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CUSTOMER LOYALTY IN THE DIGITAL AGE
Prepared	by:	Alok	Ranjan
THE	LOVE	IS	EPHEMERAL		
The	rise	of	disrup-ve	technologies	has	completely	baffled	brands	in	reaching	out	to	their	consumers....
CONSUMER	2.0	–	THE	CONNECTED	CONSUMER	
3	
Research	&	
purchase	on	
smartphone	
41%	
Research	on	
smartphone,	but	
purchase...
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