Keep Your Room Rates in Check: How to Fight Rate Disparity

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KEEP YOUR ROOM
RATES IN CHECK
HOW TO FIGHT RATE DISPARITY

LEFT UNCHECKED,
RATE DISPARITY CAN
SERIOUSLY IMPACT
YOUR BOTTOM LINE.
Hotels often find themselves with
lower rates on OTA...

THIS PRESENTATION
WILL COVER:
1. The impact of rate disparity on your hotel's
bottom line
2. Causes of rate disparity
3. H...

WHY DOES RATE
DISPARITY
ACTUALLY MATTER?
C O M P A N Y . C O M
( A N D W H A T I S I T , A N Y W A Y ? )

Rate disparity,
then, is when
wires get
crossed and
rates are lower
on OTAs than
your site.
"Maintaining consistent rates ...

YOU
When prices are lower
on OTAs, there's no
incentive to book direct
- and you're still paying
OTA commission rates.
It'...

CAUSES OF
RATE
DISPARITY:
The number one cause?
Administrative issues.
There are many channels your hotel is
probably acti...

Triptease's 2016 study, "OTAs
Undercutting Hotels: A Billion Dollar
Sinkhole" found that:
On average, a hotel website's pr...

10 FACTORS
THAT CAUSE
RATE
DISPARITY:
1. Promotions created directly with an OTA
Market Manager or through an OTA extranet...

10 FACTORS
THAT CAUSE
RATE
DISPARITY:
6. Your Channel Manager is tracking inventory
from your PMS, and the CRS is sufferin...

Human error often occurs, and it's
common to forget to revise OTA rates
or accidentally leave old rates on
certain sites.
...

A channel manager is one way to solve rate parity issues.
Most of these problems, as you may have guessed, are easy to
res...

NO HOTELS IN THE
STUDY PRACTICED
FULL RATE PARITY.
RateGain's March 2016 study
analysed rate parity by location.
Multiple ...

HOW CAN HOTELS FIGHT
RATE DISPARITY?
C O M P A N Y . C O M
A S I D E F R O M I N V E S T I N G I N A C H A N N E L M A N A...

In most cases, OTA contracts demand rate parity. If that's the case,
follow the rules - but don't give OTAs a better price...

PUBLICLY AVAILABLE
RATES
C O M P A N Y . C O M
R A T E P A R I T Y G E N E R A L L Y A P P L I E S T O
That means if you h...

Correcting rate disparities costs you nothing but time in the short
term, and it can save you thousands in revenue.
When y...

STAY ON TOP OF
RATE DISPARITY
ISSUES TO GROW
YOUR REVENUE
N E T A F F I N I T Y . C O M

Focused exclusively on the hotel sector, Net Affinity
is a technology, digital marketing and web design
firm. We have coll...

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