenario flexibility over using real devicesHammerDEX™Troubleshooting, Debug and Analysis for VoIP/IMS NetworksIntuitive VoIP protocol, media analysis and diagnostics test tool designed to minimize debug time as well as identify and solve problems fasterHammer Call Analyzer™
  • 103.
    We Deliver ConfidenceHammerTest Engine™ worldwide standard, 30+ patents issued/filed
  • 104.
    VoIP & IMSleader voice, video, mobile, web, fax, IM, presence, UC
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    Products fieldproven forquality, scale, and performance
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    Simply easy towork with“Unrivaled Innovation in End-to-End Testing of IP Communications”Obsessive about understanding & meeting customer needs
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    Proven track recordof customer success
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    Thousands of customersworldwide“Unmatched Expertise Applied”“Unabashed Customer Intimacy”

Editor's Notes

  • #11 Containment &amp; Triage – Reduce containment time and let them be more efficient in triagingAutomate (Repeatable &amp; Quantitative) – Automating test calls and monitoring the customer experience lets Fran’s group Removes Human Perception &amp; Delay in Recognition – Holistic Visibility – trends in performance
  • #17 By definition, a circuit switched call opens an exclusive bidirectionallink between the two parties for the duration of the call and the quality is largelydeterministic. This is our benchmark and is known as ‘toll quality.’ Conversely, with a VoIP call, voiceinformation is split up into ‘packets’ that are intermixed with other data packets on the sameconnection. This enables a much more efficient utilization of resources but is potentially verydetrimental to the voice quality. For example, congestion of the IP network can cause packet loss, callrefusals and long call latency.
  • #19 **Note for Hammer at Your Service: We are the only vendor who can provide both hosted and onsite testing as part of the solution. Other competitors can do one or the other but not both. This capability is what allows us to test all types of unique and highly complex environments.
  • #30 Read a few benefits This solution differs from other solutions&lt;next slide&gt;
  • #31 In two ways: On the business side, Empirix Testing as a Service™ is based on a flexible expense and flexible deployment models. On the technology side, Empirix Testing as a Service™ addresses additional test scenarios because Empirix can deploy our award-winning Hammer Test Systems™ and Hammer G5™ call generators to the customer premises. As a result, Empirix Testing as a Service™ solutions can completely saturate a contact center infrastructure, measure 2-way voice quality, test interoperability of new IP technologies and transmit non-voice media (video, IP fax etc).These business and technology differentiators are key in successful execution. Let’s look at two other examples of where Empirix Testing as a Service helped customers achieve their goals: one from the retail industry and the second from the utility industry &gt;next slide&gt;
  • #36 Great Technology – “unrivaled production innovation”Best breadth products and services in its space; known for depth and flexibilityHammer Test Engine™ - worldwide de-facto standard, 30+ patents issued/filedEmpirix / Hammer products are known for quality, reliability, and performanceGreat People – “unmatched expertise applied”Deep technical expertise: this is all we know, longer than anyone else (since 1992)Industry-leading professional services team: from test engineering to custom development to project managementWe’re simply easy to work with; we stay agile &amp; flexible to better serve our customersGreat Culture – “unabashed customer intimacy”We’re obsessive about understanding and meeting customer needsConsultative approach: we listen, then propose tailored solutions to real problems (“we get paid to solve problems, not to sell products”)Proven track record of making our customers successful* Agilent, Tektronix, IQ Services, Spirent, Ixia, roll-your-own-initiatives