New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡...

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New Horizons of Publishing Industry
Calvin C. Yu @ CCLSG / 2010.09.09

Publishing industry
is no longer the same

Changing Landscape

Changing Landscape

• Content Delivery

• New Possibilities

• Mode of Communication

•...

Changing Landscape

• Triggering Point

• Product Life Cycle

• User Expectation

Publishers’ Challenges

Too much to read for readers

Too much to read

• Communication

•

Email, SMS, Instant Messages,
Letters, etc.

• ...

Too many media choices

Too many media

• Traditional media

•

Press, Magazine, Book, TV,
Movie, Radio etc.

•...

Too many media

• Information overload

• Too much noise

•
Less time for reading

•
Bite...

Too many new possibilities

Too many possibilities

•
Strike of tablet computer

•
Changing reading experience

•

Changing reading exp...

Opposing Voices in Digital Publishing

YouTube videos are no longer supported on Slideshare

View original on YouTube

YouTube videos are no longer supported on Slideshare

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YouTube videos are no longer supported on Slideshare

View original on YouTube

iPad iMagineering - Penguin Books

YouTube videos are no longer supported on Slideshare

View original on YouTube

The Elements ebook for iPad

YouTube videos are no longer supported on Slideshare

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Way Out

YouTube videos are no longer supported on Slideshare

View original on YouTube

Way Out

•
Content is king!

•
Diversiﬁed mode of content delivery

•
Digital Publishing is not simply
d...

Way Out

•

Embrace Social Media to make a
difference for both digital publishing
and traditional publishing
...

Way Out

•
Emphasis on both content and user
experience

•

Customize appropriate user
ex...

ONE MORE THING

THE FUTURE OF PUBLISHING

Q&A

In search of excellence for HIM