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Email marketing best practice and case study
The document discusses email marketing strategies, emphasizing the importance of the subject line as a gateway to email engagement. It categorizes different types of emails such as trial offers, welcome messages, and customer appreciation. The content outlines steps for effectively attracting recipients to open and engage with emails.
Email marketing best practice and case study
- 2. eMail Marketing Writingfor the “Open”
- 3. eMail Marketing Casestudy: Beardbrand
- 4. – Me “Your subjectline is the gatekeeper to your email.”
- 5. eMail Marketing -Categories ❖ Trial or free trial ❖ Welcome ❖ Customer appreciation ❖ Customer retention ❖ Downloads ❖ Thank you
- 11. Getting people inthe door - so to speak Step One