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DRIVING CONVERSIONS
 WITH PAID SEARCH
    Scott Yacko & Jonathan Kressaty
       WordCamp Phoenix 2012




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WHAT IS PPC ADVERTISING?
_ PPC stands for “Pay-Per-Click”
_ PPC is an online advertising model where advertisers pay only
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WHY USE PPC?
_ Instant first page placement
_ You only advertise to people who are looking for what you have
  right now
_ ...
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