Pauling was the first to propose a scale of electronegativity in 1932 based on the difference in the measured energy of an AB bond and the expected energy of a purely covalent AB bond. Mulliken suggested an approach to electronegativity in 1934 based on ionization enthalpy and electron affinity, defining electronegativity as the arithmetic mean of ionization energy and electron affinity. Electronegativity is influenced by factors such as charge on the atom, hybridization state, ionization energy, electron affinity, and effective nuclear charge. It is used to determine bond polarity, percent ionic character, and enthalpy of formation.