The challenge for reality based commercials is telling large stories and creating unique and compelling narratives that everyone can feel emotionally a part of. Stories that are immersed and then soaked in real life.
“Reality” based commercials rely on the uncompromising and inflexible quest for credibility: The testimonials, the reactions, the attitudes and the feelings of the participants have to be and look real, sincere and candid.
In the last few months we have produced two “reality” projects with hidden cameras: “The Commute Buster Project” for Camry and “The Mexico Taxi Project” for the Mexico Tourism Board.
The challenge for reality based commercials is telling large stories and creating unique and compelling narratives that everyone can feel emotionally a part of. Stories that are immersed and then soaked in real life.
“Reality” based commercials rely on the uncompromising and inflexible quest for credibility: The testimonials, the reactions, the attitudes and the feelings of the participants have to be and look real, sincere and candid.
In the last few months we have produced two “reality” projects with hidden cameras: “The Commute Buster Project” for Camry and “The Mexico Taxi Project” for the Mexico Tourism Board.