Marketing Workshop for Language Programs

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Marketing Workshop for Language Programs April 15, 2010 Calgary

Agenda <ul><li>Introductions </li></ul><ul><li>What is marketing? </li></ul><ul><li>Product mix </li></ul><ul><li>Price </...

What is marketing <ul><li>4 Ps of marketing: </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </l...

Product / Services Mix <ul><li>Broad / general offerings </li></ul><ul><li>Specific or unique offerings </li></ul><ul><li>...

Pricing your program <ul><li>Direct costs </li></ul><ul><li>Instructor </li></ul><ul><li>Materials </li></ul><ul><li>Other...

Place <ul><li>Where are you marketing your courses? </li></ul><ul><li>Locally </li></ul><ul><li>Abroad (Do you use agents?...

Tips on working with agents <ul><li>Check if your agent is registered with an organization such as FELCA. </li></ul><ul><l...

Promotions <ul><li>Branding </li></ul><ul><li>Appropriate use of photos </li></ul><ul><li>E-marketing </li></ul><ul><li>Vi...

Social media <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Others? </li></ul>

Low cost tips <ul><li>Facebook Fan page </li></ul><ul><li>Google alerts </li></ul><ul><li>Blog </li></ul>

Market Research <ul><li>What is market research? </li></ul><ul><li>Why is market research important? </li></ul><ul><li>How...

Focus groups <ul><li>What are they? </li></ul><ul><li>Benefits for language schools </li></ul><ul><li>Limitations </li></u...

Tracking and monitoring <ul><li>Why is it important to track registrations? </li></ul><ul><li>What counts? How do you coun...

Contact us <ul><li>Sarah Eaton, Ph.D. </li></ul><ul><li>Tel. 1. 403. 244. 9015 </li></ul><ul><li>E-mail: [email_address] ...

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