1. Empathy map August 2013
Graduate
High job expectation
Want to be hired inmediatly Find a good job is stressing
Companies want people with experience
Confused
Not prepared for the real world
Frustated if they don`t find a job
quickly
Suscirbe to job websites
Look for a job at the news paper
Ask to friends for a job
Andrea Burgueño

2. Andrea Burgueño
STAKEHOLDER NEED INSIGHT
Creative and social designer
Business passionate
Comprensive
Multi-task person
Luis needs a best way to exposure
Luis needs a better way to search
a designer job
Luis needs
Luis needs a website to show his skills
Luis needs
Problem Statement