The Concept of Postal Platform and Its Applications

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An Overview and Framework
for Postal Platforms
September 19, 2013

Outline
● The concept of platforms
 What is a platform? Why are we talking about them today?
 Examples of commercial pla...

Concept of platform
3

Concept of Platforms
● Business model
 Bringing revenue
 Bringing innovation
 Managing risk
● Infrastructure
 Operatin...

Microsoft versus Apple
1981-1997
● Apple launched the personal computer market but Microsoft
licensed widely, building a h...

Apple versus Microsoft: Key
Business Model Difference
6
Apple Mac
Users Claris
Mac OS
• Charged ~$10,000 for SDKs(*).
• Co...

Microsoft versus Apple
1998-2009
7
● Using a platform strategy, Apple becomes the most
valuable tech firm in the US, repre...

Network Effects
Users (Demand)
● Consumers of the platform services; they can
be individuals, businesses, organizations, e...

Microsoft & Apple
9
Today, Apple is a PlatformToday, Microsoft is a Platform

Other examples
10
• Evolved from a single purpose application
• Android & Chrome operating systems,
Docs, Gmail, Calendar,...

What is a platform?
11
Infrastructure
• Physical
• Information
• Financial
Applications
Developers
Planks
Users

Platforms get enormous value from
3rd party developers
Most firms can only
concentrate on most
valuable apps
Profits incre...

In House or Third-Party?
● iTunes/Facebook applications developers are primarily
“entrepreneurs”
 Investing time, providi...

Lessons from today’s Platforms
● Winners in a platform market generally
 Have the “best” platform strategy, not necessari...

How Do We Apply This to the
Postal, Mailing and Shipping
Industry?
15

What do we have?
What’s missing?
Infrastructure 
Ecosystem 
Applications ?
Business Model 
Strategy 
16

The Postal Infrastructure
17

The Postal, Mailing & Shipping
Ecosystem
● The postal ecosystem
 Consumers
 Advertisers
 Publishers and Printers
 Cons...

The postal platform
19
Infrastructure
• Physical
• Information
• Financial
Planks
Shipper S R Receiver
eCommerce eGovernme...

Example: Leveraging Communities
20
R Receiver

Example: The Moving Community
21
R
Change of
address records

Moving to a Platform Business…
● The platform business model can have a transformative
effect on the postal ecosystem
 Re...

Application Zones
● eCommerce
● Retail services
● Financial services
● New Logistics
● eGovernment &
community informatics...

Next Steps
● Charter document
 Strategic analysis: Mission, strengths, market needs
 Business case for a platform strate...

In Summary
● A platform business model can have a transformative effect
on the postal, mailing and shipping ecosystem
 Br...

26
Thank You
Questions, comments: bmarkowicz@decisionanalysis.net

27
> insight > action > transformation

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