Social Media Strategy

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Social Media Strategy Vanina Delobelle, PhD www.vaninadelobelle.com May 2008

What are Social Media ?

Forums and Online Communities

Social Networks

Multimedia sharing

Social Bookmarking

What are new Web usages ?

Consumers behave differently <ul><li>Follow them ! </li></ul><ul><li>They meet in different places </li></ul><ul><li>Soci...

Consumers communicate more <ul><li>Go where they are ! </li></ul><ul><li>People regroup on communities </li></ul><ul><li>...

Strong trends <ul><li>Follow again ! </li></ul><ul><li>41% of users read blogs </li></ul><ul><li>47% of the time people s...

Why set up a Social Media Strategy ?

Conversations <ul><li>… and conversations ! </li></ul><ul><li>« Markets are conversations » </li></ul><ul><li>« Market...

The other effects <ul><li>Reach the right people ! </li></ul><ul><li>Long tail effect </li></ul><ul><li>Reach the small ...

What are the expected results ? <ul><li>Much more than before ! </li></ul><ul><li>Leverage current marketing results </l...

A cost free strategy <ul><li>Does not cost a $ ! </li></ul><ul><li>No money investment is required </li></ul><ul><li>N...

Case Study : DELL <ul><li>Showing that it works ! </li></ul><ul><li>Team of community managers that interacts with commu...

Risks of not having a defined strategy <ul><li>You might lose control ! </li></ul><ul><li>An exemple : </li></ul><ul><li...

What strategy ?

Some actions to undertake… <ul><li>… to start with </li></ul><ul><li>Go and meet users on the Internet </li></ul><ul><li...

Some actions to undertake… <ul><li>… to start with </li></ul><ul><li>Engage users in product testing </li></ul><ul><li>C...

Some behaviors… <ul><li>… to embrace ! </li></ul><ul><li>Embrace transparency </li></ul><ul><li>Do not post with fake na...

Combine the tools <ul><li>Use multiple tools and spread your presence ! </li></ul><ul><li>Leverage the effect by using m...

Be patient <ul><li>The effect will be there ! </li></ul><ul><li>You will only see small changes at the beginning </li></...

LinkedIn <ul><li>Create a group ! </li></ul><ul><li>Create a group about company employees </li></ul>

Twitter <ul><li>Create an account ! </li></ul><ul><li>Create an account and share useful links </li></ul>

YouTube <ul><li>Post videos ! </li></ul><ul><li>Create viral spots like lip dubs </li></ul><ul><li>Post helpful content ...

Slideshare <ul><li>Post presentations ! </li></ul><ul><li>Create useful presentations </li></ul>

Blogs <ul><li>Share with bloggers ! </li></ul><ul><li>Blog on your corporate blog </li></ul><ul><li>Share with bloggers ...

How to measure success?

What actions to measure ? <ul><li>Buzz ! </li></ul><ul><li>See how the person in charge is doing… </li></ul><ul><li>Resp...

Which tools for metrics ? <ul><li>Easy tools to set up now ! </li></ul><ul><li>Subscribe to Google Alerts for the URLs/w...

For more conversations… www.vaninadelobelle.com

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