Print Media Analysis October 2016

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Pakistan Print Media Analysis
December - 2016

Mediatrack monitor the print media data from Karachi, Lahore,
Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Medi...

8.80
7.28
6.24
3.53 3.37
2.60
1.87
1.29
0.98 0.79 0.72 0.66 0.66 0.63 0.62 0.61 0.57 0.56 0.53 0.52
0.00
1.00
2.00
3.00
4....

7.04
3.46
2.67
1.77 1.60
1.30 1.27 1.14 1.09 1.04
0.82 0.81 0.76 0.75 0.67 0.66 0.62 0.58 0.55 0.55
Chart Title

2.30
1.40 1.36 1.33 1.30 1.28
1.17 1.16
1.06 1.04
0.81 0.76 0.73 0.69 0.68 0.67
0.55 0.55 0.51 0.49
0.00
0.50
1.00
1.50
2....

Data Source:
42.93
13.89
10.13 8.89
5.23 4.03
2.21 1.86 1.69 1.68

Data Source:
Dawn News done record business in December 2016
49.68
18.43
8.82
7.07 6.41
5.02
2.30 2.09
0.14 0.04

BACK
COVER
15%
BACK
INSIDE
2%
FRONT
COVER
18%
FRONT
INSIDE
9%
INSIDE
56%

Hyderabad
1%
Islamabad
21%
Karachi
36%
Lahore
30%
Multan
5%
Peshawar
3% Quetta
4%

English
38%
Urdu
62%

Data Source:
22.21
12.97
9.40
8.48
6.12 5.88
4.36 4.10 3.98 3.89

Publications vs Magazines
% share of spend
Publications
99%
Magazines
1%

34
9
8
10
13
14
12
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Data Source:
0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00
OTHERS
NEW LAHORE CITY
EDEN HOUSING
DOMINION MALL
WASI...

Data Source:
0.00 5.00 10.00 15.00 20.00 25.00
OTHERS
J. S. BANK
DUBAI ISLAMIC BANK
THE BANK OF PUNJAB
MEZAN BANK
CHINA UN...

U FONE
17% TELENOR
1%
MOBILINK &
WARID
59%
ZONG
1%
PTCL
22%

SAMSUNG
80%
OPPO
17%
HUAWEI
2%
Q MOBILE
1%

NESTLE PRODUCTS
86%
TARANG MILK
5%
BLUE BAND
MARGARINE
2%
EMBORG BUTTER
2%
HALEEB MILK
2%
PAKOLA MILK
1%
COMELLE MILK
1%
D...

THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e...

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