10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Te...

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David Berkowitz VP Emerging Media 360i @dberkowitz [email_address] blog: MarketersStudio.com

From: David Berkowitz To: CET World Relive this presentation over and over again! http://bit.ly/cetw2011

Get yer playbooks right here 360i.com/socialcommerce

Going where few mobile social media users have gone before…

Table of contents <ul><li>A bit about what I’m doing here </li></ul><ul><li>Some lofty stage setting </li></ul><ul><li>10...

1. Social Fashion 5. Putting ME in RecomMEndations 2. Tag, You’re It 3. Interactive TV 6. Social Context 7. Geo-Gaming 4....

What does it mean for real people?

Fortunately, I found some. Well, I found Lenny Legoman… Hi!

Fortunately, I found some. Well, I found Lenny Legoman… … and he recruited a few friends.

DISCLAIMERS No ninjas were harmed during the creation of this presentation. LEGO images are via http://minifigures.lego....

Lenny’s challenge How do I figure out what to wear?!?!?

<ul><li>Adding Facebook likes increased Steve Madden’s mobile site’s traffic by 30% within 24 hours. </li></ul><ul><li>- M...

Mirror, mirror tweeting on the wall…

Reality check If these apps get me more compliments when I go out, I’m going to be hooked! Make it work!

Lenny’s challenge How do I organize all this stuff I’m sharing?

<ul><li>“ Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red...

<ul><li>“ Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red...

It’s like the HSBC “Different Values” campaign where the same image has different meanings to different people

Reality check Tags seem like a lot of work… unless they help me make sense of my world.

Lenny’s challenge When I’m watching TV, how do I share stuff and see what others are saying?

The messy middle…

Mobile TV watching is a very social experience Source: Yahoo / Nielsen

The present and near-future: use mobile apps to sync up with TV allowing for interactive content and sharing

Reality check I’m as big a channel surfer as there is, and TV’s far more fun when my phone makes it social.

Lenny’s challenge Who can I ask questions that matter to me right now?

Reality check Any answers I get better be faster than Google or Siri, and even more relevant.

Lenny’s challenge Why do I get the same recommendations as my grandpa? What’s wrong with deals for 50% off your next Bin...

Reality check My phone is personal, so any recommendations better be all about ME.

Lenny’s challenge How can I find out if friends or people I should know are nearby?

Reality check It takes a lot to weird me out, and this stuff weirds me out.

Lenny’s challenge How can mobile games feel totally relevant wherever I am?

Reality check Geogaming’s for geeks, but if it becomes part of Angry Birds or Words with Friends, I’ll be hooked.

Lenny’s challenge How can I… umm… augment stuff? IDK.

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Reality check I know a few things about augmentation, but this is over my head. Make it fun or useful and skip the jarg...

Lenny’s challenge How can I really interact with any place or object right where I am?

Survey says… “ 2011 is — finally — the year that near field communication begins to matter. The market will finally move ...

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Reality check Does this work on my 1983 Motorola DynaTAC? If not, I’ll use NFC when I get around to upgrading.

Lenny’s challenge How can facial recognition work when all our faces look the same?

Lenny’s challenge How can facial recognition work when all our faces look the same?

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Branded content in-store

Branded content via mobile

Reality check I will make great sacrifices for no one to find out who I am.

1. Social Fashion 5. Putting ME in RecomMEndations 2. Tag, You’re It 3. Interactive TV 6. Social Context 7. Geo-Gaming 4....

Thank you! <ul><li>David Berkowitz [email_address] </li></ul><ul><li>@dberkowitz Blog: MarketersStudio.com </li></ul><...

Appendix: Links from this talk This is the best looking appendix I’ve ever examined!

Appendix: Links from this talk This is the best looking appendix I’ve ever examined! Let me know if you need an appendecto...

Links from this presentation (page 1 of 3) <ul><li>Intro </li></ul><ul><ul><li>Social Commerce Playbook: www.360i.com/soc...

Links from this presentation (page 2 of 3) <ul><li>4) Questions? Answers. </li></ul><ul><ul><li>Localmind: www.localmind....

Links from this presentation (page 3 of 3) <ul><li>8) Augmented REALity </li></ul><ul><ul><li>Layar Vision: www.layar.com...