Don’t Forget The Basics: Why strong ethical practices are essential...

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Don’t Forget The Basics <ul><li>Why strong ethical practices are essential to publishing success </li></ul><ul><li>Frank A...

The Ethical Crisis <ul><li>Journalism’s ethical crisis has reached a critical point in B-to-B </li></ul><ul><li>The double...

Honey, I shrunk the Ad Budgets the Ad Budgets <ul><li>Good journalism requires investment </li></ul><ul><li>Print still pr...

What’s This Got To Do With Ethics? <ul><li>In this environment, it’s easy for everyone from top execs to the janitor to be...

List Abuse <ul><li>A magazine is a list </li></ul><ul><li>Good editorial, design and even advertising help the list develo...

List Abuse <ul><li>Posting too often </li></ul><ul><li>If you have nothing important to say, say nothing </li></ul>

List Abuse

List Abuse

Press Release Abuse <ul><li>Press releases, posted exactly as they are received, have no business being on an editorial we...

Citizen Journalist Abuse <ul><li>People who write for free will give you exactly what you pay for in the long run </li></u...

Citizen Journalist Abuse

Fair Use Abuse <ul><li>Apply the same rules for “Fair Use” that you would use in your print product </li></ul><ul><li>Do n...

Aggregation Woes <ul><li>Easy to do, but also easy to overdo </li></ul><ul><li>Ethical issues come from not using links to...

Aggregation Woes

Finding Ethical Solutions

Finding Solutions <ul><li>Creating a strong online ethics policy is a long-term process, not an event </li></ul><ul><li>In...

Finding Solutions <ul><li>Make ethics guidelines clear, simple and achievable </li></ul><ul><li>Create a list of “dos” and...

Making Sense of Ethics at Maher Pubs <ul><li>We’re not perfect...by a long shot, but here’s what we do in trying to make g...

Making Sense of Ethics at Maher Pubs <ul><li>Everyone at the company is a potential news source </li></ul><ul><li>Everyone...

Making Sense of Ethics at Maher Pubs <ul><li>Editorial makes the final call on lineups </li></ul><ul><li>Editorial present...

Making Sense of Ethics at Maher Pubs <ul><li>We don’t just post press releases </li></ul><ul><li>Our non-editorial staffer...

Questions and comments <ul><li>Please feel free to e-mail me with any thoughts on the issue. </li></ul><ul><li>[email_addr...

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