SlideShare a Scribd company logo
Effective communication requires a clear understanding of the objective of the communication
and the skills to create messages that are focused on the right people, at the right time and with
the right information in the right format. As a procurement professional, explain the following
factors in line with achieving effective communication.
1) Role of the stakeholder
il) Credibility of messenger and the message iii) the relevance of the information to the recipient
iv) The format and content of the message

More Related Content

More from sumyad25

Duygusal zeka (EI) ile ilgili aadaki ifadelerden hangisi dorudur .pdf
Duygusal zeka (EI) ile ilgili aadaki ifadelerden hangisi dorudur .pdfDuygusal zeka (EI) ile ilgili aadaki ifadelerden hangisi dorudur .pdf
Duygusal zeka (EI) ile ilgili aadaki ifadelerden hangisi dorudur .pdf
sumyad25
 
Durum L�tfen aadaki durumu Art. 101 TFEU ve VBER. Cnin Sanat anlam.pdf
Durum L�tfen aadaki durumu Art. 101 TFEU ve VBER. Cnin Sanat anlam.pdfDurum L�tfen aadaki durumu Art. 101 TFEU ve VBER. Cnin Sanat anlam.pdf
Durum L�tfen aadaki durumu Art. 101 TFEU ve VBER. Cnin Sanat anlam.pdf
sumyad25
 
Dwight Schrute, Scranton, PA konumu i�in bir kat irketi olan Dunder .pdf
Dwight Schrute, Scranton, PA konumu i�in bir kat irketi olan Dunder .pdfDwight Schrute, Scranton, PA konumu i�in bir kat irketi olan Dunder .pdf
Dwight Schrute, Scranton, PA konumu i�in bir kat irketi olan Dunder .pdf
sumyad25
 
During the month of June, Ace Incorporated purchased goods from two .pdf
During the month of June, Ace Incorporated purchased goods from two .pdfDuring the month of June, Ace Incorporated purchased goods from two .pdf
During the month of June, Ace Incorporated purchased goods from two .pdf
sumyad25
 
Durante el mes de agosto, Boyce Company tuvo las siguientes transacc.pdf
Durante el mes de agosto, Boyce Company tuvo las siguientes transacc.pdfDurante el mes de agosto, Boyce Company tuvo las siguientes transacc.pdf
Durante el mes de agosto, Boyce Company tuvo las siguientes transacc.pdf
sumyad25
 
Dukane Company expects to produce 1.2 million units of product XX in.pdf
Dukane Company expects to produce 1.2 million units of product XX in.pdfDukane Company expects to produce 1.2 million units of product XX in.pdf
Dukane Company expects to produce 1.2 million units of product XX in.pdf
sumyad25
 
Doru mu Yanl m sorusu 1.Finansal tablolarn yaynlanmasndan sonra or.pdf
Doru mu Yanl m sorusu 1.Finansal tablolarn yaynlanmasndan sonra or.pdfDoru mu Yanl m sorusu 1.Finansal tablolarn yaynlanmasndan sonra or.pdf
Doru mu Yanl m sorusu 1.Finansal tablolarn yaynlanmasndan sonra or.pdf
sumyad25
 
Drop down options DECREASE or INCREASE The graph below is associate.pdf
Drop down options DECREASE or INCREASE The graph below is associate.pdfDrop down options DECREASE or INCREASE The graph below is associate.pdf
Drop down options DECREASE or INCREASE The graph below is associate.pdf
sumyad25
 
DRK, Inc., halka arzda 200.000 hisse satt. Sigortacnn a�k �cretleri .pdf
DRK, Inc., halka arzda 200.000 hisse satt. Sigortacnn a�k �cretleri .pdfDRK, Inc., halka arzda 200.000 hisse satt. Sigortacnn a�k �cretleri .pdf
DRK, Inc., halka arzda 200.000 hisse satt. Sigortacnn a�k �cretleri .pdf
sumyad25
 
Dmitri has saved $30 per week to buy a preowned gaming console. He c.pdf
Dmitri has saved $30 per week to buy a preowned gaming console. He c.pdfDmitri has saved $30 per week to buy a preowned gaming console. He c.pdf
Dmitri has saved $30 per week to buy a preowned gaming console. He c.pdf
sumyad25
 
Draw particle trajectories representing the transformation of the ye.pdf
Draw particle trajectories representing the transformation of the ye.pdfDraw particle trajectories representing the transformation of the ye.pdf
Draw particle trajectories representing the transformation of the ye.pdf
sumyad25
 
Draw an ERD for each of the following cases. Be sure to include prim.pdf
Draw an ERD for each of the following cases. Be sure to include prim.pdfDraw an ERD for each of the following cases. Be sure to include prim.pdf
Draw an ERD for each of the following cases. Be sure to include prim.pdf
sumyad25
 
Donny, onu ciddi ekilde yaralamak niyetiyle Sallyye b�ak frlatt. An.pdf
Donny, onu ciddi ekilde yaralamak niyetiyle Sallyye b�ak frlatt. An.pdfDonny, onu ciddi ekilde yaralamak niyetiyle Sallyye b�ak frlatt. An.pdf
Donny, onu ciddi ekilde yaralamak niyetiyle Sallyye b�ak frlatt. An.pdf
sumyad25
 
Discussion Questions 1. Develop a forecasting model, justifying its .pdf
Discussion Questions 1. Develop a forecasting model, justifying its .pdfDiscussion Questions 1. Develop a forecasting model, justifying its .pdf
Discussion Questions 1. Develop a forecasting model, justifying its .pdf
sumyad25
 
Diagnosed with Crohn�s Disease (CD) at 5 years of age. Due to recent.pdf
Diagnosed with Crohn�s Disease (CD) at 5 years of age. Due to recent.pdfDiagnosed with Crohn�s Disease (CD) at 5 years of age. Due to recent.pdf
Diagnosed with Crohn�s Disease (CD) at 5 years of age. Due to recent.pdf
sumyad25
 
Diarrhea results fromMultiple Choice1- decreased transit time t.pdf
Diarrhea results fromMultiple Choice1- decreased transit time t.pdfDiarrhea results fromMultiple Choice1- decreased transit time t.pdf
Diarrhea results fromMultiple Choice1- decreased transit time t.pdf
sumyad25
 
Discuss the history of IT Governance, AND what can you conclude abou.pdf
Discuss the history of IT Governance, AND what can you conclude abou.pdfDiscuss the history of IT Governance, AND what can you conclude abou.pdf
Discuss the history of IT Governance, AND what can you conclude abou.pdf
sumyad25
 
Developing and financing a mixed-use project can be more complicated.pdf
Developing and financing a mixed-use project can be more complicated.pdfDeveloping and financing a mixed-use project can be more complicated.pdf
Developing and financing a mixed-use project can be more complicated.pdf
sumyad25
 
Director DW Griffith is one of the first directors to use parallel .pdf
Director DW Griffith is one of the first directors to use parallel .pdfDirector DW Griffith is one of the first directors to use parallel .pdf
Director DW Griffith is one of the first directors to use parallel .pdf
sumyad25
 
Developing an RFP for To procure the kitchen appliances in a kitche.pdf
Developing an RFP for To procure the kitchen appliances in a kitche.pdfDeveloping an RFP for To procure the kitchen appliances in a kitche.pdf
Developing an RFP for To procure the kitchen appliances in a kitche.pdf
sumyad25
 

More from sumyad25 (20)

Duygusal zeka (EI) ile ilgili aadaki ifadelerden hangisi dorudur .pdf
Duygusal zeka (EI) ile ilgili aadaki ifadelerden hangisi dorudur .pdfDuygusal zeka (EI) ile ilgili aadaki ifadelerden hangisi dorudur .pdf
Duygusal zeka (EI) ile ilgili aadaki ifadelerden hangisi dorudur .pdf
 
Durum L�tfen aadaki durumu Art. 101 TFEU ve VBER. Cnin Sanat anlam.pdf
Durum L�tfen aadaki durumu Art. 101 TFEU ve VBER. Cnin Sanat anlam.pdfDurum L�tfen aadaki durumu Art. 101 TFEU ve VBER. Cnin Sanat anlam.pdf
Durum L�tfen aadaki durumu Art. 101 TFEU ve VBER. Cnin Sanat anlam.pdf
 
Dwight Schrute, Scranton, PA konumu i�in bir kat irketi olan Dunder .pdf
Dwight Schrute, Scranton, PA konumu i�in bir kat irketi olan Dunder .pdfDwight Schrute, Scranton, PA konumu i�in bir kat irketi olan Dunder .pdf
Dwight Schrute, Scranton, PA konumu i�in bir kat irketi olan Dunder .pdf
 
During the month of June, Ace Incorporated purchased goods from two .pdf
During the month of June, Ace Incorporated purchased goods from two .pdfDuring the month of June, Ace Incorporated purchased goods from two .pdf
During the month of June, Ace Incorporated purchased goods from two .pdf
 
Durante el mes de agosto, Boyce Company tuvo las siguientes transacc.pdf
Durante el mes de agosto, Boyce Company tuvo las siguientes transacc.pdfDurante el mes de agosto, Boyce Company tuvo las siguientes transacc.pdf
Durante el mes de agosto, Boyce Company tuvo las siguientes transacc.pdf
 
Dukane Company expects to produce 1.2 million units of product XX in.pdf
Dukane Company expects to produce 1.2 million units of product XX in.pdfDukane Company expects to produce 1.2 million units of product XX in.pdf
Dukane Company expects to produce 1.2 million units of product XX in.pdf
 
Doru mu Yanl m sorusu 1.Finansal tablolarn yaynlanmasndan sonra or.pdf
Doru mu Yanl m sorusu 1.Finansal tablolarn yaynlanmasndan sonra or.pdfDoru mu Yanl m sorusu 1.Finansal tablolarn yaynlanmasndan sonra or.pdf
Doru mu Yanl m sorusu 1.Finansal tablolarn yaynlanmasndan sonra or.pdf
 
Drop down options DECREASE or INCREASE The graph below is associate.pdf
Drop down options DECREASE or INCREASE The graph below is associate.pdfDrop down options DECREASE or INCREASE The graph below is associate.pdf
Drop down options DECREASE or INCREASE The graph below is associate.pdf
 
DRK, Inc., halka arzda 200.000 hisse satt. Sigortacnn a�k �cretleri .pdf
DRK, Inc., halka arzda 200.000 hisse satt. Sigortacnn a�k �cretleri .pdfDRK, Inc., halka arzda 200.000 hisse satt. Sigortacnn a�k �cretleri .pdf
DRK, Inc., halka arzda 200.000 hisse satt. Sigortacnn a�k �cretleri .pdf
 
Dmitri has saved $30 per week to buy a preowned gaming console. He c.pdf
Dmitri has saved $30 per week to buy a preowned gaming console. He c.pdfDmitri has saved $30 per week to buy a preowned gaming console. He c.pdf
Dmitri has saved $30 per week to buy a preowned gaming console. He c.pdf
 
Draw particle trajectories representing the transformation of the ye.pdf
Draw particle trajectories representing the transformation of the ye.pdfDraw particle trajectories representing the transformation of the ye.pdf
Draw particle trajectories representing the transformation of the ye.pdf
 
Draw an ERD for each of the following cases. Be sure to include prim.pdf
Draw an ERD for each of the following cases. Be sure to include prim.pdfDraw an ERD for each of the following cases. Be sure to include prim.pdf
Draw an ERD for each of the following cases. Be sure to include prim.pdf
 
Donny, onu ciddi ekilde yaralamak niyetiyle Sallyye b�ak frlatt. An.pdf
Donny, onu ciddi ekilde yaralamak niyetiyle Sallyye b�ak frlatt. An.pdfDonny, onu ciddi ekilde yaralamak niyetiyle Sallyye b�ak frlatt. An.pdf
Donny, onu ciddi ekilde yaralamak niyetiyle Sallyye b�ak frlatt. An.pdf
 
Discussion Questions 1. Develop a forecasting model, justifying its .pdf
Discussion Questions 1. Develop a forecasting model, justifying its .pdfDiscussion Questions 1. Develop a forecasting model, justifying its .pdf
Discussion Questions 1. Develop a forecasting model, justifying its .pdf
 
Diagnosed with Crohn�s Disease (CD) at 5 years of age. Due to recent.pdf
Diagnosed with Crohn�s Disease (CD) at 5 years of age. Due to recent.pdfDiagnosed with Crohn�s Disease (CD) at 5 years of age. Due to recent.pdf
Diagnosed with Crohn�s Disease (CD) at 5 years of age. Due to recent.pdf
 
Diarrhea results fromMultiple Choice1- decreased transit time t.pdf
Diarrhea results fromMultiple Choice1- decreased transit time t.pdfDiarrhea results fromMultiple Choice1- decreased transit time t.pdf
Diarrhea results fromMultiple Choice1- decreased transit time t.pdf
 
Discuss the history of IT Governance, AND what can you conclude abou.pdf
Discuss the history of IT Governance, AND what can you conclude abou.pdfDiscuss the history of IT Governance, AND what can you conclude abou.pdf
Discuss the history of IT Governance, AND what can you conclude abou.pdf
 
Developing and financing a mixed-use project can be more complicated.pdf
Developing and financing a mixed-use project can be more complicated.pdfDeveloping and financing a mixed-use project can be more complicated.pdf
Developing and financing a mixed-use project can be more complicated.pdf
 
Director DW Griffith is one of the first directors to use parallel .pdf
Director DW Griffith is one of the first directors to use parallel .pdfDirector DW Griffith is one of the first directors to use parallel .pdf
Director DW Griffith is one of the first directors to use parallel .pdf
 
Developing an RFP for To procure the kitchen appliances in a kitche.pdf
Developing an RFP for To procure the kitchen appliances in a kitche.pdfDeveloping an RFP for To procure the kitchen appliances in a kitche.pdf
Developing an RFP for To procure the kitchen appliances in a kitche.pdf
 

Recently uploaded

How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
Reflective and Evaluative Practice PowerPoint
Reflective and Evaluative Practice PowerPointReflective and Evaluative Practice PowerPoint
Reflective and Evaluative Practice PowerPoint
amberjdewit93
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdfMASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
goswamiyash170123
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
MERN Stack Developer Roadmap By ScholarHat PDF
MERN Stack Developer Roadmap By ScholarHat PDFMERN Stack Developer Roadmap By ScholarHat PDF
MERN Stack Developer Roadmap By ScholarHat PDF
scholarhattraining
 
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
RitikBhardwaj56
 
Advantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO PerspectiveAdvantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO Perspective
Krisztián Száraz
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
David Douglas School District
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
Celine George
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
chanes7
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
Group Presentation 2 Economics.Ariana Buscigliopptx
Group Presentation 2 Economics.Ariana BuscigliopptxGroup Presentation 2 Economics.Ariana Buscigliopptx
Group Presentation 2 Economics.Ariana Buscigliopptx
ArianaBusciglio
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
kitab khulasah nurul yaqin jilid 1 - 2.pptx
kitab khulasah nurul yaqin jilid 1 - 2.pptxkitab khulasah nurul yaqin jilid 1 - 2.pptx
kitab khulasah nurul yaqin jilid 1 - 2.pptx
datarid22
 
Fresher’s Quiz 2023 at GMC Nizamabad.pptx
Fresher’s Quiz 2023 at GMC Nizamabad.pptxFresher’s Quiz 2023 at GMC Nizamabad.pptx
Fresher’s Quiz 2023 at GMC Nizamabad.pptx
SriSurya50
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 

Recently uploaded (20)

How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
Reflective and Evaluative Practice PowerPoint
Reflective and Evaluative Practice PowerPointReflective and Evaluative Practice PowerPoint
Reflective and Evaluative Practice PowerPoint
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdfMASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
MERN Stack Developer Roadmap By ScholarHat PDF
MERN Stack Developer Roadmap By ScholarHat PDFMERN Stack Developer Roadmap By ScholarHat PDF
MERN Stack Developer Roadmap By ScholarHat PDF
 
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
 
Advantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO PerspectiveAdvantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO Perspective
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
Group Presentation 2 Economics.Ariana Buscigliopptx
Group Presentation 2 Economics.Ariana BuscigliopptxGroup Presentation 2 Economics.Ariana Buscigliopptx
Group Presentation 2 Economics.Ariana Buscigliopptx
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
kitab khulasah nurul yaqin jilid 1 - 2.pptx
kitab khulasah nurul yaqin jilid 1 - 2.pptxkitab khulasah nurul yaqin jilid 1 - 2.pptx
kitab khulasah nurul yaqin jilid 1 - 2.pptx
 
Fresher’s Quiz 2023 at GMC Nizamabad.pptx
Fresher’s Quiz 2023 at GMC Nizamabad.pptxFresher’s Quiz 2023 at GMC Nizamabad.pptx
Fresher’s Quiz 2023 at GMC Nizamabad.pptx
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 

Effective communication requires a clear understanding of the object.pdf

  • 1. Effective communication requires a clear understanding of the objective of the communication and the skills to create messages that are focused on the right people, at the right time and with the right information in the right format. As a procurement professional, explain the following factors in line with achieving effective communication. 1) Role of the stakeholder il) Credibility of messenger and the message iii) the relevance of the information to the recipient iv) The format and content of the message