Ostenwalder Business Model Generation Preview

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You’re holding a handbook for visionaries, game changers,
and challengers striving to defy outmoded business models
and de...

design by
Alan Smith, The Movement
...

Business
Model
Generation
A Handbook for Visionaries, Game Changers, and Challengers
Written by
Alexander Osterwalder and ...

Co-created by:
Ellen Di Resta Matthew Milan Karen Hembrough Frank Camille Lagerveld P...

Marc Faltheim Ricardo Dorado Stephan Linnenbank Jose Alfonso Lopez Edwin Beumer ...

Are you an entrepreneurial spirit?
yes _______ no _______

Are you constantly thinking about how to
create value and buil...

If you’ve answered
“yes” to any of these
questions, welcome
to our group!
You’re holding a handbook for visionaries, gam...

Seven Faces of The Senior Executive
Jean-Pierre Cuoni,
...

The Investor The Consultant The Designer ...

Design

Table of Contents
The book is divided into five sections: 1 The Busi- Patterns
ness Model Canvas,...

1 Canvas 2 Patterns 3 Design 4 Strategy 5 Pro...

Can

nvas

} 14

Def_Business Model

A business model describes
the rationale of how an
...

15
...

[ The 9 Building Blocks

CS VP CH ...

17
...

} 18
KA
Ke...

CR
19
}
Custo...

CS

}1
20
Customer Segments
The Customer Segments Building Block defines
the diΩerent groups of people ...

For whom are we creating value? ...

VP

}2
22
Value Propositions
The Value Propositions Building Block describes
the bundle of products and...

What value do we deliver to the customer? ...

}2
24

“Getting the job done” Price
Value can be created simply by hel...

25
}

...

CH

}3
26
Channels
The Channels Building Block describes how a
company communicates with and reaches it...

Through which Channels do our Customer Segments ...

CR

}4
28
Customer Relationships
The Customer Relationships Building Block In the early...

What type of relationship does each of our Customer ...

R$

}5
30
Revenue Streams
The Revenue Streams Building Block represents A business mo...

For what value are our customers really willing to pay? ...

}5
32

Brokerage fees
This Revenue Stream derives from intermediation Each Revenue Stream might ...

33
...

KR

}6
34
Key Resources
The Key Resources Building Block describes
the most important assets required t...

What Key Resources do our Value Propositions require? ...

KA

}7
36
Key Activities
The Key Activities Building Block describes
the most important things a compan...

What Key Activities do our Value Propositions require? 37
...

KP

}8
38
Key Partnerships
The Key Partnerships Building Block describes
the network of suppliers and p...

Who are our Key Partners? Who are our key suppliers? ...

CS

9 Cost Structure
The Cost Structure describes all costs incurred to
operate a business model
This buildi...

What are the most important costs inherent in our business ...

The nine business model Building Blocks form
} the basis for a handy tool, which we call the
Business Model Canvas.
...

43
}

The Business Model Canvas
} 44

Value
Key Key ...

45
}

} 46

KP KA VP CR CS

KR CH

C$ R$

Example: Apple iPod/iTunes Business Model 47
...

left brain right brain
logic emotion

KP KA VP CR CS

KR CH
left canvas
efficiency

C$ R$

The public sector is often challenged I’m using the Business Model Canvas in I wish I had known the Canvas ye...

Imagine 60 1st year students, knowing
nothing about entrepreneurship. In less
...

Patte

erns

“Pattern in architecture
is the idea of capturing
architectural design ideas
as archetypal and reusable
descriptions.”...

This section describes business models with similar characteristics,
similar arrangements of business model Building Block...

Des

sign

“Businesspeople don’t
just need to understand
designers better; they
need to become designers.”
Roger Martin, Dean, Rot...

This section describes a number of techniques and tools from the world
of design that can help you design better and more ...

Strat

tegy

“There’s not a single
business model…
There are really a lot of
opportunities and a lot of
options and we just have
t...

In previous sections we taught you a language for describing, discussing, Strategy
and designing business models, descri...

Proc

ocess

outlook

We hope we’ve shown you how visionaries, game changers, and
challengers can tackle the vital issue of business models. We ...

Context: InnOVATInG key audience

WHERE
visionary and
2004: Al...

MADE In…
Written: lausanne, CH
Designed: london, UK
Edited: Portland, USa
process
...

Production and Logistics Differentiation Community ...

Alex Osterwalder, Author
Dr. Osterwalder is an author, speaker, and adviser on the topic of business model
innovation. His...

Business Model Generation is a practical,
inspiring handbook for anyone striving to improve Disruptive new bu...

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