Dmitry Gubanenkov, Chartboost

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DOMINATING
MARKETING

2
Dmitry Gubanenkov
Business Development Manager
dmitry@chartboost.com

3
Why Inﬂuencers are the Future
of Mobile Game Marketing
YouTube has 11x daily video views vs. Facebook
with 90% of gamers...

4
4 Reasons Inﬂuencers are the
Future of Mobile Game Marketing

5
The value of being featured in an app store is declining;
mobile UA costs are rising
Traditional User Acquisition Channe...

6
90% of avid mobile gamers head to YouTube for gameplay
tips and app discovery at least once a week.
Video has an Engaged...

7
Gameplay videos serve as long-tail advertisements, driving
gamers to play for months or years after they’re created.
You...

8
Roostr found that 30% of views come after the end of
a paid inﬂuencer campaign.
Paid Campaigns Lead to Organic Coverage

9
Inﬂuencer Marketing by the Numbers
144BILLION
MINUTES
OFGAMINGVIDEO
WATCHEDMONTHLY
25%CONVERSION RATE*
30%VIEWS POST
CAM...

10
How did Ponos use YouTube to reach 25 million downloads?

11
Recognizing identity
Identifying the right inﬂuencers
Fueling organic growth
Leveraging targeted channels
The Approach:...

12
The results
Total Clicks: 27,121 Total Installs: 10,753 Install Rate: 39.65%
1 campaign, dollars ~$50k

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How to:
Make games
inﬂuencers want to play

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Inﬂuencers can show items to get
people excited about investing in the
game.
In-App Purchase Perks

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Stream-ﬁrst has become a genre by
itself. Today’s games need to be
designed to be viewed, not only
played.
High Replay ...

16
Competitive and Cooperative
Multiplayer Games
These games are made for streaming, oﬀering
unique scenarios to keep view...

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Established IP
A strong story allows the inﬂuencer to
create a special bond with the
characters and keep the audience
e...

18
User-Generated Content
The player feels invested and it makes
a live broadcast even more fun to
watch.

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How to:
Work with inﬂuencers

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Be selective about who you pitch your
games to. Research a video creator’s
interests before you pitch - it will save
yo...

21
A short, sharp pitch is more effective than
a lengthy note—especially since they’ll
likely be reading on their phones.
...

22
Capture an inﬂuencer’s attention with a
personal touch; standing out means
having a genuine interest in working
with th...

23
Make your team and all the relevant
information available.
Kyle Carnegie aka Kclovesgaming
Have Open
Communication Chan...

Key Takeaways

25
Design to Inﬂuence
4) Established IP3) Competitive and Co-op2) High replay value1) In-app purchases

4) Do your research3) Open communications2) Be genuine1) Pitch shortly
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Partner Successfully

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GO DOMINATE YOUR
MARKETING

Thank You!
Dmitry Gubanenkov
Business Development Manager
dmitry@chartboost.com

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