Niche strategy in practice - case studies

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How to start from a
niche?
Cases and business hacks

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Successful companies after achieving the product-market
fit manage to start growing almost exponentially
▪ Well executed...

3
Starting from a niche is one of the most useful business hacks
that you should consider when starting a new business lin...

4
Thanks to this presentation you will learn
how to start in a niche and what others
have done to be successful in a niche

5
Click to check my course
What I will show you in this presentation is a part of extensive on-line
course where you can f...

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Introduction

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In most cases makes sense to start small from a comfortable
niche rather than attack the incumbent players.

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Once you establish your presence you can attack further
segments slowly, but….

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Slowly, but surely you expand from the niche…..

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…and you devour new segments. Till you get to the
mainstream

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There are plenty reasons why niches are great for
developing your business
You are invisible in the
niche
Niches are ch...

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In most cases makes sense to start small from a comfortable
niche
Geographical niche
Price niche
Limited functionality
...

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Cases of companies that successfully
implemented niche strategy

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Tesla

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15
Tesla has started from a small niche of electric sport
cars to test its technology and catch true funs
Find and conquer...

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Uber

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Uber has started as limousine rides provider in San Francisco.
The end game is the whole short run transportation marke...

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Yelp

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Yelp has started as a service only concentrated on restaurant
in San Francisco. It has grown is business to include oth...

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Twitch

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Twitch (on-line streaming of broadcast of games) is a case when
they have started pretty broad but had to go back to a ...

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Square

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Square wanted to take a piece of the payment and cash till
market. It started from small independent restaurants
They h...

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Postmates

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Postmates has intentionally neglected some of its customers
(restaurants) to deliver the right customer experience to
o...

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specially for you a big discount. You will find there a lot of
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27
Check also business modeling in Excel
Business models
Practical guide for startups and entrepreneurs
presentation

28
I recommend also looking at some techniques to improve
your business. Click on the cover below to go to the
presentatio...

29
….and how to perform market research
Market research
Practical guide for startups and entrepreneurs
presentation

30
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31
Check my extensive presentation on productivity hacks to see
how you can me 10x more productive
Management consultant
p...

32
If you need more detailed version on productivity hacks you
can check our course on productivity hacks
Click to check m...

33
Check my presentation on restaurant business model to
understand it properly
How to open a successful
restaurant
A prac...

34
Check my presentation on on-line models to understand
them properly
On-line Business Modesl
A practical guide
presentat...

35
For more check also my on-line course
Click to check my course

36
Check my presentation on starting and running consulting
company
Start and run consulting
company
A practical guide
pre...

37
You can also find useful some tips on Excel
Essential Excel for Business
Analysts and Consultants
A practical guide
pre...

38
There is an interesting summary of ways to test cheaply
businesses
MVP – how to test your business
idea without buildin...