This document provides a summary of ECE SAVAS YILMAZ's portfolio and qualifications. It outlines her education, including a Bachelor's degree in Graphic Design from OCAD University in 2004. It then lists her work experience as an Art Director at various advertising and design agencies. It also includes her achievements and published works, as well as the software and languages she is proficient in. Examples are provided of advertising, branding, and design projects she has worked on for various clients.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
2. EDUCATION: ACHIEVEMENTS:
2000 - 2004 OCAD , Ontario Collage of Arts and Design- Bachelors of Graphic Design • 2007 Ministry of Forestry and Environment Poster Competition - exhibited
Average of %80 percent academic standing • 2007 14. Izmir European Jazz Fest. Poster Competition - exhibited
www.ocad.ca • 2006 10. International Flying Broom Women Film Fest. Poster Competition - exhibited
• 2003 - 2004 Aboveground Scholarship
WORK EXPERIENCE:
• November 2007 - ... CERTIFICATES:
Ağustos Advertising Agency Art Director • 2004 Oxford Seminars, Toronto - TESL (Teaching English as a Second Language)
I’m responsible for developing concepts and strategies, graphic design and when • 2003 OCAD Computer Workshop, Toronto - Macromedia Flash
required presenting our projects to customers; also, directing creative projects in • 2002 OCAD Computer Workshop, Toronto - QuarkXPress
graphic department. • 2002 OCAD Computer Workshop, Toronto - Adobe Photoshop
www.agustos.com
LANGUAGES:
• January 2005 - September 2007 English (excellent)
Üçüncügöz Communication Design Jn. Art Director Turkish (native)
I was responsible for developing concepts and graphic design. Among our projects there
were corporate identities, adds, catalogs, magazines, web design and etc. PROFESSIONAL PROGRAMS:
Adobe Photoshop (certified)
• September 2004 - May 2004 Adobe Illustrator
Bite Magazine, Toronto Graphic Designer Adobe InDesign
I designed selected articles in the magazine. Macromedia Freehand
Quark XPress (certified)
• September 2002 - Decemder 2003 Part-time Assistant Basic understanding of Macromedia Dreamviewer and Flash
Kominek Camera, Toronto
HOBBIES:
• June 2003 - August 2003 Traveling, Tracking, Camping, Caving (member of ASPEG), SeaKayaking (member o
Tetra Pak - Reprosan, Toronto Internship BODEKA), Sailing, Diving, Swimming, Yoga, Fine Arts, Environmental Issues and
Animal Rights (member of HAYTAP - The Animal Rights Federation)
3. ADVERTISING AND CORPORATE CONCEPTS
Customer: Balnak Logistics
Brief: We were asked to create a general corporate ad informing all
the services Balnak provides; also to create an idea that is adjustable
to follow-up applications and campaigns.
Art Director: Ece SY
Copy Writer: Çiğdem Zeytin
Concept: “All in Balnak”
The idea of this concept is to use a red square as the main design object
and tell stories with it. Square is symbolizing a cargo box; red comes
from the color of the logo. It is simple, easy to use and very easy to
remember; therefore, suitable for this new branding campaign.
4. ADVERTISING AND CORPORATE CONCEPTS
Customer: Balnak Logistics
Some of the follow-up applications - (An airport launcher banner
and new years, republic day and valentines day e-mailings)
Art Director: Ece SY
Copy Writer: Çiğdem Zeytin
5. ADVERTISING AND CORPORATE CONCEPTS
Customer: AnalTech - Solar Panels
Brief: To create a newspaper ad for solar energy panels
Art Director: Ece SY
Copy Writer: Çiğdem Zeytin
Concept: “Nature gets its energy from the sun. How about you?”
Solar energy is a renewable energy. It imitates how the nature provides
its energy like photosynthesis. To visualize this concept
I created an image that combines solar technology and nature.
6. ADVERTISING AND CORPORATE CONCEPTS
Customer: Intel Motherboards
Brief: We were asked to design an ad for new Intel Mother boards.
Their marketing strategy was to emphesize the brand “Intel”; saying
“Intel motherboards are as good as its processors; hence, Intel processor
works better with Intel motherboard.
Art Director: Ece SY
Copy Writer: Çiğdem Zeytin
Concept: “Its Power Comes From Its Roots” Roots being the processor.
Emphasizing the roots of Intel technology and the power of the brand.
“Pure Breed Performance” Again emphasizing the brand name, but this
time focus is on its high performance.
7. ADVERTISING AND CORPORATE CONCEPTS
Customer: Weewell Baby Electronics
Brief: Thermometers’ & Humidifiers’ Ad
Art Director: Ece SY
Copy Writer: Çiğdem Zeytin
Concept: The main idea is to create funny and bizarre combinations
with babies to explain what product does.
9. CORPORATE IDENTITY
Customer: 1. Proof Medical Experiment on a drug that stops female fertility to
protect it from any damage cause by chemotherapy.
2. Quality is also a medical experiment on a drug for dual personality disorder.
3. Efforth: Medical experiment for a drug that improves blood circulation
of overweight people.
4. Forum Bornova is an open air shopping mall in Izmir
5. Pagoda is a Chinese Soup Restaurant
6. Entertainbul: Entrtainment blog site for Istanbul
7. Kara Kalem Kitabevi is an art & design books store
8. Çarşaf Evi is a store that sells sheets and linens
15. ORGANIZATION CONCEPT AND DESIGN
Customer: Jules Verne Organization
Project: Mini Cooper Party Concept “Super Hero Costume Party”
Mini Cooper owners receives a secret invitation - a little piece of paper with
tiny text on it and a loop to be able to read. The invitation is for a secret
gathering of heroes allover Turkey. In the invitation guest were asked to visit
the party web site for further information...
In the web site there are sampled heroes and cool ideas on how to prepared
for the party.
While our guests are driving to the organization they’ll notice the Mini logo
on the dark sky projecting from the location.
In the party the whole decorations and the organization follows this
concept, such as acrobatic car shows...
Art Director: Ece SY
Copy Writer: Çiğdem Zeytin
Illustrator: Hürel Çobanoğlu
17. PERSONAL PROJECTS
What for: Ministry of Forestry and Environment Poster Competition
“FINAL OFFER”
Exhibited and published.
18. PERSONAL PROJECTS
What for: Dubai Monotheistic Poster Competition
If everyone is God’s creation; therefore, a part of God; mathematically
1 over world’s population equals to one himself. Meaning we are no
different from each other nor from god himself.
19. PERSONAL PROJECTS
What for: Bak Magazine - online
Concept: “White” - representing our hopes and dreams...
Some we can’t see even when its right behind, some swift off our feet,
some are too high to be reached and some are even worth to die for.
Published.