Language is Infrastructure for InteractConf London 2014

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LANGUAGE IS
INFRASTRUCTURE
Thoughts on the material of IA practice (updated)
PRESENTED BY
Andrew Hinton | @inkblurt | ...

HI. I’M ANDREW.
AND I’M OBSESSED WITH CONTEXT.
2
contextbook.com
(Due December 2014)
#shamelessplug
Hi I’m Andrew an...

3
“Make it easier to use the shopping cart.”
Here’s a hypothetical example most of us can relate to.
Let’s say you’re d...

OK, BUT ... WHAT IS “CART”?
4
For starters -- what is the “cart”?
It’s the kind of question that would seem to invite e...

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WILL THE REAL CART PLEASE STAND UP?
5
Cart isn’t just one thing ... sure, there’s an icon in the top right of the websit...

6
What parts of “cart” do you mean?
=
Business rules
Software services
Interfaces
Serial processes
User behaviors
...

7
Physical Object
Virtual Object
Design is
obsessed
with
tangible
objects...
Design is obsessed with the tangible....

8
“That’s just semantics...”
A phrase I hear a lot is “that’s just semantics.”
>> And that, right there, crystallizes t...

9
Like this fish and its relationship with water, we are so immersed in language -- it is such a native medium for
human...

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Language is a real medium for making.
10
Today, my talk really has just one message I hope you take away: language is a ...

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ORGANIZATIONS
Let’s start by looking at how semantics function as part of the environment of organizations.

LANGUAGE MAKES MAPS THAT ARE TERRITORIES
ENVIRONMENTS WE INHABIT TOGETHER
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Organizational diagram of the New York and...

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REQUIREMENTS & STORIES ARE MOLDS FOR MAKING
When we create requirements or user stories, we’re putting a lot of weigh...

HOW WE TALK ABOUT THE WORLD
FINDS ITS WAY INTO OUR SYSTEMS & ENVIRONMENTS
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“These different terms have
slightly diff...

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CULTURE IS A CRITICAL BUSINESS CONCERN
AND OUR INTERFACE WITH IT IS LANGUAGE
from The First 90 Days, Michael D. Watk...

ORGANIZATIONS HAVE STORIES
THAT DRIVE THE CONVERSATION ABOUT WHAT IS MADE
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Underlying Story
Interface
Organizations...

INFORMATION THAT REQUIRES ARCHITECTURE
VERTICALLY & HORIZONTALLY
17
Language plays a critical role both vertically and ...

18
ENVIRONMENT
So language has a real, tangible effect on the work we do, and the organizations for whom we do it.
How ...

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Language is
physical.
Language is physical. We make it and consume it with our bodies. When we speak, we’re using a ...

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There’s mounting evidence that language has been with our species long enough to be a factor in natural selection — pa...

LANGUAGE IS ENVIRONMENT
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Language is “a form of mind-transforming
cognitive scaffolding...”
... “Simple labeling add...

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A name is like
a TARDIS.
Small on
the outside;
huge on the
inside.
Labels are like Tardises. Innocuously small a...

23
“The list is the origin of culture.”
- Umberto Eco
And when we put labels into structures, such as lists, we create ...

24
“Taxonomies provide the lenses by
which we perceive and talk about
the world we live in.”
- Patrick Lambe, Organisi...

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The perceived functional properties of objects, places
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AFFORDANCEand events in relation to an individual perceiver.
...

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Semantic
Function
Physical
Affordance
This distinction between semantic function and physical affordance is not me...

27
Semantic
Function
Physical
Affordance
Gibson talks about how a mailbox affords mailing a letter to another place. ...

28
PLACEMAKING
&
SENSEMAKING
A couple of important dynamics that we depend upon language for every day are placemaking...

29
When you see a city scene like this, you see placemaking happening everywhere, through the signs and labels on
buildi...

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WHAT ONCE WAS SPACE
IS NOW A PLACE
wikimedia.org
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All it takes for humans to make something into a place is to say s...

31
“A one-star increase in
Yelp rating leads to a 5-9
percent increase in
revenue.”
- Michael Luca, Harvard Business ...

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LABELS AND CONNECTIONS
CREATE PLACES
Poetry room photo http://www.flickr.com/photos/weanders/3675931616/
In bit-bas...

WHAT PLACES ARE INSTANTIATED HERE?
THE LABELS, CONNECTIONS, AND RULES ARE MUDDLED
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So when the labels don’t make sens...

THE “CLOUD”
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I’ve become less and less enamored with the language we use for “the cloud.”
A cloud is pretty from the ...

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CHANNELS STITCHED TOGETHER WITH LANGUAGE
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My Recipe Box
- Desktop +
Mobile
Aisle
Wayfinding +
Mobile
Labeling
A...

INFORMATION ENVIRONMENTS
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Consider the whole ecosystem of information environments that make up a retail customer expe...

37
SYSTEMS
Language is both our interface with complex systems, and our material for making them.

THE STARING GAME
A SEMANTIC FRAMEWORK FOR SOCIAL BEHAVIOR
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*blink*
HA!
I WIN!
“First one to blink loses”
Think ab...

BASEBALL WOULDN’T WORK...
... WITHOUT THE STRUCTURES OF LANGUAGE
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http://en.wikipedia.org/wiki/File:Baseball_diamond....

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SWEDEN, 1967, THE MORNING AFTER THE RULE CHANGED
FROM DRIVING ON THE LEFT SIDE TO DRIVING ON THE RIGHT
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When rules ch...

41
So, business rules, systems, maps, environments -- all dependent upon and are inseparable from language.
That means, ...

42
THREE THOUGHTS...

43
MODELING IS MAKING
In a previous article I wrote on this topic, I argued that planning is making -- and I still think...

BUSINESS RULES
ARE EVERYONE’S
RESPONSIBILITY
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All of these systems are built up from what companies call business ru...

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IT’S LANGUAGE
ALL THE WAY
DOWN
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Third - there’s really nothing that matters to us as humans that isn’t somehow wrapp...

46
THANK YOU
ANDREW HINTON | @INKBLURT
THE UNDERSTANDING GROUP

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