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Eileen Fisher
Sustainable Brand
B Corp Certified
/02
Eileen Fisher
Founder
In 1984, she was working as an interior and graphic designer and had trouble finding clothes.
The Trivia
She kept imagining simple, timeless pieces like the kimono, which people have worn for thousands of
years. That vision led to her “aha” moment: a system of shapes that worked together to make getting
dressed easy.
Today, that systems approach has grown to include the whole life cycle of the clothes, from how
they’re made at the outset to what happens after you no longer need them, taking into account the
well-being of those involved along the way.
That’s why they are designing a circular system and moving away from the take-make-waste
manufacturing model toward one that reuses, replenishes or regenerates the resources involved.
Milestones
Journey that inspires
1984
Starting Up
$350 in the bank in 1984, Eileen
launched a line of 4 simple shapes in
linen—box-top, crop pant, shell and vest
1991
Store
The first EILEEN FISHER retail store
opened at 521 Madison Avenue, NY
1994
Eco Collection
Black Sheep, Green Garments
• Undyed wool sweaters in
naturally occurring shades from
black sheep
1997
Brand Awareness
Social Consciousness position
• Joined Social Accountability
International
• Adopted SA8000
/03
Milestones
Journey that inspires
1999
We the People
Their ads featured employees
photographed by Timothy Greenfield-
Sanders with the tagline “Simply to be
ourselves.”
2000
Business
Surpassed $100 million in sales
2004
Organic
Organic Cotton Jersey made its
appearance in the form of a yoga
tank
2008
Climate Control
Work with Native Energy to offset
carbon emissions
/03
Milestones
Journey that inspires
2012
Used-Clothing Store
Campaign “WE’D LIKE OUR CLOTHES
BACK NOW, THANKS VERY MUCH”
on Earth Day
2016
Possibility
Opened the Tiny Factory, where
they made new designs with the
clothes taken back
2020
Back to Simple
COVID-19 and its impact on the
industry, Eileen doubled down on her
original vision of simplicity
2021
Change
700+ employees, 61 stores and 300
department stores
/03
/08
Products 01
01
03
03
02
02

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Eileen Fisher - Sustainable Brand - Rikhil Nagpal.pptx

  • 2. /02 Eileen Fisher Founder In 1984, she was working as an interior and graphic designer and had trouble finding clothes. The Trivia She kept imagining simple, timeless pieces like the kimono, which people have worn for thousands of years. That vision led to her “aha” moment: a system of shapes that worked together to make getting dressed easy. Today, that systems approach has grown to include the whole life cycle of the clothes, from how they’re made at the outset to what happens after you no longer need them, taking into account the well-being of those involved along the way. That’s why they are designing a circular system and moving away from the take-make-waste manufacturing model toward one that reuses, replenishes or regenerates the resources involved.
  • 3. Milestones Journey that inspires 1984 Starting Up $350 in the bank in 1984, Eileen launched a line of 4 simple shapes in linen—box-top, crop pant, shell and vest 1991 Store The first EILEEN FISHER retail store opened at 521 Madison Avenue, NY 1994 Eco Collection Black Sheep, Green Garments • Undyed wool sweaters in naturally occurring shades from black sheep 1997 Brand Awareness Social Consciousness position • Joined Social Accountability International • Adopted SA8000 /03
  • 4. Milestones Journey that inspires 1999 We the People Their ads featured employees photographed by Timothy Greenfield- Sanders with the tagline “Simply to be ourselves.” 2000 Business Surpassed $100 million in sales 2004 Organic Organic Cotton Jersey made its appearance in the form of a yoga tank 2008 Climate Control Work with Native Energy to offset carbon emissions /03
  • 5. Milestones Journey that inspires 2012 Used-Clothing Store Campaign “WE’D LIKE OUR CLOTHES BACK NOW, THANKS VERY MUCH” on Earth Day 2016 Possibility Opened the Tiny Factory, where they made new designs with the clothes taken back 2020 Back to Simple COVID-19 and its impact on the industry, Eileen doubled down on her original vision of simplicity 2021 Change 700+ employees, 61 stores and 300 department stores /03