The document discusses the importance of mobile optimization in e-commerce, highlighting that 66% of purchases on mobile are made through the web and projected U.S. mobile commerce sales will exceed $150 billion. It provides strategies for enhancing the mobile checkout experience, such as utilizing Google autofill, adding security icons, and offering PayPal express buttons. Additionally, it suggests leveraging innovations like Facebook Messenger for customer engagement and sales growth.

1. Mobile Optimization
Rafael Corrêa Gomes

2. Rafael Corrêa Gomes
• Magento Master 2018 🏆
• Innovation Lab 2018 ⚡
• Head of Tecnology
Rafael Corrêa Gomes

3. The web is better than ever
You can build fast, rich, app-like experiences

4. Rafael Corrêa Gomes
66% of purchases on
mobile are on web
/ Source: Google Developers

5. Rafael Corrêa Gomes
US Mobile Commerce
sales will be over
$150 billion this year
/ Source: eMarketer

6. But it’s still challenging
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7. Checkout forms today
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8. #1 Google Autofill
1. Credit Card
2. Name
3. Email
4.Address
5.Phone
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Google Autofill https://goo.gl/Nw2YC5

9. #2 Security Icon
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10. #3 Auto-Select the Card
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11. #4 Add PayPal Express Button
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12. Checkout Now
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13. Good to know
1. It’s not a gateway
2. Integrate with any payment method
3. Less forms and no PCI
4. It’s like a new checkout
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PaymentRequest API

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15. Rafael Corrêa Gomes
Chrome Mobile

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17. Checkout Optimised
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18. Innovations to consider
Innovations ready to implement and grow sales

19. Rafael Corrêa Gomes
Facebook Messenger
https://goo.gl/Aq33mi
1. Abandoned cart
2. Order status
3. Suggest products

20. Thank you!
Keep in touch
linkedin.com/in/rafaelcgstz
twitter.com/rafaelcgstz
github.com/rafaelstz
rafaelcgstz@gmail.com
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