Print Media Industry Yearly Analysis 2016

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Pakistan Print Media Industry
Yearly Report 2016

Analysis: Mediatrack Pakistan
Duration: 1st January, 2016 – 15th December 2016
About the Report:
This report doesn’t inclu...

Data Source: Media Track Pakistan
 Total spent on Pakistan Print media industry in 2016 was PKR 20.09 Billion
(publicatio...

14.3%
13.6%
9.9%
9.2%
8.6%
4.6%
1.9% 1.7% 1.3% 1.2% 1.2% 1.2% 1.2% 1.2% 1.1% 1.0% 1.0% 0.9% 0.9% 0.9%
TOP 20 CATEGORIES
% ...

9.8%
8.6%
4.3%
2.5%
1.7% 1.7% 1.4% 1.2% 1.0% 0.8% 0.6% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
TOP 20 ADVERTISERS
% S...

3.0%
2.4%
1.6%
1.3% 1.3% 1.3%
0.9%
0.8% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.5%
TOP 20 BRANDS
% Share ...

39%
15%
12%
9%
7%
4%
3% 2% 1% 1%
7%
OTHERS
TOP 10 URDU PUBLICATIONS
% Share of spent

34%
23%
11% 11% 10%
5%
4% 3%
DAILY DAWN THE NEWS EXPRESS TRIBUNE BUSINESS RECORDER DAILY TIMES THE NATION PAKISTAN TODAY P...

Back Page
21%
Back Inside
3%
Central Spread
1%Front Page
27%
Front Inside
12%
Inside
36%
PAGE AD TYPE ANALYSIS
% Share of ...

Islamabad
22%
Multan
5%
Quetta
3%
Peshawar
2%
Hyderabad
1%
Karachi
35%
Lahore
32%
REGION WISE ANALYSIS
% Share of spent

English
Publication
36%
Urdu
Publication
64%
ENGLISH VS URDU PUBLICATION
% Share of spent

Monthly Trend
% Share of spent
Jan - Dec 2016
7%
8% 8% 8%
10%
9%
8%
11%
8% 8%
7% 7%
Jan Feb Mar Apr May Jun Jul Aug Sep Oc...

Top Magazines
In the year 2016
30%
10%
8%
6% 6% 5% 5% 5% 4% 4%

Publications vs Magazines/Digest
Based on % Spent
Publication
98%
Magazine/Digest
2%

For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal,...

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