Fresh Thinking on Communicating with Data

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Fresh Thinking on Communicating with Data
Andy Kirk
Data Visualisation Specialist & Founder of visualisingdata.com

2 quick housekeeping notes:
•  This webinar will be recorded and available on-demand to view later or share with
colleague...

Today’s presenters
Andy Kirk
Data Visualisation Specialist
and Founder,
visualisingdata.com
Andy Cotgreave
Technical Evang...

The Tableau Revolution
Fast and easy analytics for everyone

FRESH THINKING ON
COMMUNICATING WITH DATA
Andy Kirk
www.visualisingdata.com
@visualisingdata

Data visualisation specialist: Blogger, trainer, lecturer,
researcher, author, design consultant, speaker...

Data visualisation specialist: Blogger, trainer, lecturer,
researcher, author, design consultant, speaker...

Superstar technicians
Everyday practitioners

EMBRACING FRESH
THINKING

Initiator Journalist
Communicator
Project
Manager
Designer
Cognitive
Scientist
Computer
Scientist
Data
Scientist
http://ww...

TALENT
THINKING

CONTEXTUAL
IMAGINATIVE
JOURNALISTIC
CRITICAL
ORGANISED
CONVICTIONS
Embrace fresh thinking!

#1
CONTEXTUAL
Framing our thinking

YOU ARE KAYAKING ALONG THE
COAST OF GREENLAND AND YOU
NEED A ‘CHART’ TO NAVIGATE...
The influence of context
(HT to Mark D...

Cope with wet? Can’t need power? Work in dark? Can float?
http://www.visualisingdata.com/index.php/2013/03/tactile-visuali...

“… in order to design a tool, we must make our best
efforts to understand the larger social and physical
context within wh...

Stakeholders, influencers and interferers

Timescales?
http://comicsidontunderstand.com/wordpress/category/new-yorker/

Design rules: Layout, colour, typography, branding, language?
http://www.smashingmagazine.com/2008/02/11/award-winning-new...

Designing for an audience: Consumer setting?

Frequency, reproducibility
http://www.theguardian.com/politics/ng-interactive/2015/feb/27/guardian-poll-projection

http://www.cleverfranke.com/cf/en/project/weerkaarten-c-deg-f/project.php?id=170
Format requirements?

Designer capabilities?

What’s the best visualisation solution?
It always depends. Get your contextual
thinking established first.
Takeaway #1: Co...

#2
IMAGINATIVE
Empathy & creativity

http://www.chrisjordan.com/gallery/rtn/#prison-uniforms-set
Subject empathy

http://blogs.reuters.com/data-dive/2013/12/10/gms-new-ceo-is-another-small-crack-in-the-glass-ceiling/
http://www.chezvoil...

Subject empathy: Challenging conventions

http://jaimeserra-archivos.blogspot.com.es/2015/01/cafe-diario-la-relacion-que-mantengo.html
Creativity: Rethinking concep...

https://www.facebook.com/RenzoPicassoArchive
Creativity: Be inspired by the world around you

http://www.visualisingdata.com/index.php/2012/05/the-fine-line-between-plagiarism-and-inspiration/
Creativity: Be inspired...

Creativity: Capture instinctive ideas and imagery

What creative ideas – instinctive keywords
and imagery – form when you think about a
task: its intended recipients, the su...

#3
JOURNALISTIC
Harnessing curiosity

The journalist-analyst sensibility to pursue a curiosity

http://en.wikipedia.org/wiki/August_Landmesser
Pattern matching, sense-making, sniffing out the story

http://www.bloomberg.com/billionaires/latest
Pattern matching, sense-making, sniffing out the story

Visualisation often serves up the questions not the answers
Haiti
Afghanistan
S. Africa
Kuwait
Vietnam
Nauru
North
Korea
T...

http://www.nytimes.com/interactive/2009/03/01/business/20090301_WageGap.html
Passing on your understanding to your audience

“A photo is never an objective reflection, but always an
interpretation of reality... I see data visualization as sort of
...

https://twitter.com/toddlerlex/status/440393501810118656/photo/1
Photo-journalistic: Consider all angles

Be motivated by curiosity and a
desire to effectively convey the most
relevant understanding to others.
Takeaway #3: Journ...

#4
CRITICAL
Justified decision making

Visualisation is a game of decisions

5 Layers: Data representation & presentation
Annotation
Interactivity
Composition
Colour
http://hint.fm/wind/
Data Represe...

http://www.nytimes.com/interactive/2014/10/19/upshot/peyton-manning-breaks-touchdown-passing-record.html?abt=0002&abg=0
DA...

http://www.nytimes.com/interactive/2014/10/19/upshot/peyton-manning-breaks-touchdown-passing-record.html?abt=0002&abg=0
DA...

http://bryanchristieblog.blogspot.co.uk/2012/03/my-visual-definition-of-information.html
http://www.w3schools.com/tags/ref...

INTERACTIVITY: Manipulate, interrogate, participate
http://www.nytimes.com/interactive/2013/12/20/sunday-review/dialect-qu...

http://www.visualisingdata.com/index.php/2011/07/new-visualisation-design-project-un-global-pulse-challenge/
ANNOTATION: J...

https://www.flickr.com/photos/accurat/14577900823/in/set-72157632185046466?utm_content=buffer050e5&utm_medium=social&utm_s...

“Good design is thorough down to the last detail...
Nothing must be arbitrary or left to chance.”
Dieter Rams’ ‘10 princip...

Be able to justify every design decision
http://www.oecd.org/dac/peerreviewsofdacmembers/PRFINLAND2012.pdf

The real craft behind data visualisation
design is how we rationalise choices.
To make astute choices, you need to be
awar...

#5
ORGANISED
Sequenced thinking

Visualisation is a process, not a procedure

1. Establish the visualisation’s
context and ideas
2. Acquire, familiarise with and
prepare your data
3. Determine the edi...

Where to begin? What pathway to take?
http://www.mattneuman.com/maze.gif

Cohesion and flow of thinking

ANALYTICAL
CREATIVE
Splitting the mindset
http://www.docstoc.com/docs/66602562/397----THE-DOORS----RIDERSONTHESTORM-PIANO-...

Many different proposed methodologies
https://speakerdeck.com/alignedleft/open-source-your-data-design-process

Don’t force it! Find what works for you

Pursue an effective and efficient workflow
to sequence and optimise your thinking.
Takeaway #5: Organised thinking

#6
CONVICTIONS
Your own thinking

Framework for thinking rather than rules for obeying

“There's a strand of the data viz world that argues that
everything could be a bar chart. That's possibly true but
also po...

Framework for thinking rather than rules for obeying

The representation and presentation of
data to make understanding accessible
My definition...

http://www.visualisingdata.com/index.php/2013/06/appreciating-the-critical-role-of-subject-matter/
Good visualisation make...

https://twitter.com/MaxCRoser/status/580666217142329344
Bad visualisation makes understanding inaccessible

http://www.bloomberg.com/news/2014-12-19/wall-street-firms-endure-lost-decade-after-goldman-peak-in-2007.html?hootPostID=3...

http://porostocky.prosite.com/6517/114057/work/infographics | http://hmi.ucsd.edu/howmuchinfo.php
http://viz.wtf/post/1076...

http://www.nytimes.com/interactive/2015/03/19/upshot/3d-yield-curve-economic-growth.html?smid=pl-share&_r=1&abt=0002&abg=0...

http://www.nytimes.com/interactive/2015/03/19/upshot/3d-yield-curve-economic-growth.html?smid=pl-share&_r=1&abt=0002&abg=0...

http://www.visualisingdata.com/index.php/2015/02/visualisation-data-like/
Do we REALLY like it?

http://style.org/deleted/
Constructive critique heightens your convictions

“Chefs are able to more clearly discern what they taste
because through constant exposure they have developed
improved sen...

The importance of establishing your own
beliefs and convictions about what is good/
bad, effective/ineffective visualisati...

CONTEXTUAL
IMAGINATIVE
JOURNALISTIC
CRITICAL
ORGANISED
CONVICTIONS
Embrace fresh thinking!

Getting this little guy working will make a huge difference!

FRESH THINKING ON
COMMUNICATING WITH DATA
Andy Kirk
www.visualisingdata.com
@visualisingdata

Thanks for joining today. If you’d like to try Tableau
for yourself you can access your free trial at:
http://www.tableaus...

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