2013 Umeng Insight Report

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Main Conclusions
}  The number of active smart devices in China exceeded 700 Million by the end
of 2013.
}  The five fas...

Main Conclusions
}  High-end smart phones (pricing above 500US$) have a significant market
share in China, contributing 2...

700 Million active smart devices in China
}  By
the
end
of
2013,
the
number
of
ac6ve
smart
...

Faster growing categories in 2013: news, health care and social
networking
}  The
ﬁve
fastest
growing
areas
...

High-end smart phones have a significant market share in China
}  The
market
for
budget
Android
phones
...

}  In
December
2013,
the
app
launch
beneﬁ6ng
from
4G
services
counted
for
1
‰
o...

}  In
2013,
mobile
app
users
became
more

interested
in
sharing
on
social
networking ...

Sharing of app content to social networks has seen explosive growth
}  Sharing
of
app
content
to
social
...

}  By
December
2013,
among
the
Top
100
games,
20%

use
an
exis6ng
well
known,
...

}  In
2013,
the
amount
of
6me
users
spent
playing
casual
games
increased,
especially ...

2 1 0 1 2
USD 1-149
USD 150-329
USD 330-499
USD 500+
Distribution of daily length of time spent
per user by device price
H...

Users of low-end devices prefer entertainment while high-end device
users have dynamic needs
}  Users
of
phones
...

Fragmented Android device market
}  In
the
4th
quarter
of
2013,
Samsung
and
XiaoMi
(a

l...

In 2013, iOS jailbreak devices in China fell to 13%
}  The
number
of
jailbroken
iOS
devices
con6nues
...

A large growth in WiFi connectivity
}  In
2013,
changes
to
device
connec6vity

saw
a
large
...

}  Glossary:

Ac,ve
Device:
ac6ve
device
refers
to
device
which
has
ac6vated
at
least...

}  Analytics
Umeng Analytics is the leading mobile app analytical platform in China. We provide enterprise level
analytic...

Umeng is the largest mobile app analytics platform in
China. Umeng's state-of-the-art mobile analytics , developer
tools...

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