Tools for Pulling Rank by Michael King for SMX Advanced

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TOOLS FOR PULLING RANK+=
Nearly every tool you’ll ever need. EVER

MICHAEL KING
DIRECTOR OF INBOUND MARKETING
@ipullr...

DOWNLOAD THIS DECK:
http://iacq.co/toolspullrank3

@ipullrank

DISCLAIMERS

I am a programmer I am an SEOmoz
Associate

@ipull...

I AGREE WITH MATT CUTTS (for the 2nd time ever)

@ipullrank

YOU SHOULD BUILD YOUR OWN TOOLS

JavaScript – Codeacademy.com Python ...

iACQUIRE IS NOT A TOOL

Example of iRank™ Targeting

IACQUIRE IS NOT A LINK NETWORK

There has been some confusion due to the fact
that iAcquire purchased Conductor’s link
bu...

RANKING DIRECTORIES 647,631 ...

IACQUIRE USED TO BE BRUTE FORCE OUTREACH

VP Operations ...

NOW IACQUIRE IS CONTENT-BASED OUTREACH

VP Operations

...

180 DAY GROWTH

VP Operations

Group Project Direc...

THE ROAD TO REINCLUSION

WE ARE HIRING RAPIDLY
4-MONTH ...

</PSA>

Now on to the tools.

@ipullrank

OH SEO GODS,
PLEASE TELL ME
WHAT MIKE KING
USES

@ipullrank

MIKE! WHAT
TOOLS DO
YOU USE FOR
ON-PAGE
ANALYSIS?

@ipullrank

SCREAMING FROG

Get it: http://www.screamingfrog.co.uk/seo-spider/
...

SCRAPER FOR CHROME

With a right-click I can scrape anything from a page and export it to a Google Doc.
...

HTTPFOX

I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s.
...

PAGE SPEED PLUGIN

Get actionable insights about issues with page speed.
Get it: http:...

MIKE! WHAT
OTHER
KEYWORD
RESEARCH
TOOLS DO
YOU USE?

...

YAHOO CLUES

Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @key...

KEYWORD EYE

Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain ...

SOOVLE

Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com
...

UBERSUGGEST

Keyword Research using Google Suggest with country and platform options.
...

SCRAPEBOX

A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come...

@SEOGADGET ADWORDS API EXCEL PLUGIN

Use this and you’ll never have to visit the Adwords Keyword Tool aga...

MIKE! HOW DO
YOU COME UP
WITH
CONTENT
IDEAS?

@ipullrank

GOFISH

I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want ...

@SEOGADGET GOOGLE DOCS TOOL

Similar to GoFish this Google Docs tool scrapes various blogs and discussion...

FACEBOOK RECOMMENDATION DEMO

Find out what is the most popular content on a given domain and make a better version....

MIKE! WHAT
TYPE OF MAGIC
CAN I DO RIGHT
IN A
SPREADSHEET?

@ip...

SEOTOOLS BY NIELS BOSMA

Scrape pages, get link and social metrics as well as analytics right in Excel us...

IMPORTXML FOR GOOGLE DOCS

Scrape pages, use APIs, get analytics right in Google Docs
...

MIKE! HOW
CAN I GET
ACTIONABLE
INFO ON A
LINK
PROF...

LINK RESEARCH TOOLS

LRT is fiercely underrated and has a variety of tools that tell you exactly what types of lin...

LINK DETECTIVE

This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blo...

MIKE! HOW CAN
I DO
COMPETITIVE
ANALYSIS
QUICKLY?

@ipul...

SEARCHMETRICS ESSENTIALS

The quickest way to understand what your competitors are doing as they track performing ke...

MIKE! I HEAR
YOU DO
AWESOME
THINGS WITH
ANALYTICS…

@ipullrank

KEYWORD-LEVEL DEMOGRAPHICS

Search Keyword-Level
FB:Admin ...

TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO

@TomAnthonySEO wrote some code for this...

GOOGLE ANALYTICS DEBUGGER

Custom variables take a long time to populate. Use this to make sure you’ve implemented...

MIKE! YOU
ALWAYS TALK
ABOUT
PERSONAS,
HOW CAN I FIND
...

FACEBOOK AD CREATOR

The Facebook Ad Creator is the audience version of the Adwords Keyword Tool
...

FACEBOOK INSIGHTS

Gender Country

...

DOUBLECLICK AD PLANNER

The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors ...

MIKE! HOW
CAN I GET
LINK BUILDING
QUICK HITS?

@ipullrank

LINK BUILDING GUIDES

I wrote two six month plans for link building – http://www.iacquire.com/resources/link-b...

MIKE! WHERE
CAN I FIND DATA
FOR
INFOGRAPHICS?

@ipullrank

WORLD GOVERNMENT DATA

Data from Governments all around the world.
Use it: http://www...

GOOGLE PUBLIC DATA

All types of data on all types of things from Google itself.
U...

MIKE! HOW
CAN I
VISUALIZE
DATA?

@ipullrank

INFOGR.AM

Create beautiful charts without being a graphic designer.
...

PIKTOCHART

Easy infographics that anyone can create
Use it: http://www.piktochart....

DIPITY

Create interactive timelines from your data and images.
Use it: htt...

STORYBIRD

Create interactive books out of your data.
Use it: http://www.storybird....

MIKE! WHAT
OTHER LINK
DATA SOURCES
ARE THERE?
@neyne: looked at the...

AHREFS

http://www.ahrefs.com

@ipullrank

BLEKKO (/SEO)

http://www.blekko.com - use the /seo tag.

@ipullrank

IACQUIRE IS DEDICATED TO INNOVATION

...

MIKE! WHAT
BOOKMARKLETS
DO YOU USE?
@tomcritchlow: Give
August 2011 its post ba...

OPEN GRAPH HELPER

I wrote this tool to help you check if your Open Graph Data is of optimal length.
...

WIRIFY

Turn any site into a wireframe so you can easily show your UX team where they went wrong.
...

MIKE! WHAT DO
YOU USE FOR
RANKINGS?

@ipullrank

STAT

I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google mak...

MIKE! WHAT
DO YOU
SUGGEST AS
LINK BUILDING
TOOLKIT?

@ipullrank

FOLLOWERWONK

Identify link prospects on twitter by searching the keywords in their user profiles.
...

OUTREACHR BULK DOMAIN CHECK TOOL

Give the tool a list of domains and it pulls the link metrics, IP, country, email...

KNOWEM

Most people use the same user name for all social media. Use KnowEm to do research on your link prospects.
...

MENTIONMAPP

Find link prospects you would not have found through keyword searches based on who talks to your influ...

ONTOLO

Use Ontolo for automated link prospecting and to organize and track link campaigns.
...

IFTTT

Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets
...

RAPPORTIVE

See all of user’s social profiles right from Gmail as you write to them.
...

BOOMERANG

Schedule emails and automatic follow ups with this plugin for Gmail
Get ...

BUZZSTREAM

Track link, prospects, social progress all in one place.
Use it: ...

ZEMANTA

Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests rel...

MIKE! I MANAGE
TOO MANY
BLOGS. GOT
ANYTHING THAT
CAN HELP?

@ip...

MANAGEWP

Backup, update, install plugins and themes for multiple Wordpress blogs all from one place.
...

MIKE! WHAT’S
THE MOST
IMPORTANT
TOOL YOU
USE?

@ipullrank

MY BRAIN

No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand h...

MIKE! WHO
SHOULD I
FOLLOW ON
TWITTER TO
FIND OUT
MORE...

MICHAEL KING
Director of Inbound Marketing

www.iacquire.com

mike@iacquire.com

@iPullRank

...

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